The Kelly Roach Show

957. Shorten The Sales Cycle Outside Of Launch 0

Sep 28, 2023

Kelly reveals the key to boosting sales between product launches - and why many businesses excel during launches but struggle to maintain sales momentum afterward.

It's crucial not to let leads go cold and shares strategies to seamlessly transition from launch to post-launch conversations. Discover practical tips for engaging leads, such as personalized follow-ups, valuable resources, and consistent communication. Kelly emphasizes the power of frequency in staying top-of-mind with prospects and shares a personal success story to illustrate its effectiveness. Learn a three-step formula for success: activity, making offers, and extending consultation invitations. Don't miss this episode if you're eager to supercharge your sales strategy and maintain warm leads, ensuring consistent business growth.

Also in this episode:

Maintain Engagement After Launch: It's crucial not to let the leads go cold. Continue the conversation with your audience even after the launch is over.
Transition Smoothly: Transition from an in-launch conversation to an out-of-launch conversation seamlessly.
Nurture Leads: Recognize that not all leads will buy during the initial launch. Some may need multiple interactions before making a purchase decision.
Frequency Shortens the Sales Cycle: To shorten the sales cycle, increase the frequency of your communication and touchpoints with prospects.
Offer Value: Between launches, provide value to your leads through various means such as sending physical resources, handwritten notes, podcast episodes, or referrals. Personalize your approach based on their interests and needs.
Make Offers and Extend Invitations: In addition to maintaining engagement and offering value, it's essential to make offers and invite prospects to consultations.

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956. Quick Cash Injections: 3 Strategies To Boost Your Sales This Week 0

Sep 25, 2023

Kelly reveals three powerful strategies to rapidly increase your revenue and explore the untapped potential within your existing audience.

Learn how to make consistent offers to current and past customers, upgrading and upselling valuable products or services. Discover the world of VIP experiences, such as VIP days, mastermind dinners, and specialty masterclasses, to attract a diverse range of customers and fulfill unmet needs. Embrace the importance of creating offers with built-in scarcity and urgency to encourage immediate action. Start making daily offers and witness your business thrive without the need for complex campaigns.

Also in this episode:

Tap into Your Existing Audience: Remember that within your current audience, there are different types of people - VIPs, those who want to try before buying, and those in between. Recognize these unmet needs in your audience.
Leverage Upgrades and Add-Ons: Regularly make offers to your existing and past customers to maintain and deepen the relationship.
Create VIP Experiences: These can include mastermind dinners, VIP days, or small group VIP experiences. VIP offerings can cater to various segments of your market.
Offer Specialty Masterclasses: These can be valuable for both existing customers and prospects. Collect payments upfront and use it as a "try before you buy" opportunity.
Build Scarcity and Urgency: Limited slots, specific dates, and unavailability of recordings can create this urgency.
Track and Make Daily Offers: Consistent offers are essential to generating sales beyond launch events. Keep it simple, and don't overcomplicate with elaborate sales campaigns.

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955. Listening To Customers: It Is Crucial That You Ask Why They Didn’t Buy From You 0

Sep 21, 2023

Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education.

What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy.

Also in this episode:

Remain a Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader.
Don't Forget the Fundamentals: Continuously focus on the basics that made you successful in the first place.
Listen to Your Audience: When your audience provides feedback or signals that they want something different, pay attention.
Adapt to Audience Needs: If you discover that your audience has different needs than you initially assumed, be willing to pivot and adapt your products or services to meet those needs.
Improve Your Positioning: Sometimes, it's not about changing your offer but rather refining how you position it.
Leverage Feedback Conversations: Engaging in one-on-one conversations with potential customers who didn't buy can turn warm leads into satisfied customers.

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954. Turning Great Teams Into Dream Teams: How To Overcome Team Building Frustrations For Success 0

Sep 18, 2023

Kelly delves into the critical conversation about great teams and creating your dream team as an entrepreneur. Discover how to achieve true freedom by building an autonomous, high-performing team capable of handling sales, marketing, and service, allowing you to be the visionary leader.

