The Kelly Roach Show

979. The Client Experience Revolution: How to Stand Out in a Crowded Market 0

Nov 30, 2023

In this episode of The Kelly Roach Show, Kelly discusses the changes happening in the perception of brands online and how it affects sales. She emphasizes the shift from celebrity-focused marketing to elevating the client as the hero.

Kelly also highlights the importance of earning people's trust and business by investing in them and providing a great client experience. By implementing these changes, your customers will be more committed, and you’ll have more sustainable business growth.

Also in this episode:

The focus in marketing is shifting from celebrity gurus to elevating the client as the hero.
Client results and experience are critical in 2024.
Businesses need to pivot outward and invest in their market to earn trust and business.

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978. Unlocking Success: The 2 Millimeter Shift That Can Transform Your Business 0

Nov 27, 2023

In this episode of The Kelly Roach Show, Kelly is joined by Krystel Borg to discuss the importance of making small shifts in business to achieve big results. Many people get stuck in patterns and struggle to observe their own behaviors and patterns.

By making small changes, or 2 mm shifts, individuals can unlock new possibilities and achieve their goals. Kelly and Krystel also emphasize the power of launching and how it can accelerate the growth of your audience, email list, and sales.

The Scale with Simplicity workshop on December 4th is recommended for entrepreneurs looking to optimize their launch strategies and start 2024 strong.

Also in this episode:

Small shifts can lead to big results in business.
If you incorporate human interaction into your sales process it will help build trust.
Launches can accelerate the sales cycle and lead to faster conversions.

Register for the upcoming Scale with Simplicity Workshop: https://hubs.li/Q028-Xrv0

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977. Set A New Standard And Achieve Your Greatest Success 0

Nov 23, 2023

In this episode of The Kelly Roach Show, Kelly talks about the importance of setting high standards and not basing goals on other people's expectations. She shares how her mentor, Dave, encouraged her to dream big and start her own business. Kelly emphasizes the need to set a new standard, shatter ceilings, and disrupt the status quo. She encourages listeners to ask themselves where they need to show up better and use their gifts in a greater capacity.

Also in this episode:

Set goals based on your own standards, not industry averages or other people's expectations.
Don't settle for the status quo; aim to shatter ceilings and disrupt the norm.
Show up better for yourself and the people counting on you.
Use your gifts in a greater capacity and make a difference in the world

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976. Unleashing Your God-Given Confidence: The Secret to Building a Million Dollar Business with Darnyelle Jervey Harmon 0

Nov 20, 2023

In this episode of The Kelly Roach Show, Kelly is joined by Darnyelle Jervey Harmon to discuss her book, "Move to Millions." Darnyelle is a business leader, bestselling author, and a person of God. She shares her inspiring story of overcoming barriers and achieving success in the business world.

This episode also highlights Darnyelle’s practical strategies for achieving financial and spiritual abundance. The strategy of surrender involves creating a plan, doing your best, and leaving the results up to God.

Also in this episode:

Forgiveness, both of oneself and others, is essential for clearing pathways and allowing money to flow.
Darnyelle's book, "Move to Millions," provides a comprehensive roadmap and companion workbook to guide entrepreneurs in achieving financial and spiritual abundance.
Surrendering control and releasing attachment to outcomes opens up space for God to work miracles in business.

Get a copy of Darnyelle's new book HERE! https://movetomillionsbook.com/

Connect with Darnyelle HERE: https://www.instagram.com/darnyellejerveyharmon/Connected With Kelly Roach:

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975. The Future Of AI In Business: Pros, Cons, And Human Connection 0

Nov 16, 2023

In this episode of The Kelly Roach Show, Kelly discusses the future of online business and the role of artificial intelligence (AI). She shares the potential pros and cons of using AI and her perspective on leveraging human connection and intuition in business.

Kelly emphasizes the importance of maintaining the human element in business and the need to protect and expand our consciousness. She also cautions against relying too heavily on AI and highlights the value of slow and steady adaptation.

