Wouldn't it be nice to have a resource that tells you exactly how to structure your marketing system to grow your brand and multiply your revenue. 

This episode with Veronica Romney -- and her NEW book Identity Marketing -- are exactly what you need to start your 2025 marketing efforts right. 

We're diving deep into the buyer's psychology of today's world, while hitting on key points of Identity Marketing that will teach you:

-- How to ditch pitch-slapping, outcome-based marketing for good

If you've been burned by investments that didn’t pan out, this episode will show you how to break the cycle and regain confidence in betting on yourself.

In this episode, we dive into the strategy and mindset required to ensure your investments bring the return you deserve. Learn actionable steps to vet opportunities, allocate your time, and create space for implementation so you can maximize every dollar and effort you put into your growth.

Key Takeaways:

Step 1: Prioritize Wisely
Step 2: Commit to Implementation
Step 3: Vet Investments Thoroughly
Pro Tip: Implementation requires both dedicated interaction time with your vendor and independent execution. Neglecting either significantly reduces your ROI.

Timestamps:
1:05 – Why past investment failures hold you back
1:36 – The biggest reason most investments fail
2:44 – How to create space for new investments in your calendar
6:11 – Two essential types of time you must allocate
9:20 – Assessing whether an investment aligns with your top priorities
11:52 – The importance of vetting vendors and their approach
13:26 – Why support on implementation matters for success
14:31 – Final roadmap for making better investment decisions

Resources:

• Live Launch Reset Workshop January 21-28: https://workshops.kellyroachcoaching.com/january-launch-workshop?utm_source=kr&utm_medium=podcast&utm_campaign=jan25 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Building wealth and increasing sales require more than a mindset shift -- it all comes down to strategy, energetics, and business thinking. 

In this episode, Kelly Roach is joined by Yinka Ewuola to uncover the critical strategies behind cash flow mastery and financial empowerment in business. Together, they discuss the holistic approach needed to create a sustainable and thriving business that generates wealth and impact. Yinka shares actionable insights on instilling effective habits, embracing transparency, and reframing the conversation around sales and cash flow.

Key Takeaways:

• The "Cash Flow Power Hour": Yinka emphasizes the importance of daily focus on cash flow, linking financial habits to business stability.
• Sales as Service: Redefining sales as an act of love and service, fostering a mindset that views selling as essential to delivering value.
• The Fallacy of Outgrowing Cash Flow Problems: Highlighting how businesses, regardless of size, must consistently address cash flow to avoid scaling financial issues.
• Revenue vs. Profit: Exploring why revenue alone doesn’t tell the whole story and how profit and cash flow paint a clearer picture of business health.
• Courageous Leadership: Advocating for open conversations about money within teams to drive alignment and transparency.
• Entrepreneurial Poverty: Addressing the mindset shifts needed to avoid overwork and underpayment in entrepreneurial ventures.
• Cash Flow Approach: The importance of tracking not just revenue and profit but also the timing of cash inflows and outflows.
• Partnership with Accountants: How to transition from being directed by accountants to engaging in a collaborative relationship.

Timestamps:

• [00:03:15] The link between mindset and financial habits
• [00:19:24] Installing cash flow habits in business operations
• [00:20:59] Debunking the "selling without selling" myth
• [00:22:14] Addressing gender biases in sales perceptions
• [00:23:14] Avoiding cash flow issues in large and small businesses
• [00:26:12] Reframing cash as responsibility and innovation
• [00:27:47] Building wealth through strategic business practices
• [00:28:14] The pillars of a cash flow approach: Strategy, mindset, and partnership

Resources and Links

• Connect with Yinka Ewuola: LINKEDIN | INSTAGRAM 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Enrollment into Kairos Mentorship is now OPEN!

This is a transformative, year-long program for visionary leaders who are ready to elevate every aspect of their lives and businesses.