Kelly addresses common challenges entrepreneurs face when building teams, such as the "boomerang effect" and unrealistic expectations. She highlights the need for a shift in perspective as businesses grow, and CEOs must ensure their team's focus remains clear and consistent. Learn how to simplify your team's focus, set achievable metrics, and create a supportive environment for growth. If you've ever felt like firing everyone, this episode offers practical strategies to navigate these challenges on your journey to entrepreneurial success. Subscribe and review to access valuable insights for building your dream team.

Also in this episode:

The Importance of a Winning Team: To achieve true freedom as an entrepreneur, you must build a winning autonomous dream team capable of handling sales, marketing, and operations, allowing you to focus on your role as a visionary leader.
Challenges in Team Building: Building a team can be frustrating and expensive, often leading to the "boomerang effect" where hiring decisions don't yield the expected results.
Assess Your Team and Environment: In times of hyper-growth, some individuals may not thrive, and you need to identify who can adapt and grow with the business.
Take Responsibility for Team Performance: As a leader, you must take responsibility for creating an environment where your team can thrive.
Simplify and Clarify Focus: Streamline your expectations for each role in your company.
Invest in Team Growth: Support your team's growth by offering clear career progression paths, providing onboarding processes, and setting them up for success in their roles.

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953. Breaking Free From Stereotypes: Embracing Both Feminine Energy And Masculine Energy In Business 0

Sep 14, 2023

Kelly delves into the fascinating topic of why women sometimes struggle to fully embrace and showcase the hard work behind their success in addition to balancing the feminine energy with their masculine energy.

This episode is a reminder for women to own their ambition, trust their intuition, and find a harmonious balance between the energies that drive them toward both personal and professional success. Kelly passionately discusses the dynamics of feminine and masculine energies within us, how they play out in various aspects of life, and the importance of embracing both in our entrepreneurial journeys. She sheds light on the dangers of misrepresenting one's success and the consequences of buying into trends that undermine the value of structure and strategy in business. Kelly also highlights the significance of building a business that can operate independently, emphasizing that your personal brand is your most valuable asset.

Also in this episode:

Within each person, there are both masculine and feminine energies, and both have their place in different aspects of life and business.
Don't shy away from acknowledging the effort and strategy behind your success.
You may need to tap into strategic, masculine energy while also nurturing your feminine energy for personal life and relationships.
Systems, processes, and organization are crucial for sustainable success.
Your personal brand is more powerful and enduring than any business.
Choose those who have achieved what you aspire to achieve.

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952. How to increase profits and peace by wildly simplifying your business! 0

Sep 11, 2023

Today on the show Kelly is diving into how to simplify your business by:

Leveraging the Pareto Principle
Reducing mental load
Focusing on your own leadership capabilities

So you can create predictable profits and peace in your business and personal life.

Register for the "Scale with Simplicity" launch https://kellyroachcoaching.com/scale-with-simplicity-workshop-registration-podcast

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951. Live Launch Trends, Conversion Events and Using Your Intution 0

Sep 9, 2023

Episode Title: The Evolution of Conversion Events: Making Business Easier with Innovative Tools

In this episode Kelly and Krystal discuss:

The evolution of The Live Launch, and how it changed the online world dynamics
How simplicity is STILL the key to rapid business growth
Tools and strategies that have emerged in the market, aiding in optimizing the live launch process.
Balancing intuition and data-driven decisions in entrepreneurship.
A free masterclass to help you scale your business with simplicty

Resources:

Register for the "Scale with Simplicity" launch https://kellyroachcoaching.com/scale-with-simplicity-workshop-registration-podcast

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950. Your Kairos Moment: Elevate Your Leadership with Kelly Roach 0

Sep 7, 2023

Over the past month and a half, Kelly has been exploring the concept of stepping into your Kairos moment – that precise time when you're called to elevate, and embrace the visionary leadership you're destined to put into the world.