Also in this episode:

AI is here to stay, but it should be used in ways that don't compromise human connection and intuition.
Businesses that lead with humanity, connection, and love will ultimately succeed in the long term.
Slow and steady adaptation can sometimes protect businesses from ruin.

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974. Unleash Your Potential: The Fallacy of Playing Small for Relief 0

Nov 13, 2023

In this episode of The Kelly Roach Show, Kelly dives deep into the fallacy of seeking relief in simplicity. She discusses the importance of making adjustments, breaking free from stagnation, and embracing the one thing that can change everything: building a multimillion-dollar referral pipeline.

Don't settle for mediocrity, take action, and watch your business soar to new heights. It's time to unleash your potential and create a lasting legacy.

Also in this episode:

Building a sustainable business requires facing challenges head-on.
Playing small may offer temporary relief, but it won't bring lasting fulfillment.
Embrace your challenges and obstacles as opportunities for growth.
The importance of simplicity.

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973. The Secret To Scaling Your Business In 2024 0

Nov 10, 2023

In this episode of The Kelly Roach Show, Kelly discusses the importance of planning and preparing for a record-breaking 2024. She emphasizes the need to update strategies to match the changing buying habits of customers and shares success stories from her clients.

Kelly focuses on the concept of the "who for the how" and explains how a healthy weekly sales breakdown can drive growth in a company. She highlights the five core categories of revenue production: new prospects, upsells, renewals, referrals, and reactivations. She emphasizes the significance of renewals and referrals in scaling a business and provides insights on how to incentivize and capitalize on these categories. She concludes by encouraging listeners to implement a system for each category and offers resources for building a referral marketing program.

Also in this episode:

The buying cycle has lengthened, and businesses need to update their strategies to match the changing habits of customers.
A healthy weekly sales breakdown includes new prospects, upsells, renewals, referrals, and reactivations.
Renewals are a crucial aspect of growth and should be a focus for businesses to achieve sustainable scale.
Referral marketing is a powerful and sustainable way to multiply and duplicate monthly sales.
Reactivations provide income-earning opportunities and uncapped income for all departments in a company.

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972. The Dangerous Trap Of Busyness: How To Break Free And Focus On What Matters To Grow Your Business 0

Nov 9, 2023

In this episode of The Kelly Roach Show, Kelly discusses the dangers of obsessing over the wrong things in business and the importance of focusing on high-impact activities. She emphasizes the need for precision and execution in time blocking and highlights the significance of relationships in driving business growth.

Kelly introduces the Advanced Innovation Society, a global network of leaders focused on building real relationships and collaborating to innovate and succeed in business. She encourages listeners to prioritize relationships and take control of their mental game to achieve success.

Also in this episode:

Obsessing over the wrong things can hinder business growth.
Spending at least one hour a day on high-impact activities is crucial for success.
Relationships with team members, warm leads, and strategic partners are essential for driving business growth.
Speed to execution is vital for achieving desired results.
The Advanced Innovation Society offers a platform for building real relationships and driving business growth.

Click this link if you want to learn more about The Advance Innovation Society and book a call. https://theadvancesociety.com/

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971. How People With Money Buy 0

Nov 8, 2023

In this episode of The Kelly Roach Show, Kelly discusses the importance of targeting affluent buyers and how to sell to them effectively. She emphasizes the power of referral marketing and explains that affluent buyers are more likely to make a purchase based on a trusted recommendation.

Kelly also highlights the benefits of referral marketing, such as higher customer lifetime value and lower churn rate. She introduces the Advanced Innovation Society, a membership program that provides training and resources for building a multimillion-dollar referral marketing system. Kelly encourages entrepreneurs to focus on referral marketing and live launching as their top strategies for growth in 2024.

