Many business owners tend to focus on customer acquisition, which is the hardest and most expensive to generate dollars in your business. It's also a one-dimensional cash injection strategy, and that is a recipe for failure.
This week on the podcast, Kelly is sharing her top strategies for quadrupling your sales and diversifying your revenue streams.
While it’s important at every stage to focus on customer acquisition, it’s also important to recognize that dollars should be coming from more than one place: that way, you can set yourself up for consistent cash injections.
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Unstoppable: 9 Principles for Unlimited Success in Business and Life
Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team