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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive, and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8 figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcast, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. It's time for a NEW ERA of business leadership. It's time to innovate, disrupt, and reinvent. If you are ready to elevate, subscribe now!
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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
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Now displaying: Page 1
Apr 17, 2025

What if you stopped asking “What time is it?” and started asking “What is it time for?”

In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth. 

Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business.

You’ll learn why so many leaders are stuck in a cycle of hustle and burnout, and how shifting your perspective from Chronos (man's time) to Kairos (God's time) can transform your productivity, peace, and impact. Lissa also shares how to steward your time in a way that unlocks the hundredfold harvest God has promised – not by doing more, but by doing what matters most.

If you’ve been feeling stretched, frustrated, or like your results aren’t matching your effort, this is the mindset and strategy shift you’ve been waiting for.

What You’ll Learn in This Episode:

  • Why the 7 Laws of the Harvest apply to both your faith and your business

  • How to stop managing time and start redeeming it

  • The difference between Chronos time and Kairos time—and how this changes everything

  • How faith and patience play a role in reaping a hundredfold harvest

  • Why alignment, intention, and stewardship matter more than working longer hours

  • The one question to ask every day to get back in sync with God’s timeline for your business and life

Timestamps:

  • 1:47 – Why so many high-achievers struggle with time, even when they’re successful

  • 4:10 – What it means to redeem time instead of manage it

  • 7:33 – The 7 Laws of the Harvest and how they apply to business

  • 10:48 – Why sowing in faith is critical to reaping a God-sized return

  • 14:20 – Isaac’s story and the power of obedience in uncertain places

  • 19:04 – What a hundredfold harvest actually looks like—and how to prepare for it

  • 21:08 – How our timelines clash with God’s will and what to do instead

  • 23:47 – A game-changing question to ask every day to redeem your time

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Apr 14, 2025

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again.

In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy.

From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend. 

If you want your business to grow in a slower economy, this episode gives you the playbook.

Key Takeaways:

  • Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating.

  • The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels.

  • Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust.

  • Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days.

  • Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer.

  • Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously.

  • Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart.

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Apr 10, 2025

What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission?

In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group. 

Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change.

From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now. 

Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption.

If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business. 

Key Takeaways:

  • Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in.

  • The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum.

  • Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps.

  • Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility.

  • Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction.

  • Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition.

  • Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty.

  • Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort.

Timestamps:


02:30 – What Jenni sees in top-performing teams during transition
05:40 – The difference between change and disruption
08:10 – Kelly and Jenni on leading through organizational shifts
11:50 – How to reestablish trust and buy-in when everything changes
14:35 – Jenni breaks down the 4 Dimensions of Leadership
17:20 – Overcommunication as a leadership strategy
20:00 – The importance of rhythm, consistency, and modeling
22:45 – How to anchor culture without clinging to the past
25:30 – Why the CEO sets the emotional tone of the team
28:00 – Coaching through uncertainty while keeping expectations high

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Apr 7, 2025

If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for. 

We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates.

We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025.

In This Episode, You’ll Learn:

  • Why even seasoned launchers hit a wall – and what to do about it

  • How co-working sessions can warm your audience and boost buying behavior

  • The psychological barriers buyers are facing in a trust recession—and how to break them

  • What the Dream 1000 strategy is and how it feeds your launches AND daily sales

  • Why your database is more important than your email list

  • How to lower ad spend without sacrificing top-of-funnel growth

Timestamps:

  • 0:30 – Why this episode matters if you want better launches & ROI

  • 0:57 – The myth of “set it and forget it” launching

  • 1:47 – What most people do wrong when launch results drop

  • 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works

  • 4:53 – Does live launch still work in 2025? Here’s the truth

  • 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate

  • 8:35 – The power of momentum: why “getting people into action” is everything

  • 10:21 – What made the co-working sessions a game changer

  • 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000

  • 12:36 – Why your database is your true list of buyers

  • 13:25 – What AI can’t replace: relationship capital

  • 14:30 – How Dream 1000 became a surprise boost to launch performance

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Apr 3, 2025

Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting.

In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral.

If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss.