Key Takeaways:

• The Core of Kairos: Why this mentorship marries high-level business strategy with faith development and mindset growth.
• The Leadership Edge: How becoming the leader your dreams require is the key to breaking income plateaus and scaling sustainably.
• The Power of Spiritual Selling: Learn how to 10x your sales by using a unique approach that blends purpose, conviction, and energy.
• Holistic Growth: Discover how to align business growth with spiritual and personal enrichment to create a life of balance and abundance.
• Exclusive Opportunities: Why now is the time to join and how to take advantage of the current pricing before it increases.

What is Kairos Mentorship?

• Customized Mentorship: Live sessions with Kelly three times a month, a workbook for each session, and specialized seasons focused on spiritual selling, mindset, and strategy.
• Comprehensive Support: Access to a dedicated Facebook community, one-on-one monthly touchpoints, and additional brand-building sessions with Danielle for paid-in-full members.
• Exclusive Bonuses: Recordings of past mentorship sessions and the opportunity to join the program at its lowest pricing ever—$5,000 annually or $497 per month—before the price increases.

Timestamps for Notable Segments

• [0:29] Introduction to the Kairos Mentorship
• [1:41] Why faith, mindset, and strategy must work together
• [2:37] The spiritual foundation of successful entrepreneurship
• [4:24] The importance of upleveling your sales strategy
• [6:43] Monthly mentorship benefits and personalized support

JOIN KAIROS MENTORSHIP: https://thekellyroach.com/kairosreg 

Your business will grow faster when you sell more -- and Spiritual Selling is the sales strategy that will make that process more peaceful and effective for you. 

This episode is a replay from Day 1 of the Business Reinvention Workshop where I introduce Spiritual Selling and how entrepreneurs, business owners, and sales teams can implement it for rapid business growth. 

Today, we're unpacking:

• What is Spiritual Selling?
• The operating pillars of Spiritual Selling
• The elevation into Spiritual Selling
• The Spiritual Selling Formula
• The Sales Sabotagers that are holding you back from making more sales

As you listen to this episode, I want you to remember...

Doing good and making money are not in conflict.

The deployment of your gifts is not contained inside your business, but out in the marketplace.

Transformation requires investment.

JOIN THE KAIROS MENTORSHIP PROGRAM: https://thekellyroach.com/kairosreg 

Want to listen to and watch the rest of the Business Reinvention Workshop? Catch the replays here: https://thekellyroach.com/businessreinventionreplay 

As an entrepreneur, YOU have the freedom to create your schedule. But in order to be a highly profitable business leader, you need to maximize that time. 

In today’s episode, we explore the art of pursuing significant life changes while running a thriving business. I’m sharing actionable strategies for creating balance, overcoming fear, and making sacrifices to achieve what truly matters; which I’ve recently learned after deciding to homeschool my daughter. 

Whether you’re considering a major life adjustment or simply seeking inspiration to manage dual priorities, this episode is packed with insights to help you thrive.

Key Takeaways:

• Creating Time for What Matters: If something is important enough to you, you’ll make the time. Self-trust is critical for committing to your priorities without letting other responsibilities slip.
  
  

• The Reality of Sacrifice: Anything meaningful in life comes with sacrifices. The key is understanding the price you’re willing to pay and preparing mentally to handle the adjustments.
  
  

• Systematic Planning for Success: Organization, preparation, and teamwork are essential to balancing personal and professional goals. Establish systems that allow you to work seamlessly with your family and business.
  
  

• Tailoring Your Approach: Homeschooling’s flexibility allows for creativity and customization. Consider how this adaptability applies to other areas of your life and business.
  
  

• Empowering Your Family: Use educational opportunities to strengthen family bonds and build valuable skills. For us, this includes teaching investing, communication, and leadership alongside traditional subjects.
  
  

• Pursuing Non-Traditional Paths: Evaluate cultural norms and focus on what aligns with your family’s unique goals and values. Stepping outside the norm often leads to the most fulfilling outcomes.
  