Also in this episode:

Affluent buyers are more protective of their time than their money.
Affluent buyers make purchasing decisions based on trusted recommendations.
Referral marketing is crucial for generating consistent and high-quality leads.
The Advanced Innovation Society offers training and resources for building a multimillion-dollar referral marketing system.
Focusing on referral marketing and live launching can lead to predictable and consistent revenue.

https://bit.ly/novadvorg

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970. How To Build An Army Of Referral Partners 0

Nov 7, 2023

In this episode of The Kelly Roach Show, Kelly discusses the importance of building an army of referral partners to sell for your business. Referral-based companies tend to grow 86% more over a two-year period than companies that do not have a strong referral program.

Referrals are more reliable and consistent than other marketing strategies, making them a valuable asset for any business. Kelly shares three ways to build an army of referral partners: employing your own customers as ambassadors, leveraging your customers' networks, and participating in strategic collaboration networks. These strategies can help entrepreneurs work less and earn more by increasing the efficiency of their sales activities.

If you want to learn how to grow your business using referral marketing, this episode is for you.

Also in this episode:

Referrals have a higher close rate than general leads generated from online marketing.
Employ your own customers as ambassadors to promote your business and offer incentives for their efforts.
Leverage your customers' networks by providing them with assets to share their results and invite others to engage with your business.
Participate in strategic collaboration networks to build referral partnerships with like-minded entrepreneurs.

Register for the LIVE Advance Experience November 7-10:

https://bit.ly/novadvorg

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969. Buying Back Your Time And Growing Your Business With Referral Marketing 0

Nov 6, 2023

In this episode of The Kelly Roach Show, Kelly discusses how to transition referral marketing from being sporadic and unpredictable to becoming a consistent and significant income stream. She emphasizes the importance of consistency and frequency in referral marketing and highlights the power of customer results in driving referrals.

Kelly also emphasizes the need for someone to own the referral marketing program and outlines the steps to set up a successful referral marketing system. She stresses the importance of nurturing and tracking referrals, as well as reintroducing the program regularly to keep it at the forefront of customers' minds.

Also in this episode:

Consistency and frequency are crucial in referral marketing to create a consistent and significant income stream.
Obsessing over customer results is key to generating referrals and creating an exceptional customer experience.
Assigning ownership of the referral marketing program and setting deliverables is essential for its success.
Implementing a system to nurture and close referrals is crucial for maximizing the potential of referral marketing.
Regularly reintroducing the referral marketing program helps keep it top of mind for customers and drives ongoing referrals.

Register for the LIVE Advance Experience November 7-10:

https://bit.ly/novadvorg

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968. Core Strategies To Make Your Business More Referrable 0

Nov 3, 2023

In this episode of The Kelly Roach Show, Kelly uncovers five strategies to reduce friction and make your business more referable. With a focus on simplicity and clarity, these strategies are designed not only to boost referrals but increase overall sales by improving how you connect with your audience and partners.

There is unbelievable power behind a singular, clear result that your business delivers, and Kelly urges entrepreneurs to communicate this consistently across all platforms. This clarity is what turns casual customers into active referrers. The episode goes deep into the practical steps of crafting a compelling message that your clients and partners can easily share, eliminating confusion and indecision that will tank your referable potential.

Also in this episode:

Having one-page templates that outline your key results and ideal customer avatar
Streamlining your referral process so that it's effortless for busy prospects
Incentivizing referrals through a thoughtful and appealing rewards system
Asset development for making your business easily deferrable through social media content and branding up-to-date and engaging

Register for the LIVE Advance Experience November 7-10: https://bit.ly/novadvorg

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967. The Key To Unlocking Sales Growth And Catapulting Your Revenue 0

Nov 2, 2023

In this episode of The Kelly Roach Show, Kelly shares essential strategies for kickstarting your sales growth as we close out the year and look to 2024. Pulling from over a decade of entrepreneurial experience, Kelly talks about her approach to adopting new technologies and strategies with caution, focusing instead on what has been proven to work time and time again.