In this episode, Kelly unveils the profound insights and invaluable mentorship she provides through Kairos. From her 12 years of experience in the business coaching space, she's learned that success in entrepreneurship is a mental game. It's about mastering self-leadership, mental resilience, and embracing challenges to truly step into your greatness. Don't miss this episode if you're ready to take your leadership and entrepreneurship journey to the next level. Whether you're just starting or looking to scale your business, Kairos could be the game-changer you've been waiting for.

Also in this episode:

Kairos is a year-long mentorship program designed to help you unlock your potential and become a visionary leader. It's the first step on your journey to building an empire.
Without mental resilience, even the best strategies won't yield the desired results.
Kairos participants meet every Thursday at 11 am Eastern for live sessions that cover meditation, goal-setting, vision casting, and mentorship from Kelly herself.
Focus on your inner growth, healing, manifestation, leadership, and more, ensuring you're not just successful but also fulfilled.
Master influence and become a force field that attracts opportunities and people to help you achieve your dreams.
Tap into your true self, aligning your vision and strategy, and making your dreams a reality.

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949. The CEO Leadership Dilemma: Scaling Amidst Ideas, Feedback, and Micromanagement 0

Sep 5, 2023

Kelly continues with another episode in the Kairos leadership series, where we delve into the secrets of self-leadership, identity, beliefs, and habits that create champions in the world of business. If you're a business leader with aspirations to scale your company by multiple millions, and you're eager to understand the mental game that drives this success, you're in the right place.

We're focusing on the mental game behind building championship leaders. Many business owners know what to do from a tactical standpoint, but it's the thinking, beliefs, mindset, and habits that truly differentiate exceptional organizations. Join us on this journey of self-leadership and business mastery. By understanding the mental game behind success and implementing these key takeaways, you'll be better equipped to lead your business to new heights.

Also in this episode:

Learn to discern when and how to present new ideas to avoid overwhelming your team.
Be selective about what you address in order to prevent overwhelming your team and maintain focus on essential tasks.
Encourage critical thinking, creativity, and independent problem-solving.
To achieve scale, duplicate and multiply outside of yourself.
Recognize that your beliefs, behaviors, actions, and habits are the keys to catalyzing your business's growth.
Upcoming Live Experience: Don't miss the upcoming live experience in September. It's a valuable opportunity to dive deeper into these strategies and take your leadership to the next level. Simply DM me the word "Kairos" on Instagram for an invitation.

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948. “Kill The Thermostat”: Shatter The Cycles That Have Been Preventing Your Business's Accelerated Growth 0

Aug 31, 2023

In this episode of The Kelly Roach Show, Kelly motivates you to take charge and overcome the patterns holding your business back from achieving accelerating growth.

It is not uncommon for businesses to encounter tedious and repetitive tasks, which can lead to a lack of motivation and passion for the work. Kelly offers helpful insights to business owners on how to overcome this challenge. Kelly suggests that one should break free from this cycle and rediscover one's passion for one's work. Drawing from her own experiences, Kelly emphasizes that challenges are temporary. She also stresses the importance of breaking free from self-imposed expectations and using creativity to shape one's reality. By implementing these strategies, businesses can break free from the monotony and reignite their passion for their work.

Also in this episode:

Having perspective is crucial at all times.
Set higher standards for yourself and encourage others to do the same.
Having a perspective is essential at all times.
If you repeat this cycle throughout the season without discarding it, you will revert to it repeatedly.

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947. Evolving Into Your New Era Of Leadership: Success As A Self-Led CEO 0

Aug 30, 2023

Kelly is ushering in a new era of achievement and leadership, and you're invited. Discover how to break free from your past limits and embrace a future where your highest success becomes the new baseline.