  

Timestamps:

• [1:05] The decision to homeschool and its challenges

• [3:07] The role of self-trust and sacrifice in achieving goals

• [5:11] Preparing mentally for major life adjustments

• [7:04] A practical look at our homeschooling structure

• [10:19] Customizing education: Curriculum and resources

• [12:10] Simplifying schedules and hiring help

• [13:24] Strengthening relationships and teamwork

• [14:50] Embracing countercultural choices for your family’s success

Resources:

• Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg 

• JOIN THE KAIROS MENTORSHIP: https://thekellyroach.com/kairosreg 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Does your business feel like it needs a reset? 

Maybe the past year didn’t go as planned, and you’re unsure about the path forward. You’re not alone. In this episode, we’re dissecting the art and science of business reinvention. 

Whether you had your best year or your hardest one, this conversation will inspire you to step boldly into 2025 with renewed confidence, clarity, and conviction.

Plus, I’ll share why reinvention starts from the inside out and how to align your gifts with your purpose to unlock success that glorifies God!

Key Takeaways

• Rebuilding After a Tough Year: Why surviving 2024 is a testament to your resilience and faith.

• The Power of Internal Reinvention: How shifting your mindset can reignite your passion and purpose.

• Spiritual Selling: Detaching from the outcome and focusing on serving others with faith, hope, and inspiration.

• Reinvention Strategies for 2025:

• Assess your gifts and align them with your calling.

• Shift from panic pivoting to purposeful reinvention.

• Re-engineer your messaging to resonate deeply with your audience.

• Move from ego-driven goals to God-centered purpose.

• Faith-Driven Growth: Trust God’s timing and lean into reinvention to uncover the next step in your journey.

Timestamps

• [0:29] Feeling like your business needs a do-over?

• [1:37] Celebrating resilience: Why still standing is an accomplishment.

• [2:55] God’s role in calling us to reinvention.

• [5:45] My personal story of a business reinvention breakthrough.

• [8:07] The inside-out transformation that sparks business growth.

• [9:35] Spiritual selling and connecting with your audience authentically.

• [12:21] The difference between reinvention and panic pivoting.

• [13:00] Galatians’ wisdom: Don’t grow weary, and you’ll reap the harvest.

Resources:

• Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

I am approaching 2025 completely differently than I have any other year, and here’s why:

2024 was a new level of hard. 

As an entrepreneur, when business gets hard, it’s easy to let that stress seep into each facet of your life. 

But that’s not healthy, so we’re doing something different!

As we gear up for an incredible 2025, this episode shifts focus from business metrics to personal optimization. 

I’m sharing the intentional steps I’ve taken to prepare for the year ahead – steps that can help you boost energy, reduce stress, and show up as your best self. 

Key Takeaways:

• New Fitness Routine:

• Switched to a personal trainer focusing on both nutrition and exercise.

• Scheduled personal training sessions through the first quarter to ensure consistency.

• Plan for Content Excellence:

• Scheduled on-site filming sessions to capture high-quality video content for social media.

• Ensured alignment between live teachings and optimized brand-building visuals.

• Simplify Home Life and Essentials:

• Restocked home basics and clothing staples for a refreshed start.

• Locked in family schedules, including homeschooling and planned vacations, before January 1st.

• Unstoppable Planner:

• Using the Unstoppable Planner to organize time blocks, theme days, and major family and business events.

• Energy Management:

• Identified and eliminated sources of stress through proactive planning.

• Created space for focus on high-value activities and relationships.

Timestamps for Notable Segments:

• [0:36] Recap of metrics-focused episode

• [1:14] Introduction to personal optimization strategies

• [1:29] Hiring a style consultant and personal trainer

• [3:44] Refreshing wardrobe and beauty essentials

• [7:57] Health journey updates and trainer scheduling

• [9:37] Scheduling social media content creation

• [11:03] Importance of the Unstoppable Planner

• [13:26] Invitation to join the Reinvention Workshop

Resources:

• Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Do you feel like you’ve put in so much work, but you still can’t get to where you want to be? No matter how hard you’ve tried?

You’ve hit your business growth edge. Today, you’re going to learn how to scale past it, instead of falling back down again. 

