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The Kelly Roach Show

The Kelly Roach Show, formerly the Unstoppable Entrepreneur Show, exists to inspire and equip overworked entrepreneurs to step into the role of 7+ figure CEO, with cutting edge marketing strategy, timeless business principles, and the psychology behind scaling exponentially. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned multimillion-dollar business growth strategist. In each episode, Kelly shares the truth about what it takes to grow a multimillion-dollar company, the strategies that are working TODAY, and the business principles most of the entrepreneurial world tends to ignore. In addition to weekly solo episodes, where Kelly shares the up-to-date practices necessary to turn 6-figure years into 6-figure months, she’ll also be interviewing industry leaders, trailblazers and disruptors like Jay Abraham, Ali Brown, and Chalene Johnson to give listeners the inside scoop on what it takes to build an empire. Don’t miss an episode, subscribe today for everything you need to make 7-figure leaps in your business, year after year!
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Now displaying: Page 1
Jul 13, 2017

Lights, Camera, ACTION! We all would kill to have that exposure on national television. It would be life changing, right?! So we brought in an expert.

 

Meet Christina Nicholson, former TV and news reporter turned entrepreneur. She helps small business owners land features on national television. Television is great exposure, but if you don’t position yourself the right way things could get difficult to maintain. You always have to be thinking, how can I help their audience? What problem do I solve, or how can I help? If you insert yourself into the conversation, it makes pitching that much easier.

 

Cristina has been on both sides and knows what to look for when people start to pitch their service or product:

  • Know what your end goal is. Your reason to get on television should not just be for media expose, but for something bigger. Know what the audience wants and then cater to that need.
  • Think about what you are going to pitch. Getting free media is worth so much more than getting an advertisement, so think carefully about how you want to frame your message.
  • Sometimes it’s quality over quantity. When you personalize the message it can give you a leg up in your pitch. It shows them that your carefully crafted your message and didn’t send the same thing to 100 other people.

 

Christina’s best tip? When you are pitching a big media appearance, it helps to be yourself. Don’t change to fit someone else’s idea. Go in with no regrets and show them who YOU are as a business owner.

 

Mentioned in this episode:

Want to get Christina's e-book...for FREE? Head over to www.mediamevanandmore.com/unstoppable and get her e-book, Master Your Media Relations

 

Connect with Christina Nicholson:

http://www.mediamavenandmore.com

@ChristinaAllDay



For more business tips and strategies, follow along with Kelly:

Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/

 

Website: https://kellyroachcoaching.com

 

Instagrams:

UE Revolution: https://www.instagram.com/uerevolution/

UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/

Kelly Roach: https://www.instagram.com/kellyroachofficial 

 

Twitter: https://twitter.com/kellyroachlive

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