In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today.
This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.
In this episode, you'll learn:
The 3 trends you must understand before launching anything in 2025
Why 1:1 services are your fastest path to cash (even in a high-ticket market)
The five weekly calls-to-action that keep leads warm and converting
How to run monthly conversion events using a simplified Live Launch Method
The role of branding ads and daily content in building consistent visibility
Why the Miracle Hour framework is the foundation for sustainable growth
How to build your tech stack, grow a lean team, and scale without complexity
Timestamps:
03:45 – Key buying trends and mindset shifts in 2025
07:25 – Why one-to-one services are outperforming groups right now
11:10 – How to use branding ads + content to drive daily leads
15:45 – The 5 essential calls to action to rotate each week
18:20 – Monthly conversion events: mini live launches that move the needle
23:00 – Launching a trust-building offer to scale long-term
28:12 – How to use the “Hope, How-To, Conviction” content model
33:00 – Tech stack and team-building: what you really need to grow
38:55 – The 3 things Kelly did when starting her first business (and still would today)
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
In this client spotlight episode, Danielle, President of Kelly Roach International, sits down with Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, to unpack the powerful shifts that helped her 5X growth in just 3 months, and increase profit margins by 30%.
Elana shares the behind-the-scenes of restructuring her offer suite, moving from chaos to clarity, and finally feeling in control of her business.
If you’re a coach or service provider stuck in the feast-or-famine cycle or constantly reinventing the wheel, this conversation is a masterclass in strategic refinement and mindset expansion.
Why Elana transitioned from selling multiple offers to focusing on one
How the Live Launch Method™ helped her clarify her messaging, increase visibility, and convert high-ticket clients
The mindset shift that helped her stop second-guessing and start scaling
What changed in her business when she stopped selling from scarcity
How she's now supporting more clients—without sacrificing her quality of life or mission.
Resources:
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
This special bonus episode is a deep dive into the current state of online sales! Kelly sits down with Danielle Cevallos, president of Kelly Roach International, to share an unfiltered breakdown of what’s actually working right now to convert clients, drive urgency, and close high-quality buyers in today’s market.
Kelly and Danielle also interview Maria Fontana of the Salon Business School, who has been able to grow and scale her business exponentially since leveraging the strategies shared in today's episode.
Whether your sales are stagnant or you’re trying to troubleshoot declining launch results, this episode will help you shift from guessing to executing.
Sales cycles are longer, and require layered relationship building
Launches and live events won’t convert unless they’re properly warmed up.
Your audience is craving trust and proof, not pressure.
A sustainable sales system today includes visibility, credibility, and consistency.
Want to master daily sales for just $59/month, no contract?
Join our Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs
NOTE: Spots are FILLED for the live bonus, but you can still join the membership to get instant access to live trainings, sales templates and all of the resources you need to make daily sales in your business!
Have questions?
Email teamunstoppable@thebusinessadvisory.com
In this solo episode, Kelly opens up about the powerful, faith-driven principles and practical habits that helped her become a God-made multimillionaire. She breaks down tactical behaviors that compound over time to create true wealth without burnout, debt, or overwhelm.
From setting long-range goals to weekly net worth tracking, Kelly reveals the behind-the-scenes disciplines that drive sustained success.
You'll learn:
The #1 golden rule of building wealth (that most ignore)
The real cost of lifestyle creep, and how to avoid it
The difference between good and bad debt in business
How to expand your reach and your income
Why simplifying is the fastest path to multiplying
A weekly habit that radically shifts your financial trajectory
0:50: Why “God-made” wealth is different—and available to all
2:15: The #1 wealth habit: Living below your means
6:50: Adding value through skill + reach
9:45: What “market facing” really means (and why it matters)
12:30: Long-range goals vs. panic pivots
14:50: “Do less more times” to unlock the compound effect
17:05: Simplify to multiply: addition through subtraction
18:50: The hidden danger of burnout on your wealth-building journey
21:30: Track your net worth weekly (and why this changes everything)
24:40: The smart way to reinvent your business without starting over
Resources:
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What does it look like to go from trading time for money as a practitioner to becoming a confident, empowered CEO of a million-dollar brand?
In this powerful case study episode, Kelly sits down with Jessie Ginsburg, a speech-language pathologist turned CEO of the Inside Out Sensory Certificate Program, to unpack her incredible journey of scaling a mission-driven business without sacrificing her values.
Jessie shares how she went from being “the product” in her business to building scalable assets, empowering her team, and reaching over 1,600 professionals worldwide through her online programs.
You’ll hear the exact mindset, business model, and marketing shifts that helped her overcome self-doubt, navigate team leadership, and build a brand that’s now transforming pediatric therapy across the globe.
If you’re a service-based entrepreneur ready to step into true CEO leadership and grow without burnout, this episode is your blueprint.