If you ask Kelly, “The grass is always greener where you water it," proving the importance of focus and attention in growing your business's financial success. She discusses the concept of opportunity cost and the vital role it plays for CEOs and company presidents in decision-making, pushing for a concentration on timeless, adaptable strategies that ensure efficiency and effectiveness in sales WITHOUT compromising personal well-being or family time.

Also in this episode:

The significance of focusing on strategies that aren’t only effective but sustainable long-term
Two strategies to scale your business into 8 figures: Live Launch and Referral Marketing
Debunking myths and misconceptions of timeless and stable referral marketing
The impact of referral marketing and its advantage over chasing new, untested methods
Why you need to prioritize foundational, profitable approaches as we move into 2024

Register for the LIVE Advance Experience November 7-10:

https://bit.ly/novadvorg

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966. Breaking Free From The Comfort Zone: Overcoming Financial Self-Sabotage 0

Oct 30, 2023

In this episode of The Kelly Roach Show, Kelly discusses how to find purpose, drive, and passion to keep growing financially when you’re unsure of how to use the money you’re accumulating with your business. She also explores insights on managing money, overcoming fears, and embracing the transformative journey of wealth creation. She suggests that the motivation to grow one's business should be rooted in the desire to make a positive impact rather than the pursuit of material possessions.

Kelly emphasizes the importance of readiness in managing finances, especially when wealth accumulates rapidly. She challenges the conventional notion that you must know exactly how you’ll spend money in advance to make it and argues that as you grow and evolve, your desires and priorities change, and therefore, it is more important to focus on being prepared to manage your money effectively.

Also in this episode:

The importance of impact and positive change as the driving force for growth and success.
Evolution in values, such as prioritizing time over material possessions, with increased wealth.
Making money is a result of making a difference and changing lives positively.
Fear and discomfort are associated with earning and managing larger amounts of money.
The risk of self-sabotage or losing wealth due to feeling overwhelmed without a plan.

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965. Increase Your Business Visibility: The Power Of Authenticity In Boosting Your Business Reach 0

Oct 26, 2023

In this episode of The Kelly Roach Show, Kelly discusses the importance of visibility in achieving business and personal growth success. She emphasizes that many business owners need to work on their strategies by not getting caught in perfectionism, which hinders their progress. The power of advertising creates familiarity and builds trust in audiences.

In an age of AI-generated content, authenticity, and human connection are becoming even more valuable. Your income is directly tied to your impact, and committing to the right level of visibility is crucial to achieving your dreams. In this episode, Kelly encourages viewers to take control of their visibility, highlighting the potential for significant returns on the investment in branding traffic. Visibility is the linchpin for reaching your goals and aspirations.

Also in this episode:

Simplifying business growth through visibility.
Leveraging time and money through advertising for business growth.
The importance of visibility and human connection in business growth.
The power of visibility in branding and achieving success.
The importance of visibility for achieving business goals.

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964. How To Stop Spending Money And Avoid The 4 ‘Money Leaks’ That Are Killing Your Business 0

Oct 23, 2023

Kelly addresses how to stop spending money and the four hidden ways your business may be losing money.

Inflation is on the rise, but price increases can be tricky. We explore when and how to adjust pricing or find alternative solutions. Learn how team time can be misused and how conducting a time audit can boost productivity. Discover the untapped potential within your existing leads and customer base and how nurturing relationships can create sustained growth. Small tweaks and innovative thinking can significantly enhance your bottom line. Tune in and start plugging those profit-draining holes today.

Also in this episode:

Inflation And Price Increases: Assess whether your customers are getting significant results compared to their investment before considering a price increase.
Leveraging Higher-Tier Offerings: Explore opportunities to promote your higher-tier products or services more effectively to maintain profitability without raising prices across the board.
Retention And Renewals: Focus on keeping existing customers engaged and satisfied to save on acquisition costs.
Team Time Management: Audit how your team spends their time to identify non-productive activities and streamline their efforts toward profit-producing tasks.
Wasted Marketing Dollars: Instead of solely focusing on lead generation, concentrate on improving conversion rates, engagement, and relationship-building with your existing leads and customers.
Addressing Profit Leaks: Regularly assess your business processes, such as credit card fee management and follow-up on payment collections, to plug profit leaks and enhance overall profitability.