What You’ll Learn in This Episode:

  • How Jaclyn built and sold Create & Cultivate after five years of community-building

  • Why the best businesses don’t start with monetization—they start with value

  • The three key strategies she used to grow her email list

  • How she secured high-value brand partnerships to fund and scale her events

  • The strategic decisions that made her events go viral and attract top-tier speakers

  • What business owners should focus on today to scale their brand faster

Timestamps:

    • [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business

    • [2:00] The early days of Create & Cultivate—a side project that took off

    • [3:19] Why providing value before monetizing was key to success

    • [5:01] How she used events, content, and email marketing to build a loyal audience

    • [6:49] Funding free events through brand partnerships—how she made it work

    • [9:10] The strategy behind viral events and how to create “must-attend” experiences

    • [12:16] How to secure better brand deals and sponsors for your business

    • [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate

    • [18:45] What goes into preparing a company for acquisition—metrics that matter

    • [21:32] The biggest mistakes entrepreneurs make when trying to scale

    • [24:20] Why selling a business isn’t always as glamorous as it seems

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Mar 31, 2025

Business growth in a 2025 economy requires agility, innovation, and reinvention. 

And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face. 

Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience.

Kelly shares insights from her Business Reinvention Playbook, a 38-page guide that breaks down the art and science of radical reinvention. 

Learn how to evolve your brand strategically, bring your audience along for the journey, and ensure your next chapter is even stronger than the last.

Key Takeaways:

  • Why Reinvention is Inevitable – The business landscape is shifting faster than ever, and reinvention is no longer a 2-5 year cycle—it’s happening every 6-12 months.

  • The #1 Mistake That Breaks Trust – Why sudden, overnight pivots confuse and alienate your audience—and how to communicate change effectively.

  • The Strategic Approach to Reinvention – How to transition smoothly by creating a through-line between your past expertise and your new direction.

  • The Power of Alignment – Why reinvention must be based on your long-term vision, not short-term opportunity, to create lasting success.

  • Communicating Change to Your Team & Clients – The four key areas (team, business model, offers, and clients) that require strong communication to prevent friction and frustration.

  • Why Your Past Experience Matters – How everything you've done before, from past jobs to previous business models, equips you for your next season.

  • God’s Role in Your Reinvention – How to seek discernment and align your reinvention with your ultimate purpose.

Timestamps:

  • 0:29 – The importance of evolving your brand without losing credibility

  • 1:37 – The Business Reinvention Playbook and why it’s needed now more than ever

  • 4:36 – The biggest mistake that destroys trust during a brand pivot

  • 7:17 – How to connect your past to your future so your audience follows your journey

  • 9:47 – Why communication is the cornerstone of a smooth reinvention

  • 12:46 – The importance of aligning reinvention with long-term goals, not just quick wins

  • 15:11 – How visionary leaders navigate reinvention with flexibility and focus

  • 16:51 – The spiritual perspective: trusting God’s guidance in your reinvention journey

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Mar 27, 2025

As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family. 

In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses. 

Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship. 

If you're ready to transform your expertise into a profitable business, this episode is packed with insights you can’t afford to miss.

Key Takeaways:

✅ The Power of Choice in Business Models – Why you don’t have to limit your revenue potential, even if you’re stepping away from traditional roles.
✅ The 10X Mapping Process – How to plan your next 5–10 years in business and break it down into actionable steps.
✅ Quarterly Strategic Planning – Why planning too far ahead can backfire and how to effectively map out your business growth in 90-day sprints.
✅ Leading with Empathy – The leadership lessons Dr. Erica brought from education that help her build high-performing teams in business.
✅ The Four Priorities of a CEO – Why balancing people, product, process, and profit is key to sustainable success.
✅ The Million-Dollar Mindset – How thinking like a millionaire before you hit 7-figures sets the foundation for success.
✅ B-School for Educators – How Dr. Erica helps educators turn their expertise into profitable businesses, starting with the skills they already have.

Timestamps:
[03:45] Transitioning from principal to business owner
[07:30] The 10X mapping framework for scaling a business
[12:15] Breaking down strategic planning: 1-year, 3-year, and 5-year visions
[18:50] Why leading with empathy is a non-negotiable in business
[23:20] The 4 pillars of business success: People, product, process, profit
[27:10] The psychology of a millionaire & how to cultivate it
[30:45] B-School for Educators: Turning teaching skills into a 7-figure business
[35:00] How to sign up for Dr. Erica’s free 5-day workshop

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Mar 24, 2025

Today, I’m sharing a deeply personal story of one of the most heartbreaking moments in my career – one that left me questioning everything. 

But through the grief and uncertainty, God showed up in an undeniable way, revealing a greater plan I never could have orchestrated on my own.

This episode is all about the power of trusting God’s redirection, even when it feels painful or confusing.

If you've ever felt lost, stuck, or resistant to change, this episode will help you reframe those moments as divine interventions guiding you toward something even better.