Kelly unveils her mission to see more entrepreneurs reach 7, 8, or even 9 figures, with a special focus on nurturing 8-figure success. She's launching an exclusive virtual live experience on September 6th, absolutely free for every listener. This event promises fresh perspectives, innovative strategies, and boundless inspiration to help you become a self-led, divinely-inspired empire builder. You'll master the mental game, supercharge your intuition, and learn to vet your inner circle strategically.

It's time to elevate your business and life. Message "new era" now and unlock your potential in this transformative live experience.

Also in this episode:

Embrace Your New Era: It's about evolving, growing, and preparing for a significant up-leveling.
Dedicated Support: Kelly is committed to helping you achieve the highest level of success in your life.
Self-Leadership: Be a visionary, empowered by your inner transformation.
Live Experience: This event promises to provide new perspectives, strategies, and inspiration to elevate your life and business.
Mental Game Matters: Success at this level requires a transformation from the inside out, focusing on self-leadership, self-trust, and self-awareness.
Reinvent and Up-Level: Reimagine what success means to you and setting a higher baseline for your achievements, all while building a trusted inner circle.

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946. The Kairos Leadership Series: Part Six | Crafting Your Business Reinvention Blueprint 0

Aug 28, 2023

Kelly continues part six of the Kairos leadership series. Throughout this six-part series, Kelly invites you to listen and engage with her by sending a direct message on Kelly's social media pages with the word "Kairos."

Kelly delves into the rollercoaster ride of recent years, where many have experienced transformative highs and lows. Success, loss, and change have left countless entrepreneurs feeling disconnected from their businesses. Her mission is to equip you with the tools needed to keep your business aligned with your calling. She emphasizes the need to find renewed excitement and purpose in your work. Kelly explores the art of business reinvention, sharing her experiences of strategic pivots that propelled her brand and business forward. Discover the difference between upleveling, reinvention, and pivoting, and why it's crucial to know which strategy your business needs.

Also in this episode:

Reflecting on growth and change
Some business owners may feel disconnected from their businesses. They experience stress, anxiety, and frustration, leading to a sense of unease.
To sustain and grow a successful brand or business, periodic reinvention is essential.
Reinvention can take various forms, such as internal changes to pricing or business models and external changes like rebranding, marketing, or content strategies.
Empower entrepreneurs to make strategic decisions based on their unique situations.
The Business Reinvention Blueprint

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945. The Kairos Leadership Series: Part Five | Why Most Entrepreneurs Never Make Multiple Figures 0

Aug 24, 2023

On this episode of The Kelly Roach Show, Kelly continues part five of the Kairos leadership series. Throughout this six-part series, Kelly invites you to listen and engage with her by sending a direct message on Kelly's social media pages with the word "Kairos."

Kelly explores why many entrepreneurs struggle to reach the seven- or eight-figure mark and how to address this issue. Amidst discussing the pursuit of multi-figure success, Kelly challenges the notion that it's merely about tactical strategies, highlighting that enduring principles often drive profound success. The key barrier to surpassing multi-figure achievements lies in mental fortitude. Entrepreneurs must navigate unexpected challenges like reputation threats, takedowns, litigation, and betrayal in the complex online landscape. This reality underscores the need for inner strength alongside strategic acumen.

Also in this episode:

Nobody prepares you for scaling from seven to eight figures
The people closest to you may pose the biggest threat.
Having a supportive community is essential for success on your journey.
Reputation blackmail is a real problem in online communities.
Tips for developing self-leadership and avoiding giving up.
Hire a lawyer for legal matters. You can recover and come out stronger.

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944. The Kairos Leadership Series: Part Four | Mastering Peaks And Valleys 0

Aug 21, 2023

On this episode of The Kelly Roach Show, Kelly continues part four of the Kairos leadership series. Throughout this six-part series, Kelly invites you to listen and engage with her by sending a direct message on Kelly's social media pages with the word "Kairos."