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963. The Owner’s Draw Dilemma: Why You Need To Start Paying Yourself More 0

Oct 19, 2023

Kelly challenges the conventional wisdom of minimal owner's draw and compensation for tax purposes.

She urges entrepreneurs to pay themselves a salary that covers their needs, savings, and desired lifestyle, emphasizing the link between financial security and mental health. Kelly uncovers the pitfalls of underpaying yourself, from jeopardizing your family's well-being during tough times to diminishing your negotiating power when selling your business and how it’s important to accurately represent your company's true profits to potential buyers.

Also in this episode:

Mental And Physical Health: Underpaying yourself can lead to financial stress and negatively impact your mental and physical health, which in turn can affect your ability to lead your business effectively.
Preparing For Business Challenges: Relying solely on dividends when your business underperforms can lead to financial instability at home.
Negotiating Power And Business Valuation: Potential buyers will assess what it would cost to replace you and your role within the company, which should be a reasonable compensation benchmark.
Understanding True Profitability: Underrepresenting your compensation can distort the true profitability of your company, making it difficult to make informed decisions and strategic changes.
Clear Vision For Growth: Paying yourself what you're worth helps you see your business's performance clearly, allowing you to make necessary changes and decisions to drive growth.
Tax Considerations: It's important to strike a balance between minimizing taxes and maintaining financial stability.

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962. The Zeitgeist Insights: Tapping Into ‘The Spirit Of The Times’ Mindset Of Your Market 0

Oct 16, 2023

Kelly explains how aligning with the cultural patterns, beliefs, and ideas of your era can boost your offerings' relevance, resulting in higher conversions.

Understanding your market's position on the market maturity model is crucial, as it guides your strategy. Kelly underscores the shift in sales strategies to cater to evolving buyer mentalities, focusing on reactivations, upsells, referrals, and more within your existing customer base. She encourages you to tap into the Zeitgeist of your market by engaging with your ideal clients and customers to grasp their current mindset. Lastly, she emphasizes the importance of self-leadership during these unprecedented times.

Also in this episode:

Importance Of Zeitgeist: Zeitgeist refers to the spirit or mood of a particular period in history, shaped by the ideas and beliefs of the time.
Market Maturity Models: Markets go through stages of maturity, from the excitement of something new to a more mature phase.
Shifting Sales Strategy: In a contracting market, sales strategies need to shift from focusing solely on lead generation to nurturing existing customers, reactivations, upsells, and referrals.
Relevance In Messaging: Your business messaging should address current concerns and trends in your market, aligning with what's on people's minds at the moment.
Self-Leadership: Leaders must trust their instincts, tap into intuition, and have the faith to make decisions that align with their destiny.

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961. Kelly’s Best Life Hacks For Creating A Stress-Free Family Life & Relaxing Home Environment 0

Oct 12, 2023

Kelly discusses her best life hacks for a richer, more intentional life.

Discover the power of intentional family priorities, like reserving weekends for quality time and self-care. From how starting Saturdays with massages sets the perfect weekend tone to theme days for work, or daily meditation, Kelly lays out all of her daily life tricks and emphasizes how outsourcing tasks reclaim time in order to focus on what truly matters.

Also in this episode:

Prioritize A Relaxing Family Life: Consider the activities and commitments you sign yourself and your children up for, focusing on the quality of life for your family.
Set The Weekend Tone: Start your weekends with a special ritual, like back-to-back massages, to signify a shift from work to relaxation.
Unplug From Technology: Don't let your phone or social media dominate your family time.
Embrace Nature: Whenever possible, live and work barefoot, enjoy daily grounding by being in nature, and soak in the benefits of natural sunlight.
Prioritize Sleep: Create a conducive sleep environment with a dark, cool room, and avoid electronics before bedtime to improve sleep quality.
Use Theme Days And Delegate: Implement theme days in your work schedule to streamline tasks and create buffer days.