Key Takeaways:

  • How to recognize when God is redirecting your path – even through disappointment

  • The danger of waiting too long to make the moves you know you need to make

  • Why fear and overwhelm often hold us back from stepping into God’s plan

  • The importance of creating space for God to work in your life and business

  • How perseverance through painful transitions leads to extraordinary growth

Timestamps:

  • [0:43] One of the most heartbreaking experiences of my career

  • [1:49] Wrestling with doubt and asking God for clarity

  • [2:49] A divine intervention: the unexpected email that changed everything

  • [3:40] The bigger mission God is calling me toward

  • [5:24] The cost of waiting – why delay keeps us from our purpose

  • [7:21] How God nudges us before making radical shifts

  • [8:10] Fear vs. faith: what’s really holding you back?

  • [9:42] The most powerful prayer you can pray for alignment

  • [11:24] The moment most people quit – and why you shouldn't

  • [13:29] Creating space to see God’s opportunities

  • [14:24] Walking by faith, not sight – trusting the unseen plan

Resources:

 

Mar 20, 2025

What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis?

 

Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today.

 

Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet powerful method for discovering, refining, and delivering compelling stories that drive engagement and sales.

 

If you’re looking to build trust with your audience online and multiply your sales – this episode is for you!

 

Key Takeaways:

  • The hidden power of storytelling in leadership and business—and why most people overlook it.

  • How to use personal storytelling to make your brand unforgettable.

  • Why stories influence buying decisions more than product features.

  • A real-world example of how a scientist used storytelling to generate more leads than his entire team combined.

  • Why AI-generated content is making authentic storytelling more valuable than ever.

  • How to become a better storyteller—even if you don’t think you have any good stories to tell.

 

Timestamps:

[07:30] Why storytelling is more persuasive than data
[12:45] The 5-minute daily habit that will improve your storytelling skills
[17:30] A biotech scientist’s storytelling success story
[22:00] Why storytelling is becoming a competitive advantage in the AI era
[25:00] Where to learn more from Matthew

 

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Mar 17, 2025

What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer? 

That’s exactly what a trust-building offer can do for your business.

In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow-moving market. 

Unlike traditional low-ticket offers that often attract disengaged buyers, a trust-building offer creates extreme trust and nurtures long-term customer relationships. 

This approach not only boosts daily sales but also accelerates high-ticket conversions by keeping people engaged in your ecosystem.

 

Key Takeaways:

  • What a Trust-Building Offer Is – And how it differs from a traditional low-ticket offer.

  • The Key to Customer Retention & Lifetime Value – How to create an offer that serves as both an entry point and an ongoing engagement tool.

  • Why Most Low-Ticket Strategies Fail – The biggest mistake entrepreneurs make and how to avoid it.

  • How to Use a Trust-Building Offer for Daily Sales & Stronger Launches – The secret to turning one-time buyers into lifetime customers.

  • Practical Steps to Implement This Strategy in Your Business – The exact steps you can take today to create and sell your trust-building offer.

Timestamps:


[03:45] The problem with traditional low-ticket offers (and how to fix it)
[08:10] What makes a trust-building offer different?
[12:30] How a trust-building offer fits into your business ecosystem
[18:20] The power of a paid audience and internal launches
[22:45] Why this strategy leads to faster high-ticket sales
[26:10] The best formats for trust-building offers
[30:40] How to start implementing this in your business today

 

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

 

Mar 13, 2025

Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family. 

In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment.

Lynn shares the core principles of successful investing, how to analyze stocks with confidence, and why having a values-based investment strategy is key to long-term financial success.

We dive into how to navigate market volatility, the importance of cash flow in investment decisions, and how interest rates impact your portfolio.

Plus, Lynn breaks down the exact charts and analysis she uses to determine when to buy, hold, or sell stocks.

This episode is packed with actionable insights to help you build long-term wealth, make informed financial decisions, and become an active participant in your financial future.

Key Takeaways:

  • The Foundation of Smart Investing – Why quality investments at a good price are the key to building long-term wealth.
  • How to Analyze a Stock Before Buying – The fundamentals of stock analysis, including cash flow, earnings, and long-term trends.
  • The Role of Market Charts in Investing – How chart analysis (including Point and Figure Charts) helps determine the right time to buy or sell.
  • Why Interest Rates Matter – How interest rate trends impact the stock market and what to watch for in the coming years.
  • The Biggest Investment Mistakes to Avoid – How to avoid a “hodgepodge” portfolio and make intentional, strategic investment decisions.
  • Values-Based Investing – How to align your investments with your personal values, whether it’s education for your kids, retirement planning, or philanthropy.
  • How to Work with Lynn – Lynn shares her mentorship programs, group investment clinics, and ways to work with her one-on-one.

