Over the past few years, the business space has made a few shifts. Everyone has moved online or has moved into some type of online platform. Our branding, image, and photography have become CRUCIAL -- and is a key player in how our audience relates to us.
In this episode we are talking to photographer (and client!) Mike Lloyd. Mike shares that it’s about finding the right photographer for not only you but your brand. If you want your brand to be represented in a powerful way that breaks through the white noise of the online space, having great images is key. A great photographer can help you do so.
(4:02) “The photography is the visual representation of your business philosophy, your values, the message you are trying to get across so there needs to be a consistent theme. A lot of my work is very colorful, very epic, cinematic but if that’s not your brand then maybe i’m not the best photographer for you. So it needs to be on par with what you are doing.”--Mike Lloyd
(10:48) “I would first consider the difference between an expense and an investment. Expense is something you are going to spend that you will never see again. Investment is something you put money in that will come back to you and in theory you will end up with more money than you had before the investment. If you do this right, your new photography will be an investment because it represents your brand, and it captures the attention of your potential clients”--Mike Lloyd
(14:27) “There are so many things you can say with it (photography) to elicit different emotions from your clients. So can be very forward facing in the camera, making eye contact with the viewer and that is going to help initially gain interaction with them because you are making eye contact, makes them want to read what else you have going on”--Mike Lloyd
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