Discover how peak performance and leadership intertwine in your journey to create an empire. Uncover the psychology behind embracing both highs and lows and learn why recalibration after success is crucial. This episode offers insights into sustaining success, managing setbacks, and unleashing the power of faith. Explore the difference between hard work and doing what's necessary, and embrace the wisdom of sustainable achievement. Don't miss out on this transformative conversation that will empower you to navigate the peaks and valleys of entrepreneurship.

Also in this episode:

High achievers tend to forget the effort and failures that led to success, assuming perpetual achievement.
Peaks require recalibration; understand the transition from success to maintaining new levels of performance.
Learn how recalibration can lead to temporary setbacks and how to persevere through such phases.
Embrace faith and perspective during lows to avoid setting lower goals and ensure sustainable growth.
The difference between hard work and necessary work
Integrate faith into your leadership, welcoming help and mastering the art of sustaining success across seasons.

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943. The Kairos Leadership Series: Part Three | Navigating Your Next Evolution In Business 0

Aug 17, 2023

On this episode of The Kelly Roach Show, Kelly continues part three of the Kairos leadership series. Throughout this six-part series, Kelly invites you to listen and engage with her by sending a direct message on her social media pages with the word "Kairos."

Recognizing the individuality of each journey, Kelly presents various thought processes to helpyou align more deeply with your work and commit to your business. By revisiting essential questions about your priorities, goals, and true calling, you can shape your next steps and explore business models that complement your strengths and aspirations. Kelly underscores the significance of considering your unique priorities, goals, and lifestyle to foster a deeper alignment in your work. The debate between lifestyle businesses and scaling is explored, and Kelly provides real-world examples of business model pivots that can guide you into your next evolution. Kelly also emphasizes the significance of heeding your calling and striving towards a greater purpose. This will enable you to create a lasting legacy of impact and importance.

Also in this episode:

Why do most people abandon the scale train?
Running a lifestyle business is similar to gigging - it requires active involvement and effort.
Trust your instincts in online marketing. Only you know what's best for your business.
Three questions to ask yourself to determine what is most important to you.

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The Kairos Leadership Series: Bonus Episode | Navigating Control vs. Power To Propel Your Business From Two To Ten Million 0

Aug 16, 2023

BONUS episode about relinquishing control rather than abdicating power when scaling a business.

Amidst the ever-evolving landscape, Kelly stresses the importance of adhering to core fundamentals. Drawing from personal experience, Kelly guides entrepreneurs on a transformative journey from hands-on leadership to becoming an empowering catalyst. Kelly unveils the secret to maintaining control while balancing the scales between delegation and oversight while fostering capable ownership. Kelly underscores that personal and professional growth isn't just optional but essential for cultivating self-led teams that drive exponential success.

Also in this episode:

Giving autonomy vs. abdicating power
Finding the right balance of control and autonomy is key to high-performance businesses.
You can grow to extraordinary levels with entry-level people if they are managed and led correctly, but when you have more than five people on the team, you need to bring in more entry and mid-level staff to get peak performance.
How to get the most out of your team?

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942. The Kairos Leadership Series: Part Two | Nurturing Your Mental, Physical, Spiritual, And Emotional Health 0

Aug 14, 2023

On this episode of The Kelly Roach Show, Kelly is continuing part two of a six-part series on Kairos leadership. Throughout this six-part series, Kelly invites you to listen and engage with her by sending a direct message on Kelly's social media pages with the word "Kairos."

In Kelly's exploration of Kairos leadership, Kelly emphasizes several fundamental aspects, such as proactive business management, a comprehensive approach to life design, creating wealth based on values, and maintaining wellness across all areas of life - mental, physical, spiritual, and emotional. The term 'Kairos' has its roots in biblical and Greek traditions, symbolizing a time of opportunity and connection with God and a period of qualitative change and new beginnings. It's a marketing slogan and a genuine call to action for aspiring leaders to build meaningful businesses, prioritize family, glorify God, and positively impact the world.