Timestamps:

[02:15] Why smart investing is about quality investments at the right price
[06:42] The fundamentals of stock analysis: cash flow, earnings & long-term trends
[12:55] How chart analysis helps predict stock movement (Point & Figure Charts explained)
[19:30] Why market volatility is normal—and how to manage risk
[24:45] How interest rates shape the stock market and investment opportunities
[32:50] Why most investors make big mistakes—and how to avoid them
[38:10] How to work with Lynn: mentorship, financial clinics & investment education


Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Mar 10, 2025

One of the biggest questions I get is, "How did you build such an incredible team?" 

The truth is, it didn’t happen by accident – it was built by design. If you want a team that can sell, market, and serve without you being involved in every detail, this episode is for you.

Today, I break down exactly what it takes to build an autonomous, self-led team that can help scale your business from $2M to $10M+ – and why most business owners struggle to get there. I also reveal the biggest hiring mistakes entrepreneurs make and the key mindset shift you need to make to build a team that truly drives business growth.

Key Takeaways:

  • Building an autonomous team is a deliberate process, not an accident.

  • The biggest gap holding businesses back from scaling to $10M is not having career-driven, money-motivated, business-minded employees.

  • CEOs must prioritize identifying, developing, and retaining top talent.

  • Your service delivery team has more impact on scaling than your sales team.

  • Hiring task-based tacticians instead of growth-oriented leaders will cap your company’s growth.

  • Sales teams need deep product knowledge and service experience to become truly autonomous.

  • If your team lacks motivation to grow, your business will stagnate.

  • The best employees should view your business as the vehicle to achieve their personal and financial goals.

Timestamps:

  • 1:04 – My business model and focus on autonomous teams

  • 2:03 – The new edition of Bigger Than You and why you need it

  • 3:12 – The key to building an autonomous team: invest in people

  • 4:42 – The role of talent and tenure in business success

  • 5:32 – Why service delivery has a bigger impact than sales on scaling

  • 6:42 – The shift from task-based hiring to career-driven hiring

  • 7:56 – The market shift that’s making sales harder

  • 9:08 – Why most business owners struggle to get sales teams autonomous

  • 10:38 – What to look for in team DNA, mindset, and hiring strategy

  • 12:01 – Why ambitious, career-driven employees are the key to growth

  • 13:12 – The difference between an autonomous team and a stagnant one

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Mar 6, 2025

What if you could step away from your business for 4 weeks and return to find it thriving? 

In this episode, Kelly interviews Dr. Sabrina Starling, a psychologist-turned-business-coach, on how to create a company that operates and grows without you. 

They dive into the mindset shifts, strategic hiring practices, and leadership frameworks necessary to step out of daily operations while ensuring sustainable success. Dr. Sabrina shares insights on focusing on high-value activities, retaining top talent, and fostering a culture of ownership within your team. 

If you want to learn how to build a business that supports your lifestyle, rather than consuming it… this episode is for you!

Key Takeaways:

  • The mindset shift from operator to strategic leader

  • How to identify and prioritize $10,000/hour activities

  • The power of visioning and communicating a clear direction to your team

  • The importance of hiring and retaining A-players for sustainable growth

  • Delegation strategies that empower your team to take ownership

  • How to create career advancement opportunities that boost retention

Timestamps: 

1:32 - Dr. Sabrina’s journey from burnout to building a thriving business 

3:20 - Why most entrepreneurs struggle with delegation and how to overcome it 

5:09 - The hidden cost of spending time on low-value tasks 

6:26 - How shifting to $10,000/hour activities transforms your business 

7:32 - The role of vision in scaling and how to communicate it effectively 

8:59 - Identifying your business’s sweet spot and attracting high-value clients 

10:23 - Kelly’s approach to aligning her team through vision casting meetings 

11:33 - Why A-players are the key to profitability and how to retain them 

12:53 - How career growth opportunities improve retention and performance 

13:08 - Teaching delegation and leadership skills to your team

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

 

Mar 3, 2025

Faith isn't just a personal belief – it’s a powerful leadership tool. 

In this episode, I’m sharing 5 ways that prayer and deepening your faith life will strengthen your leadership, reduce stress, and give you the courage to grow your business with confidence. 

From my own journey of integrating faith into my business to the tangible shifts I’ve experienced, you’ll walk away with actionable insights on how to lead with peace, strength, and purpose by keeping your faith FIRST.