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960. How To Overcome Adversity: Handling Hate, Backstabbing, And Finding Breakthroughs To Successfully Scale Your Business 0

Oct 9, 2023

Kelly reveals the essential elements in how to overcome adversity and build a champion's mindset in faith-driven businesses, emphasizing the emotional toll that scaling can take.

Hate, litigation, and betrayal often hinder entrepreneurs on their path to success. She shares insights on handling emotional struggles that can derail business growth. Kelly's stories highlight the need for mental resilience as you navigate the complexities of entrepreneurship in 2023. Discover how to differentiate constructive feedback from negativity, maintain humility, and seek divine guidance in your journey. Let Kelly inspire you to shatter the glass ceiling and become the visionary leader you're destined to be.

Also in this episode:

Dealing With Hate And Challenges: Playing small does not guarantee avoidance of these struggles.
It's Not About You: Hate and negativity directed towards you are often not about you personally. They may reflect the other person's insecurities, jealousy, or misunderstandings.
Humility And Confidence: While staying humble is important, it shouldn't deter you from playing a bigger game. Maintain humility while confidently pursuing your goals and dreams.
Faith And Belief: Having faith, belief, and trust in a higher power can help you navigate challenges. Invoking God's guidance and support can provide strength during difficult times.
Managing Feedback: Learn to differentiate between constructive feedback, emotional feedback, and hateful feedback.
Evaluate Your Circle: Consider the culture you want to create and the level of proximity you're comfortable with when building relationships in your business.

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959. Avoiding Organizational Chaos: The CEO's Complete Guide To Effective Leadership 0

Oct 5, 2023

Kelly delves into the mental game behind creating champion business leaders and addresses a common issue: creating organizational chaos in your own company.

Avoid sharing every idea in real-time, as it overwhelms your team. Don't give real-time feedback on everything, as it hampers performance. Lastly, cultivate autonomy instead of micromanaging to stop being the bottleneck in your business. Unlock your business's potential, message "Kairos," and mark your calendar for our live experience.

Also in this episode:

The Mental Game Of Leadership: Success in business isn't just about knowing the tactics; it's also about the thinking, beliefs, mindset, and habits behind leaders that can run exceptional organizations and scale.
The Power Of Ideas: Business leaders often generate many ideas, but sharing all of them with the team in real-time can create chaos. Controlling when and how to present new ideas is essential to maintain focus on essential tasks.
Feedback Management: Prioritize the 20% of feedback that truly matters and helps drive meaningful improvement.
Cultivating Autonomy: Encourage critical thinking, creativity, and independent decision-making within your team, rather than micromanaging every detail.
Becoming The Catalyst, Not the Cap: This involves managing one's emotions, ego, and behavior while fostering a culture of autonomy.
Kairos Leadership: Kairos leadership is about leading with faith and family first, inviting spirituality into your business, and understanding that your beliefs, behaviors, actions, and habits are the catalysts for your business's growth.

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958. Why Innovation Is The Key To Rapid Growth In Your Business for 2024 0

Oct 2, 2023

As the world continues to change, it's becoming more and more important to build your business on a foundation of innovation. Today, on the Kelly Roach Show, I am breaking down:

The Underestimation of Innovation
- Despite being at the heart of entrepreneurship, innovation is often overlooked because of abundant tools and resources.
The Need for Innovation
- The importance of utilizing the existing tools, resources, and talents in a business for innovation.
- All businesses go through cycles; the challenge is to achieve better results without additional effort or money.
How Innovation Saves Businesses
- Businesses that prioritize innovation have a better chance of thriving in challenging seasons.
Top 5 Ways to Innovate to Elevate in Business:

Links mentioned in today's episode:

The Advance Innovation Society: advancesociety.com
The Advance Nashville Event: https://advancesociety.org/nashville

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957. Shorten The Sales Cycle Outside Of Launch 0

Sep 28, 2023

Kelly reveals the key to boosting sales between product launches - and why many businesses excel during launches but struggle to maintain sales momentum afterward.