You'll learn:
How Jessie transitioned from a local therapy practice to a global certification business
The hardest (and most important) mindset shift she made to grow
Why creating scalable offers is key to escaping the “time-for-money” trap
How hiring the right support helped her overcome team challenges
The role of faith, resilience, and simplicity in building a million-dollar brand
Why marketing and messaging clarity helped her 10x her impact
Timestamps:
1:45: Jessie’s early days as a speech therapist
7:02: Creating her first scalable offer (and what went wrong)
10:34: The “aha” moment that changed her leadership forever
22:45: Hiring, delegating, and building a team that believes in the mission
28:00: Why simplicity scales (and overthinking kills momentum)
33:12: The ripple effect of believing in your vision
Follow Jessie Ginsburg on Instagram: https://www.instagram.com/sensory.slp/
Jessie's Inside Out Sensory Certificate Program: https://www.sensoryslp.com
Join Kelly's Legacy Leaders Mastermind for 7+ Figure Business Owners: https://programs.thebusinessadvisory.com/legacy-leaders
Follow Kelly on Instagram: @kellyroachofficial
If you’ve been running your business for any length of time, you know it’s not if you’ll hit a plateau, it’s when.
Every business goes through seasons, some of rapid growth, others of stagnation, and even times of decline.
In this episode of The Kelly Roach Show, we’re walking through a proven process for reigniting growth in your business when you feel stuck.
Whether you’re aiming for multiple 7- or 8-figure revenue or simply want to get momentum back on your side, these five steps will help you cut the clutter, amplify what works, and focus on the fundamentals that fuel long-term, scalable success.
If you’re tired of spinning your wheels, overwhelmed by too many tasks, or wondering why your business isn’t growing despite all your effort – this episode is your roadmap back to clarity, focus, and results.
Timestamps:
0:30 – Why every business hits a plateau—and how to shift gears when growth stalls
1:10 – Step 1: Remove the emotion—why defending what you’re already doing keeps you stuck
2:24 – Step 2: The “All Cards on the Table” audit—evaluating every task, project, and initiative in your business
4:15 – Step 3: Ruthlessly cut what doesn’t serve—how to align your business around serving customers and getting new ones
6:59 – Step 4: Amplify what’s working—how to track your customer sources and scale your winning strategies
12:27 – Why pruning is the secret weapon of top-performing CEOs (and how to make it a monthly practice)
14:13 – Step 5: Make small adjustments to match the market—why tiny tweaks in messaging, pricing, and positioning create big growth
17:30 – The #1 growth lever you’re probably not using—getting visible and building personal connections in an AI-driven world
18:46 – How Virtual Business School is helping entrepreneurs 10–20x their ROI in days (and how to join)
Key Topics:
🔥 The #1 reason your business is stuck—and how to stop defending your current strategies
🔥 How to perform a business-wide “reset” by auditing your time, energy, and money
🔥 Why letting go of outdated tasks is the key to scaling faster with less
🔥 How to identify and 10X your top customer sources
🔥 Why small messaging tweaks can unlock massive growth
🔥 The overlooked superpower of personal connection in an AI-driven world
Resources:
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
In this very special episode of The Kelly Roach Show, we’re pulling back the curtain on an unforgettable day that sparked inspiration, connection, and legacy-building for generations to come.
Earlier this year, Kelly teamed up with Sandi Glandt to host the first-ever South Florida Live Podcasting Event – an experience that brought together powerhouse women, their children, and families for candid conversations on life, leadership, and living your legacy now.
This episode is packed with heart, humor, and practical wisdom as Kelly and Sandy are joined by their kids on stage, sharing real-life lessons on business, motherhood, time management, and the importance of exposing the next generation to the mindset of abundance and possibility.
If you’re a business owner, a parent, or simply someone who wants to create a meaningful impact with your life, this episode is for you.
Here’s what we cover in this episode:
How to merge family, business, and legacy seamlessly—without compromising what matters most
Breaking the old paradigm of legacy—why legacy isn’t what you leave behind, but what you live every day
The ripple effect of including your kids in your business journey—from attending events to learning about money, investing, and entrepreneurship
The real truth about “doing it all” as a mom, business owner, and leader—and why giving yourself grace (and flexibility) is the secret to longevity
Raising kids with an abundance mindset—the mantra Kelly and Sandy teach their kids: It’s never a no, it’s a “How are we going to make it happen?”
Practical time management and productivity tips for high-achieving moms—why some days are heavy on work, and others are all about family, and that’s okay
The importance of community and connection for women in business—and how the relationships you build today can change your life tomorrow
Why your imperfections matter more than your perfection—and how embracing authenticity will create stronger impact in the AI age
This episode will inspire you to:
✨ Reimagine your legacy as something you build now—not later.
✨ Invite your kids (or loved ones) into your business journey and plant seeds of possibility early.
✨ Release the pressure of perfection and focus on what matters most.
✨ Build a faith-filled, family-first empire that creates wealth, impact, and joy for generations to come.
Join Kelly’s next in-person event!