Key Takeaways:

  • How dedicating time to faith each day brings unparalleled peace of mind

  • Why faith gives you the strength to navigate tough business decisions with confidence

  • How tapping into a higher purpose builds courage to take bold, necessary action

  • The connection between faith and calm, allowing you to lead with clarity and resilience

  • Staying mission-centric and making decisions that align with your ultimate purpose

Timestamps:

  • [1:15] My personal faith journey—from corporate leader to business owner

  • [2:07] Why I kept faith out of my brand until a few years ago

  • [3:01] How deepening my faith changed my leadership and decision-making

  • [4:51] The stress relief that comes from trusting God’s plan

  • [7:05] The first transformation: Finding peace in every situation

  • [9:06] Faith as a source of strength—how it equips you for challenges

  • [10:11] Why courage is a key leadership trait and how faith builds it

  • [11:31] How faith increases calm and enhances decision-making

  • [13:05] The importance of staying mission-centric in your business

  • [14:26Turning your business over to God is the best decision you can make

Resources Mentioned:

Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 27, 2025

How effective is writing a book if you don’t turn it into a new revenue stream?


In this episode, Kelly Roach sits down with bestselling author and business coach Jasmine Womack to discuss how entrepreneurs can leverage their expertise, write a book, and turn their message into a scalable movement. If you’re looking to multiply your impact, build authority, and turn your expertise into a thriving business, this episode will give you the direction you need to leverage your book for massive business growth. 

What You’ll Learn in This Episode:

  • How writing a book can position you as an industry authority and open new doors for business growth

  • Why your book should be more than a lead magnet—it should be the foundation of a scalable ecosystem

  • The biggest mistakes entrepreneurs make when writing and marketing their books

  • How to transition from book sales to high-ticket offers and long-term client relationships

  • The key mindset shifts required to turn your knowledge into a thriving, scalable business

Timestamps:

  • [03:20] Jasmine’s journey from teacher to seven-figure business owner

  • [07:45] The biggest misconception about writing a book for your business

  • [12:30] How to turn your book into a long-term business strategy

  • [18:15] The marketing strategies that actually move the needle for book sales

  • [24:40] How to package your expertise into high-ticket coaching and courses

  • [30:00] Jasmine’s advice for entrepreneurs who want to create a movement, not just a business

Resources:

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 24, 2025

This is one of the most common gaps business owners face when they are struggling to increase profit. In today’s episode, we dive deep into an often-overlooked strategy for business profitability: 

Monetizing every role in your company. 

Many business owners fall into the trap of hiring without a profitability plan, leading to unnecessary financial strain. We’ll discuss how to ensure every role contributes to the bottom line, how to avoid the “see-saw effect” of back-end expenses outweighing front-end investment, and how to build a debt-free, scalable business. 

If you’re ready to turn every hire into a profit center for your business, this episode is for you!

Key Takeaways:

  • Every role in your company should have a profitability plan.

  • The "see-saw effect" of heavy back-end expenses with little front-end investment can lead to burnout and unsustainable business growth.

  • Business owners should aim for a debt-free model to maintain financial freedom and control.

  • Monetization isn’t just about sales – finance, operations, marketing, and client services all play a role in profitability.

  • Your finance team is crucial in reducing lost revenue from missed payments, defaults, and renewals.

  • Operations should streamline sales and marketing efforts, optimize vendor management, and cut non-essential expenses.

  • Marketing must align with sales to generate quality leads and accelerate conversion.

  • Sales is not just about new customers – referrals, renewals, reactivations, and upsells should be a primary focus.

  • Client services should have a sales metric, as they naturally interact with customers and can drive significant revenue.

Timestamps: 

0:33 – The importance of monetizing every role in your business. 

1:11 – Why every role is either contributing to profitability or detracting from it. 

2:08 – The impact of rising business expenses and why strategic hiring is essential. 

3:20 – Avoiding the “see-saw effect” of back-end expenses outweighing front-end investment. 

4:49 – How to ensure your team members contribute to the bottom line. 

6:05 – The difference between hiring profit-aware employees vs. non-profit-aware employees. 

9:19 – The financial role: Capturing missed payments, renewals, and reducing revenue loss. 

11:40 – The operations role: Supporting sales and marketing, optimizing vendors, and reducing costs. 

13:18 – The marketing role: Expanding brand reach and ensuring quality leads. 

13:58 – The sales role: Managing new sales, referrals, renewals, and upsells. 

15:21 – The client services role: Why they should also have a sales metric.

Resources & Links:

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 20, 2025

Don’t you hate it when you’re having a promising sales conversation with a prospect who immediately ghosts you?

