The Kelly Roach Show

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Now displaying: July, 2023

936. How To Maximize Your Profits By Attracting Ideal Customers And Dream Clients To Your Business 0

Jul 31, 2023

In this episode of The Kelly Roach Show, Kelly shares the crucial process of attracting and locating the ideal customers for your business.

It's important to focus on clients who have similar business values and goals as you, according to Kelly. While it may be challenging, turning away clients who do not meet this standard is crucial to make room for the right ones. Kelly offers helpful tips on identifying these customers and creating content that connects with them. Additionally, Kelly shares the secrets to establishing a referral plan that draws in similar clients and supports long-term business success. By implementing these practical strategies, you can attract new clients and achieve growth, making your entrepreneurial journey more satisfying and fulfilling.

Also in this episode:

Creating a profile of successful clients
How to increase customer and team retention.
Achieving success in niche marketing requires a great deal of effort.
The three separate layers that make up the idea of differentiation.

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This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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935. Operating In Transaction Mode vs. Your Calling: Attaining Category Leadership And The Ultimate Competitive Edge 0

Jul 27, 2023

In this episode of The Kelly Roach Show, Kelly examines a crucial factor for success: the distinction between operating in transaction mode and fulfilling your calling to achieve the ultimate competitive edge for category leadership in your industry.

From personal experiences as a Fortune 500 leader, Kelly shares invaluable strategies to navigate obstacles, avoid common pitfalls, and maintain long-term success. Discover why those who operate with a sense of purpose and passion from within consistently outperform their extrinsically motivated counterparts. Highlighting the importance of a growth mindset and leadership development during challenging times, our host shares how to navigate obstacles, avoid common pitfalls and maintain success in the long term.

Also in this episode:

Current trends in Fortune 500 companies.
Why individuals motivated by external factors may struggle when faced with difficult tasks.
A growth mindset, strong leadership skills, and dedication to personal development are key to success.
Achieve category leadership by delving into your soul and focusing on purposeful work.

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This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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934. Kelly and Danielle On The Power Of Content Funnels And Person-to-Person Marketing Strategies 0

Jul 24, 2023

In this episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International about the power of content funnels and person-to-person marketing strategies.

Kelly and Danielle discussed the challenges that coaching companies and emerging businesses face when they don't have a clear marketing strategy. To achieve marketing success, it's crucial to keep things simple and focused while aligning your marketing efforts with your company's goals and resources. The duo offers helpful advice on how to grow your email lists and reach a wider audience through tactics like outbound engagement, podcast guesting, Pinterest, and ads. They also stress the importance of building human connections and avoiding excessive automation in marketing processes. Kelly and Danielle suggest prioritizing quality over quantity in your Instagram chat funnel strategy, as a dedication to your craft will attract the right buyers and ultimately lead to success in the ever-changing marketing landscape.

Also in this episode:

The disconnect between marketing and sales
How to drive traffic to your newsletter
Why simple messaging is better than complex messaging
How to attract the perfect dream buyer
The power of direct selling on social media

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Grab One Of Kelly's Roach's Bestselling Books:

This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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933. Choosing The Right Business Model For The Next Step On Your Business Journey 0

Jul 20, 2023

In this episode of the Kelly Roach Show, Kelly explores different business models, equipping entrepreneurs with valuable insights for their unique business journey.

In order to attain success, it is imperative to take a meticulous approach when evaluating your available options. It is important to understand that there is no universal solution that will work for everyone. Therefore, taking the time to identify the most effective strategies for your specific circumstances is paramount. By doing so, you will be setting yourself up for long-term prosperity in all aspects of your life, whether that be in your personal or professional pursuits.

Also in this episode:

The pros and cons of different business models
The pros and cons of a done-with-you model
The Advance Innovation Society
Advance is all about building a peer-to-peer network
What is a virtual business school
The pros and cons of the course model

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This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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932. Believing You Are The One: Stepping Into Your Unlimited Potential In Business 0

Jul 17, 2023

In this episode of the Kelly Roach Show, Kelly delves into the powerful concept of believing you are the one capable of creating immense change and achieving extraordinary success through your unlimited potential.