Grab your ticket for Momentum Live in Charlotte, NC on June 13th – your opportunity to up-level your marketing, branding, and business strategy in a room full of powerhouse entrepreneurs: https://advancesociety.org/juneevent
Don’t miss Called to Lead with Sandy Glandt on September 25th in South Florida – an event for faith-based women who want to build a family-first empire: https://www.sandiglandt.com/lead
Ready for a reset? Join us for The Escape & Uplevel Retreat in South Florida on November 8-9 – an intimate space to renew your energy and vision heading into the new year: https://thekellyroach.com/sales-page-page
Resources:
Follow Sandi Glandt on Instagram: https://www.instagram.com/sandiglandt/
Work with Sandi Glandt: https://www.sandraglandt.com/welcome
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
Ever feel like you’re spinning your wheels, spending hours on tasks that should be simple?
In this episode, Kelly reveals the surprising reason behind so much wasted time in growing a business – and it’s not what you think.
Drawing from a personal breakthrough in her health and fitness journey, Kelly uncovers how lack of confidence is often the real productivity killer. From overthinking posts to re-recording videos 15 times, she shares how hidden self-doubt leads to procrastination, lost opportunities, and frustration in your business.
If you’re ready to move faster, operate in your zone of genius, and finally create the freedom you’ve been craving, this episode will help you identify and eliminate the areas that are holding you back.
What You’ll Learn in This Episode:
The hidden time trap that’s killing your productivity
Why lack of confidence can cost you hours each week
How to identify your personal “productivity leaks”
The rep-based strategy to build confidence fast
Why waiting to feel ready is keeping you stuck
The difference between perfection and authenticity (and why the latter wins every time)
A powerful mindset shift for moving with speed and freedom in your business
Timestamps:
0:30 – The surprising inspiration behind this episode
1:36 – How losing 15 pounds saved Kelly hours each week
2:11 – The link between confidence and productivity
4:45 – Where are you losing time because of self-doubt?
6:52 – The simple solution: reps, reps, reps
9:45 – From 18 takes to one-take videos: Kelly’s story
11:14 – The secret to writing content that connects (without trying too hard)
12:32 – Why imperfection is your greatest advantage in an AI-driven world
13:44 – The self-work you can’t delegate
14:26 – Final challenge: identify the area that’s stealing your time and freedom
15:02 – Send Kelly a DM: what’s your time-suck and how will you fix it?
Resources:
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What does it really take to scale a mission-driven business to multi-seven figures – while homeschooling your kids and honoring your values?
In this special case study episode of The Kelly Roach Show, Kelly’s strategist Khairy Varre interviews Stella Odugu, founder of Intelle Coaching Solutions. Stella candidly shares how she grew from giving free career advice after work to leading a powerhouse executive coaching business serving hundreds of women leaders climbing the corporate ladder.
You’ll hear the behind-the-scenes of how Stella went from a $50K side hustle to one of the top clients in our Legacy Leaders Mastermind – and how she built a business model around her family, faith, and long-term vision.
If you’re feeling stuck at your current revenue level or trying to figure out how to scale sustainably, this conversation is full of gold.
What You’ll Learn in This Episode:
How Stella built a business that supports her lifestyle, not the other way around
The exact mindset and offer tweaks that helped her go from zero webinar conversions to 30+ successful live launches
Why timeless principles—not trendy tactics—were the foundation of her scale
The 4 R’s (renewals, referrals, reactivations, and retention) that became her secret growth engines
How to build a team you can trust—even when hiring feels overwhelming
Why your zone of genius must drive your business model (and how to protect it)
The power of CEO consulting to create custom, stage-of-life-specific strategy
Why “choose your hard” might be the best business advice you hear today
Timestamps:
2:30 – Stella’s full circle moment: from client to powerhouse leader
6:12 – How executive coaching found her (not the other way around)
10:45 – From $50K side hustle to multi-7-figure brand
13:20 – First shifts: pricing, offer creation, and live launching
17:55 – Launching during COVID: why leaning in changed everything
21:33 – The unexpected growth levers: renewals, referrals, and reactivations
25:04 – Hiring, leading, and training a team you can trust
30:42 – Why thought partnership was Stella’s ultimate growth catalyst
36:10 – Designing your business around your values and family
41:20 – Big surprise wins from working with the consulting team
46:00 – What to consider before booking your CEO consulting call
Resources:
Connect with Stella Odugu and Intelle Coaching Solutions: https://www.intelle.us/
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What if the strength you need to grow your business isn’t found in strategy, but in your spiritual life?
In this special episode, Kelly announces the launch of a brand-new series within The Kelly Roach Show: Keeping the Faith. These episodes will explore the powerful intersection of faith and entrepreneurship, offering practical encouragement and spiritual insight for leaders building empires with eternal impact.
Kelly opens up about her own journey from keeping faith private to boldly proclaiming it as the foundation of her success, and how God is calling her to lead others in doing the same.
If you’ve been looking for a deeper purpose in your leadership and a business rooted in values that last, this episode is for you.