It happens way too often; but today, you’re taking back the power. 

In today’s episode of The Kelly Roach Show, we’re diving into pattern interrupts – simple but powerful strategies that can help you reactivate conversations with prospects who have gone silent.

This episode will teach you why ideal buyers may stop responding (hint: it’s not personal), how to stay top of mind without being pushy, and which proven pattern interrupt messages can get prospects to re-engage. 

If you’ve ever struggled with follow-ups during the sales process, this episode is packed with actionable strategies you can implement today.

 


 

Key Takeaways:

  • Why ideal buyers go silent (and why it’s usually not about you!)

  • How top-performing sales reps stay on a prospect’s radar without being annoying

  • The psychology behind pattern interrupts and why they work

  • Proven pattern interrupt messages you can use to reignite stalled conversations, including:

    • Are you still interested in [desired result]?

    • Hope everything is OK?

    • I've been trying to reach you—I hope everything is OK?

    • We’ve been connected forever, but we’ve never actually connected.

    • Is this still a priority for you?

    • I was just thinking of you.

    • I had to share this [client success story/testimonial].

    • I am here to help when you are ready.

  • Why most sales happen after the 8th+ follow-up (and why today’s sales cycle likely requires even more persistence)

  • How to maintain a non-emotional, professional approach to follow-ups

 


 

Why This Matters:

In today’s market, buyers are doing more research and engaging with brands later in their decision-making process. That means staying top of mind is critical. These pattern interrupts will help you stay in the game without feeling like you’re being pushy or desperate.

If you’ve been moving from lead to lead without successfully converting past prospects, it’s time to refine your follow-up strategy. This episode will give you the tools to reconnect with potential clients and turn more of those stalled conversations into closed deals.

Resources: 

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 17, 2025

Have you been dreaming of becoming a paid speaker and sharing your gifts with a wider audience – but have no idea where to start??

This episode is for you. 

In this interview with a LIVE audience, Kelly sits down with Jen Gottlieb to pull back the curtain on how to build a profitable speaking career – without spending years figuring it out.

Jen breaks down her proven framework for crafting a signature keynote, commanding the stage with confidence, and booking high-paying speaking gigs. Plus, Kelly shares why she’s finally stepping into the speaking world and how you can join her on the journey.

Whether you’re looking to land your first speaking engagement or want to refine your message to attract more opportunities, this conversation will give you a step-by-step roadmap to success.

Key Takeaways:

  • The exact 8-week process to build a profitable speaking career

  • How to craft your personal speaker brand and keynote talk

  • The "Story Mansion Blueprint" for creating a keynote that fits any audience

  • Secrets to stage presence: How to command attention and own the room

  • The power of warm pitching vs. cold pitching to book speaking gigs

  • How to sell from stage without feeling pushy

Timestamps: 

[04:30] How to craft your personal "Hi, I'm [Your Name]" statement 

[07:20] The Story Mansion Blueprint: Creating a powerful keynote that adapts to any audience

[10:45] Mastering stage presence: Jen’s insider secrets from musical theater 

[14:00] Booking gigs: The warm pitch strategy that actually works 

[17:45] Selling from stage: How Jen has sold 8 figures worth of offers 

[21:30] Kelly’s journey into speaking and exclusive opportunities for listeners

Resources & Links:

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 13, 2025

Our children’s education is undergoing a revolution, and we as business leaders are at the forefront of this movement. 

In this episode, Kelly sits down with MacKenzie Price, founder of the Future of Education and the 2-Hour Learning program, to discuss how we can rethink traditional schooling to better equip our children for success. 

From innovative learning models to integrating life skills and entrepreneurship into education, this conversation is a must-listen for parents and business leaders who want to be part of the change.

Whether you’re a parent looking for alternative learning options or a business leader ready to make a difference, this episode will leave you with tangible next steps to rethink what’s possible for your children.

Key Takeaways:

  • Traditional education is failing, but innovative models like 2-Hour Learning are proving that academic excellence and efficiency can coexist.

  • Education isn’t just about academics; critical thinking, leadership, and adaptability are just as important.

  • Teaching kids business fundamentals early builds confidence, resilience, and real-world skills.

  • Entrepreneurs have the power to reshape education by investing in new models and advocating for better learning environments.

  • AI can be a powerful tool to personalize and enhance education, making learning more engaging and effective.

  • Parents have more options than ever to take control of their children’s education and provide them with a well-rounded learning experience.