Kelly emphasizes the importance of taking ownership and accountability in every aspect of your life and business. She challenges listeners to break through their self-imposed limitations and dream 100 times bigger. By reframing negative self-talk, embracing curiosity, and trusting intuition, Kelly empowers entrepreneurs and leaders to elevate their thinking, set new standards of excellence, and unlock their greatest potential. Join the journey to make your ceiling the floor and create a lasting legacy.

Also in this episode:

The importance of taking ownership
Turning the ceiling into the floor
Why there is so much competition at the bottom
Why entrepreneurs fall out of love with their business
The fear of being knocked down one more time
Why discomfort is important for growth

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This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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931. How To Overcome Self-Doubt And Thrive As A Business Leader 0

Jul 13, 2023

In today's episode of The Kelly Roach Show, Kelly is talking about a topic: strategies for everyone, especially business leaders on how to overcome self-doubt.

Kelly delves into the various struggles that business leaders often encounter when grappling with self-doubt. Kelly brings to light the value of embracing the time between ideation and actualization and expertly offers sound advice on navigating the challenges of self-doubt as a leader. Kelly underscores the significance of maintaining a positive outlook, persevering in the face of difficulty, and generously sharing knowledge with others. The key takeaway from this insightful article is that self-doubt is a natural component of the growth process, and by focusing on our strengths, we can reignite our passion and achieve ongoing success.

Also in this episode:

Imposter syndrome, guilt, fear, and frustration are challenges that even leaders struggle with
The transformation from invisible to visible is a process that applies to everything
Achieving success is always a challenging path
We have to be brought back to our foundation and roots in order to reemerge and build upon them

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930. Lead Generation Marketing Strategies To Attract And Acquire The Right Leads 0

Jul 10, 2023

In this episode of the Kelly Roach show, Kelly is breaking down the best lead-generation marketing strategies so you can find not just new customers and the right customers.

To succeed in your business, embracing solid business principles and reevaluating your lead generation tactics is imperative in response to the ever-changing market and economic landscape. Kelly highlights the common mistake of assuming knowledge about your target audience's preferences and stresses the need for true intimacy and understanding to create messaging that resonates. To effectively promote your brand, Kelly suggests using targeted advertising and expanding your audience through events, public relations, podcasts, and partnerships. Kelly underlines that improving messaging alone is only sufficient with actively reaching and engaging the right audience.

Also in this episode:

Why small business owners attract unqualified people
Good copywriting is not the same as good messaging
Understanding the Significance of Visibility
Why ensuring consistency and congruence in brand positioning is crucia

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929. 5 Strategies To Attract Your Ideal Customer With Targeted & Value-Packed Content 0

Jul 6, 2023

On this episode of The Kelly Roach Show, Kelly shares expert insights on identifying your ideal customer by delivering exceptional high-value content.

Kelly discusses storytelling's power, frameworks and models, step-by-step processes, little-known hacks, and practical examples. With the ever changing and increasingly competitive content marketing landscape, it's crucial to have a strategic approach to make your content stand out and effectively convert your audience.

Also in this episode:

How to tell better stories
Using social media posts to drive results
Sharing the results you've achieved and WHY
The value of long-form content vs. short form content

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928. Level Up Your Business: Client Acquisition Strategies For Booking Qualified Consults 0

Jul 3, 2023

On today's episode of The Kelly Roach Show, Kelly talks about upping your client acquisition game with strategies for booking more qualified consults by targeting the right audience and providing valuable content.

She discusses how: nurturing warm leads through personalized follow-up messages, private messages, and custom videos builds genuine relationships. Leveraging regular emails to invite subscribers to apply for consultations increases conversion chances and establishes trust. Creating valuable content and resonating messaging establishes authority. Prioritizing essential tasks and developing personalized strategies drive qualified consultations, boosting business growth. Implementing these techniques overcomes frustration and achieves focused efforts for success.

Also in this episode:

The distinction between awareness and opportunity
Your database is a valuable source of potential customers
Why growth matters to you this year
The bottom sector of the market is being squeezed to death

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Grab One Of Kelly's Roach's Bestselling Books:

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