Also in this episode:

Consider the CEO role for your leadership growth.
Lifestyle vs. high ticket business.
Why every business needs an exit strategy.
Pivoting from core sales to a subscription model.

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941. The Kairos Leadership Series: Part One | Curating Your Dream Life And Aligning Your Inner Calling 0

Aug 10, 2023

On this episode of the Kelly Roach Show, Kelly is kicking off part one of a six-part series on Kairos leadership. Throughout this series, Kelly invites you to listen and engage with her by sending a direct message on her social media pages with the word "Kairos."

Kelly shares her personal journey and how this concept has been growing inside her, driving her to present it in its raw form to her audience. In this new era of leadership, Kelly recognizes that many million and multimillion-dollar business leaders are feeling disconnected from their businesses. They're yearning for something deeper and more meaningful, both in their personal lives and in how they lead their companies. The world is experiencing a similar yearning - seeking leaders who prioritize faith, family, values, and community.

Also in this episode:

Many modern business leaders feel disconnected from their duties.
Moving from business strategy to the inner work.
Leaders that feel trapped by success.
How to become a leader of radical responsibility.

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940. Embracing Personal Rebirth And How You Can Reinvent Yourself In Business | feat. Ali Brown 0

Aug 9, 2023

On this episode of The Kelly Roach Show, Kelly is joined by Ali Brown, who returns to the show for an insightful discussion on personal rebirth and how to reinvent yourself.

Kelly and Ali share candid perspectives on the pressures of staying relevant in the online space and the need for stepping back and gaining perspective. They explore the value of embracing change, making deliberate shifts, and the courage required to pursue new directions. Ali Brown's experience as a leader in the online space and her journey of reinvention provide valuable lessons for women entrepreneurs navigating their own transformations.

Also in this episode:

Acknowledge feelings of resentment and dissatisfaction as potential indicators for change.
Take time for personal reflection and visioning to determine your next steps.
Understand the importance of foresight and long-term planning in building a sustainable business.
Embrace change and reinvention as natural and necessary aspects of growth.
Give yourself permission to explore new directions and make shifts without guilt.
Seek out diverse perspectives and engage in communities that cater to your current stage of business.

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939. How To Put God First And Foremost As The Centerpiece Of Your Business 0

Aug 7, 2023

In this episode of The Kelly Roach Show, Kelly Roach delves deep into the profound and often overlooked topic of how to put God first at the forefront of your business.

Kelly recounts the turmoil she faced when sued by a media giant, leading her to lose her business identity and face immense hardship. Struggling with fear and anxiety, she realized that no amount of work could solve her situation. As such, this lead her to turn to God for guidance and strength. Embracing her faith as a centerpiece, Kelly now aims to lead others back to God while achieving success in their businesses and prioritizing faith and family.

Also in this episode:

The realization of her ultimate purpose.
The power of prayer and faith.
How to ask for help.
Discovering that Kelly's true calling is to be a leader who helps people prioritize faith, family, and meaningful work.

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938. Effective Strategies For Lead Generation To Boost Your Business | feat. Krystel Borg 0

Aug 4, 2023

On this episode of The Kelly Roach Show, Kelly chats with Krystel Borg, the president of the Business Advisory, about strategies for lead generation.

Krystel stresses that with strict privacy laws, paid ads alone are not reliable for lead generation. Instead, they recommend focusing on organic lead generation through content marketing and search engine optimization (SEO). Kelly also announces a forthcoming masterclass that will delve into these tactics and provide actionable insights for entrepreneurs at every stage of their business.

Also in this episode:

The importance of segmentation and optimization in lead generation.
SEO is the new chief in town.
Affiliate marketing has helped many clients make millions by promoting launches or selling programs for others.
There are immediate actions that can generate a quick return on investment and tasks that require close attention and effort to yield positive results.