What You’ll Learn in This Episode:
Why Kelly is bringing faith to the forefront of her brand
The painful season that revealed her true source of strength
What “Kairos” means—and how it applies to your business journey
Why more entrepreneurs are feeling anxious, disconnected, and spiritually depleted
The danger of separating your success from your spiritual health
Why business doesn’t fail from lack of sales—it fails from loss of hope
How Keeping the Faith will equip you with mental, emotional, and spiritual resilience
A new success paradigm for leaders who want 7- and 8-figure growth without losing their soul
Timestamps:
01:25 – The story behind Kairos and honoring God’s timing
02:20 – Why Kelly started integrating faith into her business
05:10 – The brand collapse that became a spiritual awakening
06:27 – When working harder wasn’t enough
08:09 – You will face challenges only God can solve
09:21 – How Keeping the Faith began
10:43 – What to expect in future episodes
11:12 – Bible-based wisdom for leadership and life
12:18 – Your business is your ministry in the marketplace
13:22 – A new entrepreneurial paradigm: faith + family + audacious goals
14:14 – An invitation for the faithful—and the curious
15:01 – Reintroducing faith into culture through entrepreneurship
15:52 – Get ready for the next Kairos workshop
Links & Resources:
Learn more about Kairos Mentorship: https://thekellyroach.com/kairosreg
Connect with Kelly on social for weekly Keeping the Faith livestreams: http://cal.ae/ddaghiw
Explore Kelly’s vision for faith-driven leadership at kellyroachcoaching.com
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What does it really take to scale a business from 7 to 8 figures – without sacrificing your family, faith, or sanity?
In today’s powerful case study, Kelly sits down with longtime Legacy Leaders client, John Briggs, founder of a tax and accounting firm with over 250 team members.
John opens up about his journey from overwhelmed entrepreneur to visionary CEO, how he grew his firm from $2.7M to $30M+, and how he used a combination of mindset shifts, strategic hiring, and unwavering values to build a thriving team-led company.
This episode is a masterclass in legacy-driven leadership for anyone who’s tired of being the bottleneck and ready to rise.
What You’ll Learn in This Episode:
Why John was “drowning” at $2.7M—and the moment he knew something had to change
The single tool that changed everything (hint: it’s not flashy, but it’s foundational)
How John built a 250-person firm without becoming the golden handcuff boss
The power of letting go of control (without losing your vision)
Why every core hire might take 3-5 tries—and why that’s normal, not failure
How John shifted from technician to leader and built a faith-and-family-first empire
The importance of locking into your own vision—not the industry’s default model
How Legacy Leaders helped John move from fire-fighting to long-term focus
Timestamps:
02:30 - From private practice to 250+ team members
05:45 - The breaking point: working with a business psychologist
08:15 - Why success means nothing if you fail at home
11:20 - Drowning at $2.7M and not seeing a path forward
13:10 - Discovering the power of the 10x org chart
16:40 - Learning to trust others and delegate with confidence
20:55 - Letting go of guilt around failed hires
23:50 - Why most entrepreneurs quit right before the breakthrough
26:30 - Reframing success: It’s not about ease, it’s about capacity
29:00 - Advice for entrepreneurs at every level: it all starts with vision
Resources:
Grab your copy of Bigger Than You by Kelly Roach: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P
Learn more about the Legacy Leaders program: https://programs.thebusinessadvisory.com/legacy-leaders?_gl=1*1o3f0tm*_gcl_au*NjYwNDg2ODM2LjE3NDYyMjUwNjQ.*_ga*MTM5MTU4NDUwNC4xNzQ2MjI1MDY0*_ga_KXQNP3E7NJ*czE3NDYyMjUwNjQkbzEkZzAkdDE3NDYyMjUwNjUkajAkbDAkaDA
Connect with John Briggs and learn about his 3x3 Method: incitetax.com
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
Apply for a Power Hour with Kelly’s team: https://programs.thebusinessadvisory.com/powerhour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
Selling is a little harder right now, so let’s talk about it.
In this episode of The Kelly Roach Show, we're getting real about what it takes to build a business that lasts – especially during seasons of doubt, disruption, and downturns. We’re unpacking the 3 biggest breaking points that cause business owners to lose hope, step away from their purpose, or unintentionally burn everything down – and how to lead through them with clarity, courage, and conviction.
Whether you're navigating burnout, a major reinvention, or the financial pressures of growth, this episode is your reset button.
KEY TAKEAWAYS:
The difference between relieving pressure vs. starving your soul—and how to avoid the trap of giving up too soon
Why most businesses don’t fail because they couldn’t grow—but because the owner lost hope
The 3 major breaking points that take out even high-performing entrepreneurs:
Burnout: How to spot it early and build the right kind of support around your genius zone
When what used to work stops working: Why reinvention is the key to long-term relevance
Financial pressure during recalibration seasons: How to assess your infrastructure and rebuild from the ground up
Why recurring revenue is the lifeline every scaling company needs
The mindset shift from being a “success operator” to a “solutions-oriented CEO”
How to lead with faith and build spiritual and mental resilience in seasons of uncertainty
Resources:
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
In this eye-opening conversation, Kelly sits down with Thais Gibson, founder of The Personal Development School, to explore how your attachment style could be influencing everything from your leadership effectiveness to your emotional resilience and business growth.