This episode dives deep into identifying and conquering your growth edge – the psychological and strategic barriers keeping you from reaching your full potential as a leader and entrepreneur.

You’ll uncover the hidden beliefs driving your behavior, learn actionable strategies to overcome persistent obstacles, and leave with the clarity and confidence to unlock insane business growth.

Key Takeaways

• The Psychology of Growth: Why mental perseverance and belief systems dictate your success more than physical effort.

• Identify Your Growth Edge: Common areas where entrepreneurs get stuck, including team building, sales, marketing, and focus.

• Actionable Strategies:

• Write down the one thing that would change everything for you.

• Identify the beliefs required to sustain the behavior that will help you overcome your growth edge.

• Address fears or mental blocks preventing you from persisting through challenges.

• Faith and Entrepreneurship: Explore how trust and spiritual alignment play a crucial role in navigating uncertainty and achieving growth.

Timestamps

• 0:33 – 1:32: Introduction to breaking through your growth edge.

• 1:42 – 5:02: Understanding cycles, patterns, and identifying your biggest obstacle.

• 5:07 – 8:14: Deep dive into belief systems driving behavior.

• 8:27 – 10:58: Strategies to address beliefs and take aligned action.

• 11:10 – 13:04: Self-leadership and evolving to your next level.

• 13:32 – 15:26: Overcoming avoidance and building momentum.

• 15:37 – 16:58: Closing thoughts on faith, trust, and the unseen path to success.

Resources

• Business Reinvention Workshop January 6-10: https://thekellyroach.com/experiencejanorg 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

As an entrepreneur, you have a TON on your mind… but is building business credit one of them?

In this episode, we dive deep into the discussion on actionable strategies for business owners to optimize their funding options and build sustainable business credit. 

Amanda Webster joins The Kelly Roach Show to share her expertise on structuring business credit, separating personal and business finances, and setting realistic expectations when navigating funding processes. 

Whether you're just starting or looking to scale, this episode is packed with essential takeaways to position your business for long-term success and financial stability.

Key Takeaways:

• Understanding the Process:

• The importance of separating personal and business credit for financial health and scalability.

• How a prequalification process ensures you meet criteria before investing in funding services.

• Typical timelines and expectations for building business credit.

• Phased Funding Approach:

• Business credit is built in phases, with three rounds of funding over a year.

• Initial funding often provides a significant chunk, with growth over subsequent rounds.

Timestamps:

• 04:12 – Why separating personal and business credit is essential.

• 09:25 – How the prequalification process works and what it entails.

• 14:35 – Common misconceptions about business credit.

• 19:18 – Addressing expectations and the importance of consultations.

• 20:07 – Key metrics: Retention rates and money-back guarantees.

• 20:48 – Phased funding explained: Three rounds over 12 months.

Resources:

• Book a Free Consultation: FundandGrow.com/Kelly

• Connect with Amanda: https://www.linkedin.com/in/amanda-webster-coo/ 

• Business Reinvention Bundle: https://thekellyroach.com/bundle 

• KAIROS Mentorship Waitlist: https://thekellyroach.com/kairos2024 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

The truth is… you CAN have it all. 

Massive business growth… a thriving family life… and a nurtured relationship with God. 

In this thought-provoking episode of The Kelly Roach Show, Kelly dives deep into the intersection of faith, leadership, and entrepreneurship. 

Discover how to use your business as a pulpit to inspire positive change, live out your values, and lead with purpose. Learn why integrating faith into your daily business practices can transform your impact on the marketplace and beyond. 

Kelly shares her personal journey of aligning her faith with her business and invites you to reimagine the legacy you want to leave behind.

Key Takeaways:

• Understanding the Trust Recession: Consumer trust in businesses and leaders is at an all-time low. Learn how to exceed customer expectations and rebuild trust through authenticity and integrity.

• Faith in the Marketplace: Why integrating faith into your business practices is essential to uplifting culture and society.

