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The Kelly Roach Show

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive, and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8 figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcast, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. It's time for a NEW ERA of business leadership. It's time to innovate, disrupt, and reinvent. If you are ready to elevate, subscribe now!
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Now displaying: Page 1
Jul 13, 2017

Lights, Camera, ACTION! We all would kill to have that exposure on national television. It would be life changing, right?! So we brought in an expert.

 

Meet Christina Nicholson, former TV and news reporter turned entrepreneur. She helps small business owners land features on national television. Television is great exposure, but if you don’t position yourself the right way things could get difficult to maintain. You always have to be thinking, how can I help their audience? What problem do I solve, or how can I help? If you insert yourself into the conversation, it makes pitching that much easier.

 

Cristina has been on both sides and knows what to look for when people start to pitch their service or product:

  • Know what your end goal is. Your reason to get on television should not just be for media expose, but for something bigger. Know what the audience wants and then cater to that need.
  • Think about what you are going to pitch. Getting free media is worth so much more than getting an advertisement, so think carefully about how you want to frame your message.
  • Sometimes it’s quality over quantity. When you personalize the message it can give you a leg up in your pitch. It shows them that your carefully crafted your message and didn’t send the same thing to 100 other people.

 

Christina’s best tip? When you are pitching a big media appearance, it helps to be yourself. Don’t change to fit someone else’s idea. Go in with no regrets and show them who YOU are as a business owner.

 

Mentioned in this episode:

Want to get Christina's e-book...for FREE? Head over to www.mediamevanandmore.com/unstoppable and get her e-book, Master Your Media Relations

 

Connect with Christina Nicholson:

http://www.mediamavenandmore.com

@ChristinaAllDay



For more business tips and strategies, follow along with Kelly:

Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/

 

Website: https://kellyroachcoaching.com

 

Instagrams:

UE Revolution: https://www.instagram.com/uerevolution/

UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/

Kelly Roach: https://www.instagram.com/kellyroachofficial 

 

Twitter: https://twitter.com/kellyroachlive

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