Business growth in a 2025 economy requires agility, innovation, and reinvention.
And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face.
Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience.
Kelly shares insights from her Business Reinvention Playbook, a 38-page guide that breaks down the art and science of radical reinvention.
Learn how to evolve your brand strategically, bring your audience along for the journey, and ensure your next chapter is even stronger than the last.
Key Takeaways:
Why Reinvention is Inevitable – The business landscape is shifting faster than ever, and reinvention is no longer a 2-5 year cycle—it’s happening every 6-12 months.
The #1 Mistake That Breaks Trust – Why sudden, overnight pivots confuse and alienate your audience—and how to communicate change effectively.
The Strategic Approach to Reinvention – How to transition smoothly by creating a through-line between your past expertise and your new direction.
The Power of Alignment – Why reinvention must be based on your long-term vision, not short-term opportunity, to create lasting success.
Communicating Change to Your Team & Clients – The four key areas (team, business model, offers, and clients) that require strong communication to prevent friction and frustration.
Why Your Past Experience Matters – How everything you've done before, from past jobs to previous business models, equips you for your next season.
God’s Role in Your Reinvention – How to seek discernment and align your reinvention with your ultimate purpose.
Timestamps:
0:29 – The importance of evolving your brand without losing credibility
1:37 – The Business Reinvention Playbook and why it’s needed now more than ever
4:36 – The biggest mistake that destroys trust during a brand pivot
7:17 – How to connect your past to your future so your audience follows your journey
9:47 – Why communication is the cornerstone of a smooth reinvention
12:46 – The importance of aligning reinvention with long-term goals, not just quick wins
15:11 – How visionary leaders navigate reinvention with flexibility and focus
16:51 – The spiritual perspective: trusting God’s guidance in your reinvention journey
Resources:
Download the Business Reinvention Bundle: https://thekellyroach.com/bundle
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family.
In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses.
Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship.
If you're ready to transform your expertise into a profitable business, this episode is packed with insights you can’t afford to miss.
Key Takeaways:
✅ The Power of Choice in Business Models – Why you don’t have to limit your revenue potential, even if you’re stepping away from traditional roles.
✅ The 10X Mapping Process – How to plan your next 5–10 years in business and break it down into actionable steps.
✅ Quarterly Strategic Planning – Why planning too far ahead can backfire and how to effectively map out your business growth in 90-day sprints.
✅ Leading with Empathy – The leadership lessons Dr. Erica brought from education that help her build high-performing teams in business.
✅ The Four Priorities of a CEO – Why balancing people, product, process, and profit is key to sustainable success.
✅ The Million-Dollar Mindset – How thinking like a millionaire before you hit 7-figures sets the foundation for success.
✅ B-School for Educators – How Dr. Erica helps educators turn their expertise into profitable businesses, starting with the skills they already have.
Timestamps:
[03:45] Transitioning from principal to business owner
[07:30] The 10X mapping framework for scaling a business
[12:15] Breaking down strategic planning: 1-year, 3-year, and 5-year visions
[18:50] Why leading with empathy is a non-negotiable in business
[23:20] The 4 pillars of business success: People, product, process, profit
[27:10] The psychology of a millionaire & how to cultivate it
[30:45] B-School for Educators: Turning teaching skills into a 7-figure business
[35:00] How to sign up for Dr. Erica’s free 5-day workshop
Resources & Links:
Join Dr. Erica’s 5-Day 7-Figure Business School – www.7figuredbusinessschool.com (Completely Free!)
Connect with Dr. Erica Jordan-Thomas: https://www.instagram.com/e_jordanthomas/
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
Today, I’m sharing a deeply personal story of one of the most heartbreaking moments in my career – one that left me questioning everything.
But through the grief and uncertainty, God showed up in an undeniable way, revealing a greater plan I never could have orchestrated on my own.
This episode is all about the power of trusting God’s redirection, even when it feels painful or confusing.
If you've ever felt lost, stuck, or resistant to change, this episode will help you reframe those moments as divine interventions guiding you toward something even better.
Key Takeaways:
How to recognize when God is redirecting your path – even through disappointment
The danger of waiting too long to make the moves you know you need to make
Why fear and overwhelm often hold us back from stepping into God’s plan
The importance of creating space for God to work in your life and business
How perseverance through painful transitions leads to extraordinary growth
Timestamps:
[0:43] One of the most heartbreaking experiences of my career
[1:49] Wrestling with doubt and asking God for clarity
[2:49] A divine intervention: the unexpected email that changed everything
[3:40] The bigger mission God is calling me toward
[5:24] The cost of waiting – why delay keeps us from our purpose
[7:21] How God nudges us before making radical shifts
[8:10] Fear vs. faith: what’s really holding you back?