With over 35,000 students across 107 countries and a background in neuroplasticity and subconscious reprogramming, Thais breaks down the four main attachment styles and reveals how understanding your subconscious wiring is the key to unlocking lasting transformation in every area of your life.
Whether you’re a CEO, team leader, or entrepreneur in a season of growth, this episode gives you the clarity and tools to expand your success from the inside out.
KEY TAKEAWAYS:
Why reprogramming your subconscious is essential to self-leadership and scaling your impact
How Thais turned a two-year waitlist into a global digital education platform
The 4 attachment styles (secure, anxious, dismissive avoidant, fearful avoidant) and how each one shows up at work and in business
Signs your attachment style may be sabotaging your success, boundaries, or risk-taking ability
Why high performers often carry invisible emotional patterns—and how to rewire them
How secure attachment creates better leadership, stronger relationships, and business longevity
The surprising link between your childhood conditioning and your ability to scale a company or build a high-performing team
Daily emotional habits that help anxious, avoidant, and fearful avoidant types create safety, trust, and confidence
Why burnout, people-pleasing, and emotional shutdown may be tied to unresolved subconscious programming
How to use this awareness to become a more present, peaceful, and purposeful version of yourself
TIMESTAMPS:
02:00 – Why most of our patterns are subconscious (and how to rewire them)
04:50 – What is your attachment style and why does it matter?
06:00 – Secure attachment: what it looks like and how it forms
07:45 – Anxious attachment in business: people-pleasing, fear of disapproval, and burnout
10:20 – Dismissive avoidant attachment: the hidden cost of hyper-independence
13:30 – Fearful avoidant attachment: the “entrepreneurial edge” and emotional volatility
17:45 – How to shift your subconscious programming for long-term success
RESOURCES:
Explore Thais’ courses and teachings: www.personaldevelopmentschool.com
Watch Thais on YouTube: The Personal Development School YouTube Channel
Learn your attachment style – FREE QUIZ!
Follow Thais Instagram: https://www.instagram.com/thepersonaldevelopmentschool
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you.
In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pace yourself with longevity.
This conversation will help you rebalance your mental load and rethink your growth strategy.
Kelly breaks down how urgency fuels execution and clarity, while longevity sustains vision and success. You’ll walk away knowing how to free up mental energy, move faster on what matters, and finally build the kind of business that’s both profitable and sustainable.
Key Takeaways:
Urgency clears your mental clutter.
Most entrepreneurs stay stuck not because they have too much to do—but because they’re delaying decisions and tasks that could have been cleared off their plates days ago.
Longevity creates sustainable success.
You can’t shortcut mastery. If you’re only chasing results and ignoring the reps it takes to get there, you’ll burn out before you ever break through.
Urgency belongs to the fundamentals.
Grow your audience. Build your email list. Go live. Follow up. Close the deal. These are the things that deserve your speed and focus every single day.
Longevity belongs to the vision.
Your 7- or 8-figure goal won’t come from one perfect day—it’ll come from hundreds of consistent days stacked over time.
Execution trumps overthinking.
If you’re constantly rewriting your to-do list instead of doing the thing, it’s either time to do it, delete it, or delegate it.
Resources & Links:
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship?
In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it.
You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially.
Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint.
IN THIS EPISODE, YOU’LL LEARN:
Why rich relationships are more valuable than 100 casual connections
How Selena leveraged strategic generosity to grow her business (and how you can too)
The framework of The Six Circles of Connection and how to assess your current network
How to proactively support your inner circle without overextending yourself
The key difference between trust and relationship—and why one without the other isn’t enough
Why you must become the kind of person who attracts the relationships you desire
How to use a Generosity Fund to intentionally invest in meaningful partnerships
Selena’s process for building 400+ affiliate and referral partnerships—including scripts, systems, and strategic invites
Why your team is one of your most overlooked rich relationships
The true ROI of giving without expectation (and how it leads to exponential returns)
TIMESTAMPS:
2:30 – Selena’s quarter-life crisis that led to her passion for elevating others
6:21 – The Six Circles of Connection framework
11:05 – Showing up generously for Circle 1 & Circle 2
16:00 – The concept of “Relationship Math” and small acts with big impact
22:55 – The Currency of Integrity and why giving returns tenfold
26:15 – Building over 400 affiliate and referral partnerships
33:55 – How to set expectations when collaborating or promoting others
37:00 – Why Selena believes rich relationships outperform every other investment
41:00 – Why team members must be seen as part of your inner circle
45:09 – Selena’s free offer: 4 free chapters + 20+ rich relationship scripts
RESOURCES:
Get Selena’s free bundle: RichRelationshipsBook.com/KellyRoach
Includes:
First 4 chapters of Rich Relationships
20+ plug-and-play scripts for referrals, introductions, endorsements, and more
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
Ready to maximize the ROI from your podcast… without littering it with ads?