Timestamps:


[02:15] Why traditional education is outdated and how we can fix it
[06:30] The impact of 2-Hour Learning and why less time doesn’t mean less learning
[10:45] How business leaders can play a role in reshaping education
[15:20] Teaching entrepreneurship to kids and why it’s a game-changer
[20:10] Leveraging AI to personalize and enhance learning experiences
[25:00] Resources for parents exploring alternative education options

Resources & Links:

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 10, 2025

Leadership isn’t just about strategy; it’s about living your values daily and allowing them to shape your business identity.

In this episode, we’re diving deep into the essence of brand building and leadership, understanding how values, consistency, and reinvention shape a lasting business identity. 

We’re walking through the three key elements that influence how people perceive your personal brand and the six steps to evolving your business in alignment with your calling. 

Whether you’re looking to strengthen your authority, build trust, or transition into a new era, this episode offers powerful insights on intentional brand growth.

Key Takeaways:

  • The Three Pillars of Brand Building:

    1. Imprints (messaging and content)

    2. Experiences (interactions, service, and results)

    3. Representation (visual identity and association)

  • Brand vs. Sales: Brand value should never be compromised for short-term gains. A strong brand sits above sales and ensures long-term success.

  • The Three Core Strategies for Brand Growth:

    1. Generosity: Give value freely to build trust and attract aligned clients.

    2. Authority: Provide results in advance to establish credibility.

    3. Consistency: Maintain stable messaging and visibility to reinforce brand recognition.

  • Six Steps to Reinvent Your Brand in Alignment with Your Calling:

    1. Content: Ensure your messaging reflects your new direction.

    2. Bio: Update your personal and company bio to align with your evolving brand.

    3. Launch Strategy: Integrate your new messaging into launch events.

    4. Team & Client Communication: Shift internal and external language to reflect your brand evolution.

    5. Program & Service Integration: Align backend operations with your new direction.

    6. Strategic PR & Relaunch: Leverage media, podcasting, and high-impact content to communicate your shift effectively.

  • Business Reinvention Playbook: Download Kelly’s free resource to guide you through the process of relaunching and repositioning your brand for long-term success.

Resources:

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 6, 2025

What if the way we've been measuring success is all wrong? 

In this episode, we're diving deep into the five types of wealth with Sahil Bloom, author of The 5 Types of Wealth. 

We unpack why financial wealth alone isn't enough and how optimizing your time, social connections, and personal well-being can lead to a richer, more fulfilling life. 

This episode is packed with actionable strategies to help you redefine what wealth truly means and take control of your business growth, personal leadership, and future.

Key Takeaways:

  • The Five Types of Wealth: Understanding financial, time, social, physical, and mental wealth – and why they all matter.

  • The Energy Calendar Exercise: A simple but powerful tool to track and optimize your daily activities for more energy and fulfillment.

  • Time Mastery: Why the wealthiest and most successful people ruthlessly protect their time – and how you can too.

  • Small Changes, Big Impact: How tiny shifts in your daily habits can lead to massive improvements in your productivity and well-being.

  • The Loneliness Epidemic: Why social wealth is the most overlooked type of wealth and how to build deeper, more meaningful relationships.

  • Asking the Right Questions: Instead of looking for pre-packaged answers, learn how to ask the right questions to design a life that truly aligns with your priorities.

Timestamps:

  • [03:25] - The traditional definition of wealth – and why it’s incomplete

  • [07:10] - The five types of wealth explained

  • [12:35] - The problem with chasing financial wealth at the cost of everything else

  • [15:09] - How to audit your energy levels with the Energy Calendar exercise

  • [17:07] - The secret to achieving time mastery and regaining control of your life

  • [21:27] - The importance of social wealth and why loneliness is the new epidemic

  • [22:57] - How relationships impact long-term health and happiness

  • [25:02] - Why The Five Types of Wealth book focuses on asking the right questions instead of giving fixed answers

Resources:

 

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Feb 3, 2025

Business leadership isn’t one-size-fits-all. 

The way that you show up and lead your team will be different than how your competitors (or even mentors) do it – but that’s because you are your own unique person.

In this episode, we sit down with brand strategist and leadership expert Jen Kem to discuss her groundbreaking framework for identifying and leveraging your unique leadership energy.

Too often, entrepreneurs think they need to fit a specific mold to succeed – but Jen shares why embracing your natural leadership style is the key to sustainable success. 

Whether you’re a Visionizer, Strategizer, or Mobilizer, this conversation will help you unlock new levels of performance and fulfillment in your business.

