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The Kelly Roach Show

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!
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Now displaying: Page 1
Jun 14, 2017

Who is your perfect client? If you could have anyone in the world to buy your product who would it be? These are the questions we seem to always be asking when we start to sell a new product or program.

 

In this episode we are talking to Joseph Kashurba, who grew his freelance design business from high school into a digital agency with clients all over the world. He knows that when it comes to finding your clients, you need to make sure they are right for you. He knows that when it comes to finding your ideal clients, there are two main considerations: making sure you are clear on what you do and how you can help them, and qualifying them well to make sure they are in line with your mission.

 

Joseph shares two simple kinds of marketing strategies to get your ideal clients:

  • Time Leverage strategy, in which you spend a lot of time doing the marketing, but it costs less money. This could be sending messages on LinkedIn or simply reaching out to people in your area and getting on discovery calls with them.
  • Money Leverage strategy, in which you spend some money but it takes less time. This would be spending money on advertising to get your message across.Think of things like Google AdWords and Facebook ads.

 

We need to shift our mindset from selling our products, to finding out how can we fix our customer's’ problems. Changing this mindset will show the customer that you care about them and their needs and not just your own (no one likes to be just another dollar sign in someone’s course).

 

Don’t just give up on using the two strategies Joshua discussed in this episode - it is a slow process but in the end your clients will come to you (and keep coming to you in the future)!

 

 

Connect with Joseph Kashurba:

http://joekashurba.com

 

For more business tips and strategies, follow along with Kelly:

Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/

 

Website: https://kellyroachcoaching.com

 

Instagrams:

UE Revolution: https://www.instagram.com/uerevolution/

UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/

Kelly Roach: https://www.instagram.com/kellyroachofficial 

 

Twitter: https://twitter.com/kellyroachlive

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