In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively.
Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships.
Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the same.
If you want to build deeper trust, create higher conversion rates, and get a bigger return on your content efforts, this episode is a must-listen!
Key Takeaways:
Mini-Series Launch Strategy: How to build a mini-series leading up to a launch that turns loyal listeners into high-converting buyers.
Topic-Based ROI Episodes: Why treating your podcast like a mini-masterclass each month can drive more sales and engagement.
Launch-Specific Bonus Episodes: Use targeted bonus episodes during launches to cross-pollinate your podcast and promotions for maximum reach.
Mini Commercials That Convert: How to naturally weave product mentions into your content without disrupting the listener experience.
Cross-Platform Integration: Why your podcast, social media, and email strategy must work together to amplify impact—and how to do it.
Timestamps:
0:31 — Why Kelly doesn’t prioritize sponsorships (and why you shouldn't either)
2:50 — Strategy 1: How mini-series boost conversion during launches
6:03 — Strategy 2: Turning your show into a masterclass with topic-based episodes
8:00 — Strategy 3: Launch-specific episodes to increase urgency and awareness
10:04 — Strategy 4: Crafting mini commercials that naturally drive sales
12:22 — Strategy 5: Interconnecting your podcast, email, and social media for maximum ROI
16:18 — Recap of all five strategies to start implementing now
17:40 — Special Call to Action: Help Kelly grow the show by leaving a review!
Resources:
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What if slowing down is the secret to breaking into your next level of business growth?
In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purpose through the practice of intentional slowing down.
Nikki shares her journey from influencer fame and external success to burnout, reinvention, and soul-aligned living.
Together, Kelly and Nikki unpack the often hidden cost of chasing goals without pause – and the radical clarity that comes from learning to just be.
Whether you're in a high-achieving season or sitting in the “what’s next?” space, this episode will help you embrace the discomfort of the unknown and trust the divine timing of your personal and professional evolution.
Key Takeaways
The power of self-leadership: Why your greatest growth happens when you learn to trust your own wisdom, not just your mentors or strategies.
Masculine vs. feminine energy in business: How women can lead in a way that honors their natural rhythms without burnout or disconnection.
The courage to pause: Why Nikki stepped away from Instagram, paused her business, and leaned into the unknown to rediscover joy and alignment.
Healing in real time: From public success to private struggle, Nikki opens up about walking through divorce, burnout, and deep inner work—and how it's shaping her next chapter.
How to find clarity in chaos: Nikki reveals the one question to ask yourself that shifts you out of “What time is it?” into “What is it time for?”
Timestamps
0:31 — Nikki’s journey from accidental entrepreneur to bestselling author and wellness coach
4:27 — When success isn’t enough: how external wins masked internal unrest
8:45 — Self-leadership and knowing your “enough” point
10:38 — The slowdown: embracing feminine energy and being over doing
13:36 — Why your best ideas need space to breathe
16:36 — The #1 thing Nikki sees women struggling with in 2024
21:26 — Rewiring the way we pursue purpose, peace, and productivity
25:16 — Highs, lows, and healing: Nikki’s raw insight into her hardest year yet
Resources
Follow Nikki on Instagram: https://www.instagram.com/nikkisharp/
Learn more at https://www.nikkisharp.com/
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
You are not doing everything to grow your business.
In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs.
Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden narratives holding you back, and what to do about them.
Kelly draws from thousands of weekly conversations with entrepreneurs at every level to call out the one phrase that keeps surfacing: “I’m doing everything.”
The truth? Most of us aren’t.
And it’s time to face the habits, excuses, and blind spots that are keeping us from the next breakthrough.
This is your invitation to stop telling yourself stories and start shifting into action. Kelly shares the exact mindset shifts and strategies that elite performers are using right now to reactivate momentum in a tough economy.
In This Episode, You’ll Learn:
Why “I’m doing everything” is the most damaging phrase in entrepreneurship
How to identify and eliminate the defense mechanisms keeping you stuck
The 4 “R” strategies Kelly uses to unlock hidden revenue:
Reactivations
Referrals
Renewals
Reviews
How to stop hiding behind comfort and start executing at a higher level
Why long-term experience doesn’t guarantee results—and what actually does
How to simplify your strategy and scale your results by doing less better
The mindset shift every 7- and 8-figure leader must embrace in today’s economy
Timestamps:
01:22 – Why even high performers are finding this season challenging
01:56 – The truth about “I’m doing everything”
03:15 – Time in business ≠ mastery
04:25 – Kelly calls herself out on missed opportunities
06:03 – Why growth requires ruthless honesty
08:00 – 4 easy-to-miss revenue drivers every business should be using
09:11 – What a “Power Hour” is and who it’s for
10:04 – Why you must stop justifying your hard work and start shifting strategy
11:01 – Eliminate distractions and say no to what’s not working
12:06 – Why subtraction leads to addition in business
Resources:
Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What if you stopped asking “What time is it?” and started asking “What is it time for?”