What You’ll Learn in This Episode:
✔️ Why so many leaders struggle with visibility and how to step into your power
✔️ The three core leadership energies: Visionizer, Strategizer, and Mobilizer
✔️ How the entrepreneurial world overemphasizes visionaries – and why that’s a problem
✔️ Why energy, not just time management, is the key to productivity
✔️ How knowing your leadership type helps you scale your business more effectively
✔️ The hidden cost of trying to lead like someone else
 

Timestamps:
[3:15] The hidden struggle behind being seen as a leader
[7:30] Understanding leadership energy: It’s more than just productivity
[12:45] The nine leadership types and how they impact success
[18:10] Why we put visionaries on a pedestal – and the danger in doing so
[23:20] The missing link between vision and execution: Strategy
[28:00] Martha Stewart, Steve Jobs, and other examples of leadership energy in action
[33:50] How to use your leadership energy to scale a business, not just run one
[38:45] Where to get the book and take Jen’s leadership assessment

Resources

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Jan 30, 2025

Making sales and maintaining business growth all comes down to one thing: effectively communicating with your audience. 

In this episode of The Kelly Roach Show, we welcome Lou Diamond, an expert in communication and connection, to discuss the transformative Speakeasy Method. Lou shares how mastering the way we engage in conversations can revolutionize sales, leadership, and business success. 

We dive into the six core principles of the method, uncovering how curiosity, active listening, and authenticity drive real, lasting connections. Whether you're leading a team, selling a product, or growing your business, this conversation will give you the tools to make every interaction count.

If you’ve ever struggled with making a lasting impact in conversations, this episode will provide practical strategies to change that.

What You’ll Learn in This Episode:

  • Why every meaningful connection starts with a great conversation

  • The biggest mistake sales teams make—and how to fix it

  • How curiosity and asking better questions can 10x your influence

  • Why your energy level impacts your success in sales and leadership

  • How to unleash your unique strengths to connect and convert more effectively

  • The role of storytelling in building trust and influence

  • Practical exercises to improve your conversational skills today

Timestamps: 


1:50 – Why every connection begins with a good conversation
3:46 – The #1 mistake sales teams make—and how to correct it
5:42 – The power of curiosity: asking vs. telling
8:26 – The "Be Super" principle: why energy and enthusiasm matter
10:29 – How to reset your energy between meetings to stay engaged
10:45 – Why leaders must apply these principles to their teams, not just their customers
13:15 – Storytelling as a tool for connection and influence
15:30 – How to instantly improve your conversations with one simple shift

Resources:

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Jan 27, 2025

Having inconsistent sales in your business is EXHAUSTING. 

It puts you on a fast track to burnout and creates a very turbulent environment for your team to learn and grow. 

In this episode, we uncover the 4 essential steps to transform your business into a daily sales machine for rapid business growth. Learn how to optimize your sales leadership to shift from unpredictable sales bursts to a streamlined, predictable, and sustainable approach to generating revenue every single day.

Timestamps:

  • [1:25] Transitioning from sporadic sales bursts to consistent daily revenue.

  • [3:41] Step 1: The importance of decision-making.

  • [5:04] Step 2: How execution drives results and the Miracle Hour strategy.

  • [7:33] Step 3: The role of organized planning in daily sales success.

  • [9:44] Step 4: Creating a system for speed to lead and sustained engagement.

  • [13:19] Daily sales as the key to exponential growth.

Resources Mentioned:

Profit Push Workshop: https://go.virtualbusinessschool.com/profitpush?am_id=kelly9588 

Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Jan 23, 2025

Wouldn't it be nice to have a resource that tells you exactly how to structure your marketing system to grow your brand and multiply your revenue. 

This episode with Veronica Romney -- and her NEW book Identity Marketing -- are exactly what you need to start your 2025 marketing efforts right. 

We're diving deep into the buyer's psychology of today's world, while hitting on key points of Identity Marketing that will teach you:


-- How to ditch pitch-slapping, outcome-based marketing for good

-- The magnetic power of inviting your customers to become who they want to be

-- The difference between identity marketing and brand identity… and why you have to get identity marketing right first

-- How to get major visibility and attract buyers without spending a fortune on marketing gimmicks or unethical strategies

-- A 4-step Identity Code framework that guides you through applying the principles of identity marketing to your brand and business

Send this episode to your leadership and marketing teams and let's ramp up your marketing momentum for massive sales and business growth!

Resources:

Buy your copy of Identity Marketing: https://identitymarketingbook.com/order-now

Connect with Veronica Romney: https://www.veronicaromney.com/ 

Live Launch Reset Workshop Replay Videos: https://workshops.thebusinessadvisory.com/replay 

Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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