It's crucial not to let leads go cold and shares strategies to seamlessly transition from launch to post-launch conversations. Discover practical tips for engaging leads, such as personalized follow-ups, valuable resources, and consistent communication. Kelly emphasizes the power of frequency in staying top-of-mind with prospects and shares a personal success story to illustrate its effectiveness. Learn a three-step formula for success: activity, making offers, and extending consultation invitations. Don't miss this episode if you're eager to supercharge your sales strategy and maintain warm leads, ensuring consistent business growth.

Also in this episode:

Maintain Engagement After Launch: It's crucial not to let the leads go cold. Continue the conversation with your audience even after the launch is over.
Transition Smoothly: Transition from an in-launch conversation to an out-of-launch conversation seamlessly.
Nurture Leads: Recognize that not all leads will buy during the initial launch. Some may need multiple interactions before making a purchase decision.
Frequency Shortens The Sales Cycle: To shorten the sales cycle, increase the frequency of your communication and touchpoints with prospects.
Offer Value: Between launches, provide value to your leads through various means such as sending physical resources, handwritten notes, podcast episodes, or referrals. Personalize your approach based on their interests and needs.
Make Offers And Extend Invitations: In addition to maintaining engagement and offering value, it's essential to make offers and invite prospects to consultations.

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956. Quick Cash Injections: 3 Strategies To Boost Your Sales This Week 0

Sep 25, 2023

Kelly reveals three powerful strategies to rapidly increase your revenue and explore the untapped potential within your existing audience.

Learn how to make consistent offers to current and past customers, upgrading and upselling valuable products or services. Discover the world of VIP experiences, such as VIP days, mastermind dinners, and specialty masterclasses, to attract a diverse range of customers and fulfill unmet needs. Embrace the importance of creating offers with built-in scarcity and urgency to encourage immediate action. Start making daily offers and witness your business thrive without the need for complex campaigns.

Also in this episode:

Tap Into Your Existing Audience: Remember that within your current audience, there are different types of people - VIPs, those who want to try before buying, and those in between. Recognize these unmet needs in your audience.
Leverage Upgrades And Add-Ons: Regularly make offers to your existing and past customers to maintain and deepen the relationship.
Create VIP Experiences: These can include mastermind dinners, VIP days, or small group VIP experiences. VIP offerings can cater to various segments of your market.
Offer Specialty Masterclasses: These can be valuable for both existing customers and prospects. Collect payments upfront and use it as a "try before you buy" opportunity.
Build Scarcity And Urgency: Limited slots, specific dates, and unavailability of recordings can create this urgency.
Track And Make Daily Offers: Consistent offers are essential to generating sales beyond launch events. Keep it simple, and don't overcomplicate with elaborate sales campaigns.

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955. Listening To Customers: It Is Crucial That You Ask Why They Didn’t Buy From You 0

Sep 21, 2023

Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education.

What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy.

Also in this episode:

Remain A Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader.
Don't Forget The Fundamentals: Continuously focus on the basics that made you successful in the first place.
Listen To Your Audience: When your audience provides feedback or signals that they want something different, pay attention.
Adapt To Audience Needs: If you discover that your audience has different needs than you initially assumed, be willing to pivot and adapt your products or services to meet those needs.
Improve Your Positioning: Sometimes, it's not about changing your offer but rather refining how you position it.
Leverage Feedback Conversations: Engaging in one-on-one conversations with potential customers who didn't buy can turn warm leads into satisfied customers.

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