[9:42] The most powerful prayer you can pray for alignment
[11:24] The moment most people quit – and why you shouldn't
[13:29] Creating space to see God’s opportunities
[14:24] Walking by faith, not sight – trusting the unseen plan
Resources:
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis?
Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today.
Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet powerful method for discovering, refining, and delivering compelling stories that drive engagement and sales.
If you’re looking to build trust with your audience online and multiply your sales – this episode is for you!
Key Takeaways:
The hidden power of storytelling in leadership and business—and why most people overlook it.
How to use personal storytelling to make your brand unforgettable.
Why stories influence buying decisions more than product features.
A real-world example of how a scientist used storytelling to generate more leads than his entire team combined.
Why AI-generated content is making authentic storytelling more valuable than ever.
How to become a better storyteller—even if you don’t think you have any good stories to tell.
Timestamps:
[07:30] Why storytelling is more persuasive than data
[12:45] The 5-minute daily habit that will improve your storytelling skills
[17:30] A biotech scientist’s storytelling success story
[22:00] Why storytelling is becoming a competitive advantage in the AI era
[25:00] Where to learn more from Matthew
Resources & Links:
Get Matthew’s books: Storyworthy and Storyell https://matthewdicks.com/Books/storyworthy/
Join Matthew’s free storytelling academy: https://www.storyworthymd.com/
Follow Matthew on Instagram: https://www.instagram.com/matthewdicks/?hl=en
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer?
That’s exactly what a trust-building offer can do for your business.
In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow-moving market.
Unlike traditional low-ticket offers that often attract disengaged buyers, a trust-building offer creates extreme trust and nurtures long-term customer relationships.
This approach not only boosts daily sales but also accelerates high-ticket conversions by keeping people engaged in your ecosystem.
Key Takeaways:
What a Trust-Building Offer Is – And how it differs from a traditional low-ticket offer.
The Key to Customer Retention & Lifetime Value – How to create an offer that serves as both an entry point and an ongoing engagement tool.
Why Most Low-Ticket Strategies Fail – The biggest mistake entrepreneurs make and how to avoid it.
How to Use a Trust-Building Offer for Daily Sales & Stronger Launches – The secret to turning one-time buyers into lifetime customers.
Practical Steps to Implement This Strategy in Your Business – The exact steps you can take today to create and sell your trust-building offer.
Timestamps:
[03:45] The problem with traditional low-ticket offers (and how to fix it)
[08:10] What makes a trust-building offer different?
[12:30] How a trust-building offer fits into your business ecosystem
[18:20] The power of a paid audience and internal launches
[22:45] Why this strategy leads to faster high-ticket sales
[26:10] The best formats for trust-building offers
[30:40] How to start implementing this in your business today
Resources & Links:
Join the Virtual Business School – Get access to the exact strategy and templates to create your trust-building offe for only $539/year (normally $639) or $49/month (normally $59): https://go.virtualbusinessschool.com/joinvbs?am_id=kelly6120
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family.
In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment.
Lynn shares the core principles of successful investing, how to analyze stocks with confidence, and why having a values-based investment strategy is key to long-term financial success.
We dive into how to navigate market volatility, the importance of cash flow in investment decisions, and how interest rates impact your portfolio.
Plus, Lynn breaks down the exact charts and analysis she uses to determine when to buy, hold, or sell stocks.
This episode is packed with actionable insights to help you build long-term wealth, make informed financial decisions, and become an active participant in your financial future.
Key Takeaways:
Timestamps:
[02:15] Why smart investing is about quality investments at the right price
[06:42] The fundamentals of stock analysis: cash flow, earnings & long-term trends
[12:55] How chart analysis helps predict stock movement (Point & Figure Charts explained)
[19:30] Why market volatility is normal—and how to manage risk
[24:45] How interest rates shape the stock market and investment opportunities
[32:50] Why most investors make big mistakes—and how to avoid them
[38:10] How to work with Lynn: mentorship, financial clinics & investment education
Resources & Links:
Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
Register for the FREE 5-day workshop – The 4X Code:
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
One of the biggest questions I get is, "How did you build such an incredible team?"
The truth is, it didn’t happen by accident – it was built by design. If you want a team that can sell, market, and serve without you being involved in every detail, this episode is for you.
Today, I break down exactly what it takes to build an autonomous, self-led team that can help scale your business from $2M to $10M+ – and why most business owners struggle to get there. I also reveal the biggest hiring mistakes entrepreneurs make and the key mindset shift you need to make to build a team that truly drives business growth.
Key Takeaways:
Building an autonomous team is a deliberate process, not an accident.
The biggest gap holding businesses back from scaling to $10M is not having career-driven, money-motivated, business-minded employees.
CEOs must prioritize identifying, developing, and retaining top talent.