7-Figure Lead Gen Secrets Registration:

Kellyroachcoaching.com

Stay Connected with Krystel:

Facebook | LinkedIn | Instagram

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937. Six Strategies For Creating A High-Performing Environment To Maximize Your Business And Employee Success 0

Aug 3, 2023

In this episode of The Kelly Roach Show, Kelly highlights six essential elements for employee success in a high-performing environment.

Starting new employees off strong with proper onboarding and dedicated training, coaching, and leadership is crucial in creating a positive impression of your organization. The three pillars of high performance - Training, Coaching, and Teaching - are essential in unlocking your team's potential. Mentorship builds loyalty and trust, and structure and accountability create an environment of growth and excellence. By following these steps, you can empower your team to achieve greatness. Remember that your growth as a leader is just as important in inspiring and supporting your team's development.

Also in this episode:

Most hiring managers do not properly prepare for someone starting in their organization.
Mentorship is one of the top three most important influences in someone's life.
The importance of personal growth and personal development.
The importance of creating an environment that yields high performance

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936. How To Maximize Your Profits By Attracting Ideal Customers And Dream Clients To Your Business 0

Jul 31, 2023

In this episode of The Kelly Roach Show, Kelly shares the crucial process of attracting and locating the ideal customers for your business.

It's important to focus on clients who have similar business values and goals as you, according to Kelly. While it may be challenging, turning away clients who do not meet this standard is crucial to make room for the right ones. Kelly offers helpful tips on identifying these customers and creating content that connects with them. Additionally, Kelly shares the secrets to establishing a referral plan that draws in similar clients and supports long-term business success. By implementing these practical strategies, you can attract new clients and achieve growth, making your entrepreneurial journey more satisfying and fulfilling.

Also in this episode:

Creating a profile of successful clients
How to increase customer and team retention.
Achieving success in niche marketing requires a great deal of effort.
The three separate layers that make up the idea of differentiation.

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935. Operating In Transaction Mode vs. Your Calling: Attaining Category Leadership And The Ultimate Competitive Edge 0

Jul 27, 2023

In this episode of The Kelly Roach Show, Kelly examines a crucial factor for success: the distinction between operating in transaction mode and fulfilling your calling to achieve the ultimate competitive edge for category leadership in your industry.

From personal experiences as a Fortune 500 leader, Kelly shares invaluable strategies to navigate obstacles, avoid common pitfalls, and maintain long-term success. Discover why those who operate with a sense of purpose and passion from within consistently outperform their extrinsically motivated counterparts. Highlighting the importance of a growth mindset and leadership development during challenging times, our host shares how to navigate obstacles, avoid common pitfalls and maintain success in the long term.

Also in this episode:

Current trends in Fortune 500 companies.
Why individuals motivated by external factors may struggle when faced with difficult tasks.
A growth mindset, strong leadership skills, and dedication to personal development are key to success.
Achieve category leadership by delving into your soul and focusing on purposeful work.

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934. Kelly and Danielle On The Power Of Content Funnels And Person-to-Person Marketing Strategies 0

Jul 24, 2023

In this episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International about the power of content funnels and person-to-person marketing strategies.

Kelly and Danielle discussed the challenges that coaching companies and emerging businesses face when they don't have a clear marketing strategy. To achieve marketing success, it's crucial to keep things simple and focused while aligning your marketing efforts with your company's goals and resources. The duo offers helpful advice on how to grow your email lists and reach a wider audience through tactics like outbound engagement, podcast guesting, Pinterest, and ads. They also stress the importance of building human connections and avoiding excessive automation in marketing processes. Kelly and Danielle suggest prioritizing quality over quantity in your Instagram chat funnel strategy, as a dedication to your craft will attract the right buyers and ultimately lead to success in the ever-changing marketing landscape.

Also in this episode:

The disconnect between marketing and sales
How to drive traffic to your newsletter
Why simple messaging is better than complex messaging
How to attract the perfect dream buyer
The power of direct selling on social media

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This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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