In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth.
Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business.
You’ll learn why so many leaders are stuck in a cycle of hustle and burnout, and how shifting your perspective from Chronos (man's time) to Kairos (God's time) can transform your productivity, peace, and impact. Lissa also shares how to steward your time in a way that unlocks the hundredfold harvest God has promised – not by doing more, but by doing what matters most.
If you’ve been feeling stretched, frustrated, or like your results aren’t matching your effort, this is the mindset and strategy shift you’ve been waiting for.
What You’ll Learn in This Episode:
Why the 7 Laws of the Harvest apply to both your faith and your business
How to stop managing time and start redeeming it
The difference between Chronos time and Kairos time—and how this changes everything
How faith and patience play a role in reaping a hundredfold harvest
Why alignment, intention, and stewardship matter more than working longer hours
The one question to ask every day to get back in sync with God’s timeline for your business and life
Timestamps:
1:47 – Why so many high-achievers struggle with time, even when they’re successful
4:10 – What it means to redeem time instead of manage it
7:33 – The 7 Laws of the Harvest and how they apply to business
10:48 – Why sowing in faith is critical to reaping a God-sized return
14:20 – Isaac’s story and the power of obedience in uncertain places
19:04 – What a hundredfold harvest actually looks like—and how to prepare for it
21:08 – How our timelines clash with God’s will and what to do instead
23:47 – A game-changing question to ask every day to redeem your time
Resources:
Listen to Lissa's podcast: Redeem Her Time Podcast
Download the free 7 Laws of the Harvest guide: https://redeemhertime.myflodesk.com/gszmruu2xw
Follow Lissa on Instagram: https://www.instagram.com/redeemhertime/
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again.
In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy.
From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend.
If you want your business to grow in a slower economy, this episode gives you the playbook.
Key Takeaways:
Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating.
The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels.
Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust.
Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days.
Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer.
Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously.
Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart.
Resources:
Join The Virtual Business School — Get proven strategies for daily sales, scaling, and team leadership: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359
Build Your Dream 1,000 — Start your segmented list and implement a 10-day follow-up cycle: https://youtu.be/1vKV8NQWjbY?feature=shared
Create Your Trust-Building Offer — Design a low-ticket experience that attracts and primes your best buyers: https://youtu.be/vLcQ0kk1Z88
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission?
In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group.
Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change.
From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now.
Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption.
If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business.
Key Takeaways:
Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in.
The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum.
Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps.
Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility.
Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction.
Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition.
Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty.
Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort.
Timestamps:
02:30 – What Jenni sees in top-performing teams during transition
05:40 – The difference between change and disruption
08:10 – Kelly and Jenni on leading through organizational shifts
11:50 – How to reestablish trust and buy-in when everything changes
14:35 – Jenni breaks down the 4 Dimensions of Leadership
17:20 – Overcommunication as a leadership strategy
20:00 – The importance of rhythm, consistency, and modeling
22:45 – How to anchor culture without clinging to the past
25:30 – Why the CEO sets the emotional tone of the team
28:00 – Coaching through uncertainty while keeping expectations high
Resources:
Learn more about Jenni Catron and The 4Sight Group: https://www.get4sight.com/services
Get Jenni’s book The 4 Dimensions of Extraordinary Leadership: https://www.amazon.com/Four-Dimensions-Extraordinary-Leadership-Strength/dp/1400205700?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.jttTcSppQiFZBIlJf8ndDWszoeKqEl4Pw3H7Ng4gOoTS5Kq398ITrmboJ1YFiv8q.7cuLBshG8m7W4WI2IX0rTPlnRzr69zOxMaJbyWdnlWs&qid=1727906705&sr=8-1&linkCode=sl1&tag=jenncatr-20&linkId=d0bda6310cb520af81bceef26ae5e849&language=en_US&ref_=as_li_ss_tl
The latest sales strategy that’s producing massive business growth for our clients: https://youtu.be/1vKV8NQWjbY?feature=shared
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for.
We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates.
We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025.
In This Episode, You’ll Learn:
Why even seasoned launchers hit a wall – and what to do about it
How co-working sessions can warm your audience and boost buying behavior
The psychological barriers buyers are facing in a trust recession—and how to break them
What the Dream 1000 strategy is and how it feeds your launches AND daily sales
Why your database is more important than your email list
How to lower ad spend without sacrificing top-of-funnel growth
Timestamps:
0:30 – Why this episode matters if you want better launches & ROI
0:57 – The myth of “set it and forget it” launching
1:47 – What most people do wrong when launch results drop
3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works
4:53 – Does live launch still work in 2025? Here’s the truth
6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate
8:35 – The power of momentum: why “getting people into action” is everything
10:21 – What made the co-working sessions a game changer
11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000
12:36 – Why your database is your true list of buyers
13:25 – What AI can’t replace: relationship capital
14:30 – How Dream 1000 became a surprise boost to launch performance
Resources:
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172
Become a Virtual Business School Member: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359
The Live Launch Method Book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting.