Your service delivery team has more impact on scaling than your sales team.
Hiring task-based tacticians instead of growth-oriented leaders will cap your company’s growth.
Sales teams need deep product knowledge and service experience to become truly autonomous.
If your team lacks motivation to grow, your business will stagnate.
The best employees should view your business as the vehicle to achieve their personal and financial goals.
Timestamps:
1:04 – My business model and focus on autonomous teams
2:03 – The new edition of Bigger Than You and why you need it
3:12 – The key to building an autonomous team: invest in people
4:42 – The role of talent and tenure in business success
5:32 – Why service delivery has a bigger impact than sales on scaling
6:42 – The shift from task-based hiring to career-driven hiring
7:56 – The market shift that’s making sales harder
9:08 – Why most business owners struggle to get sales teams autonomous
10:38 – What to look for in team DNA, mindset, and hiring strategy
12:01 – Why ambitious, career-driven employees are the key to growth
13:12 – The difference between an autonomous team and a stagnant one
Resources & Links:
Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
Register for the FREE 5-day workshop – The 4X Code: https://workshops.thebusinessadvisory.com/4xcode?utm_source=kelly&utm_medium=podcast&utm_campaign=4xcode
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What if you could step away from your business for 4 weeks and return to find it thriving?
In this episode, Kelly interviews Dr. Sabrina Starling, a psychologist-turned-business-coach, on how to create a company that operates and grows without you.
They dive into the mindset shifts, strategic hiring practices, and leadership frameworks necessary to step out of daily operations while ensuring sustainable success. Dr. Sabrina shares insights on focusing on high-value activities, retaining top talent, and fostering a culture of ownership within your team.
If you want to learn how to build a business that supports your lifestyle, rather than consuming it… this episode is for you!
Key Takeaways:
The mindset shift from operator to strategic leader
How to identify and prioritize $10,000/hour activities
The power of visioning and communicating a clear direction to your team
The importance of hiring and retaining A-players for sustainable growth
Delegation strategies that empower your team to take ownership
How to create career advancement opportunities that boost retention
Timestamps:
1:32 - Dr. Sabrina’s journey from burnout to building a thriving business
3:20 - Why most entrepreneurs struggle with delegation and how to overcome it
5:09 - The hidden cost of spending time on low-value tasks
6:26 - How shifting to $10,000/hour activities transforms your business
7:32 - The role of vision in scaling and how to communicate it effectively
8:59 - Identifying your business’s sweet spot and attracting high-value clients
10:23 - Kelly’s approach to aligning her team through vision casting meetings
11:33 - Why A-players are the key to profitability and how to retain them
12:53 - How career growth opportunities improve retention and performance
13:08 - Teaching delegation and leadership skills to your team
Resources:
Dr. Sabrina’s TEDx Talk: https://www.youtube.com/watch?v=ya1n3RG_R34
The 4-Week Vacation Book: https://www.amazon.com/WEEK-VACATION-Entrepreneurs-Ultimate-Business/dp/B09K2BFW3X/ref=sr_1_1?keywords=4+week+vacation&qid=1638802643&sr=8-1
Dr. Sabrina’s Website: https://tapthepotential.com/speaking/
Connect with Dr. Sabrina: https://www.linkedin.com/in/drsabrina/
Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
Faith isn't just a personal belief – it’s a powerful leadership tool.
In this episode, I’m sharing 5 ways that prayer and deepening your faith life will strengthen your leadership, reduce stress, and give you the courage to grow your business with confidence.
From my own journey of integrating faith into my business to the tangible shifts I’ve experienced, you’ll walk away with actionable insights on how to lead with peace, strength, and purpose by keeping your faith FIRST.
Key Takeaways:
How dedicating time to faith each day brings unparalleled peace of mind
Why faith gives you the strength to navigate tough business decisions with confidence
How tapping into a higher purpose builds courage to take bold, necessary action
The connection between faith and calm, allowing you to lead with clarity and resilience
Staying mission-centric and making decisions that align with your ultimate purpose
Timestamps:
[1:15] My personal faith journey—from corporate leader to business owner
[2:07] Why I kept faith out of my brand until a few years ago
[3:01] How deepening my faith changed my leadership and decision-making
[4:51] The stress relief that comes from trusting God’s plan
[7:05] The first transformation: Finding peace in every situation
[9:06] Faith as a source of strength—how it equips you for challenges
[10:11] Why courage is a key leadership trait and how faith builds it
[11:31] How faith increases calm and enhances decision-making
[13:05] The importance of staying mission-centric in your business
[14:26Turning your business over to God is the best decision you can make
Resources Mentioned:
The Bible App (daily devotionals for business leaders): https://www.youversion.com/the-bible-app/
Kairos: My faith-based business growth program: https://thekellyroach.com/kairosreg
Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.