In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral.
If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss.
What You’ll Learn in This Episode:
How Jaclyn built and sold Create & Cultivate after five years of community-building
Why the best businesses don’t start with monetization—they start with value
The three key strategies she used to grow her email list
How she secured high-value brand partnerships to fund and scale her events
The strategic decisions that made her events go viral and attract top-tier speakers
What business owners should focus on today to scale their brand faster
Timestamps:
[0:30] Jaclyn’s entrepreneurial journey—building and selling her first business
[2:00] The early days of Create & Cultivate—a side project that took off
[3:19] Why providing value before monetizing was key to success
[5:01] How she used events, content, and email marketing to build a loyal audience
[6:49] Funding free events through brand partnerships—how she made it work
[9:10] The strategy behind viral events and how to create “must-attend” experiences
[12:16] How to secure better brand deals and sponsors for your business
[15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate
[18:45] What goes into preparing a company for acquisition—metrics that matter
[21:32] The biggest mistakes entrepreneurs make when trying to scale
[24:20] Why selling a business isn’t always as glamorous as it seems
Resources & Links:
Connect with Jaclyn Johnson: [Website] | [Instagram] | [LinkedIn]
Check out Create & Cultivate: https://www.createcultivate.com/
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
Business growth in a 2025 economy requires agility, innovation, and reinvention.
And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face.
Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience.
Kelly shares insights from her Business Reinvention Playbook, a 38-page guide that breaks down the art and science of radical reinvention.
Learn how to evolve your brand strategically, bring your audience along for the journey, and ensure your next chapter is even stronger than the last.
Key Takeaways:
Why Reinvention is Inevitable – The business landscape is shifting faster than ever, and reinvention is no longer a 2-5 year cycle—it’s happening every 6-12 months.
The #1 Mistake That Breaks Trust – Why sudden, overnight pivots confuse and alienate your audience—and how to communicate change effectively.
The Strategic Approach to Reinvention – How to transition smoothly by creating a through-line between your past expertise and your new direction.
The Power of Alignment – Why reinvention must be based on your long-term vision, not short-term opportunity, to create lasting success.
Communicating Change to Your Team & Clients – The four key areas (team, business model, offers, and clients) that require strong communication to prevent friction and frustration.
Why Your Past Experience Matters – How everything you've done before, from past jobs to previous business models, equips you for your next season.
God’s Role in Your Reinvention – How to seek discernment and align your reinvention with your ultimate purpose.
Timestamps:
0:29 – The importance of evolving your brand without losing credibility
1:37 – The Business Reinvention Playbook and why it’s needed now more than ever
4:36 – The biggest mistake that destroys trust during a brand pivot
7:17 – How to connect your past to your future so your audience follows your journey
9:47 – Why communication is the cornerstone of a smooth reinvention
12:46 – The importance of aligning reinvention with long-term goals, not just quick wins
15:11 – How visionary leaders navigate reinvention with flexibility and focus
16:51 – The spiritual perspective: trusting God’s guidance in your reinvention journey
Resources:
Download the Business Reinvention Bundle: https://thekellyroach.com/bundle
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172
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The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family.
In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses.
Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship.
If you're ready to transform your expertise into a profitable business, this episode is packed with insights you can’t afford to miss.
Key Takeaways:
✅ The Power of Choice in Business Models – Why you don’t have to limit your revenue potential, even if you’re stepping away from traditional roles.
✅ The 10X Mapping Process – How to plan your next 5–10 years in business and break it down into actionable steps.
✅ Quarterly Strategic Planning – Why planning too far ahead can backfire and how to effectively map out your business growth in 90-day sprints.
✅ Leading with Empathy – The leadership lessons Dr. Erica brought from education that help her build high-performing teams in business.
✅ The Four Priorities of a CEO – Why balancing people, product, process, and profit is key to sustainable success.
✅ The Million-Dollar Mindset – How thinking like a millionaire before you hit 7-figures sets the foundation for success.
✅ B-School for Educators – How Dr. Erica helps educators turn their expertise into profitable businesses, starting with the skills they already have.
Timestamps:
[03:45] Transitioning from principal to business owner
[07:30] The 10X mapping framework for scaling a business
[12:15] Breaking down strategic planning: 1-year, 3-year, and 5-year visions
[18:50] Why leading with empathy is a non-negotiable in business
[23:20] The 4 pillars of business success: People, product, process, profit
[27:10] The psychology of a millionaire & how to cultivate it
[30:45] B-School for Educators: Turning teaching skills into a 7-figure business
[35:00] How to sign up for Dr. Erica’s free 5-day workshop
Resources & Links:
Join Dr. Erica’s 5-Day 7-Figure Business School – www.7figuredbusinessschool.com (Completely Free!)
Connect with Dr. Erica Jordan-Thomas: https://www.instagram.com/e_jordanthomas/
Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.