• The Role of Small Businesses: How small businesses drive innovation, solve meaningful problems, and serve as the backbone of local and global economies.

• Living Your Faith Daily: Practical ways to bring faith into your business—from team interactions to customer relationships.

• Kairos Mentorship: Explore Kelly’s year-long mentorship program designed to help leaders build multi-million-dollar empires while prioritizing faith and family.

• The Ripple Effect of Leadership: How your leadership and values can create a lasting impact on your team, clients, and the world.

Timestamps:

• [0:18] The trust recession and its implications for leaders

• [1:22] Bringing faith into the marketplace and business

• [2:35] Small businesses as the fabric of society

• [3:13] Aligning your faith with your entrepreneurial journey

• [7:24] The significance of leadership and faith integration

• [10:48] Practical examples of incorporating faith in daily business practices

• [13:28] Recognizing your unique pulpit and potential for influence

Resources:

• Business Reinvention Bundle: https://thekellyroach.com/bundle 

• KAIROS Mentorship Waitlist: https://thekellyroach.com/kairos2024 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

Being physically in shape is a statement of discipline that can branch into how you act as a leader in your business, market, and family. 

In this eye-opening episode, we’re joined by Dr. John Jaquish, creator of the revolutionary X3 Bar training system, to discuss why traditional weightlifting may not be the best solution for achieving optimal health and fitness – especially for busy entrepreneurs. 

Dr. John shares the research that led to the creation of X3, why variable resistance training is a game-changer, and how small business owners can prioritize their health without spending hours in the gym.

Whether you’re looking to build strength, lose weight, or simply improve your fitness routine, this episode delivers practical advice and insights backed by science.

What You’ll Learn in This Episode:

• The Origins of X3: How Dr. John’s work with bone density devices inspired a revolutionary approach to fitness.

• Why Weightlifting Falls Short: The science behind variable resistance and why most people fail to see results with traditional weight training.

• Efficiency Meets Effectiveness: How a 10-minute daily workout can transform your health and strength.

• Portable Fitness: The X3’s space-saving design and how it fits into a busy lifestyle.

• Fitness and Business Success: Why being in shape is a statement of discipline and character that can enhance your professional image.

Timestamps:

• 0:20 – Why health is the ultimate wealth for entrepreneurs.

• 0:48 – The research journey: from bone density to variable resistance training.

• 3:00 – The problem with traditional weightlifting and its lack of results.

• 5:50 – How genetic differences impact fitness results—and how X3 overcomes them.

• 9:05 – Why fitness is a reflection of discipline and character in business.

• 13:06 – The X3 workout: only 10 minutes a day, six days a week.

• 14:11 – Addressing the myths around weightlifting and fitness success.

Connect With Dr. John Jaquish:

• Dr. John’s Website: https://www.jaquishbiomedical.com/doctorj/ 

• Follow Dr. John on Instagram: https://www.instagram.com/drjaquish/

• X3 Bar System: https://www.jaquishbiomedical.com/products/x3-bar/?gad_source=1&gclid=CjwKCAiA6t-6BhA3EiwAltRFGMFNjxDOsPwQOy3oLMoNLmZJnxnPp086XjVGeEwEUt1q_ECsk5oXNhoCkd0QAvD_BwE 

• Weightlifting is a Waste of Time (book): https://www.amazon.com/Weight-Lifting-Waste-Time-Cardio/dp/154450893X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.dqE7zEPwYOr5-lNzxg5VjXQOKSsjtSL-3LFwRgHqr1xUofjVD_dezVXxrF_mGWcZG0H0R2dN1uZ1e0OQk3Kog3tznL0GqDpovi4eJZwJDTNPmhID0A4sd2Rf5bnZwuIUZ8wR5Mi5OpT44rt5BbfoqO7Sa0l3RDI349fgBUNxtEoHlRl5RnV7e5GsBXfuqSgIlkfrGi6gY-iq-dDJP1zVJTGDrvepNmC1SPJ-zHvQpfw.6zsJdW5wcwohnaAM1FYscjTihYN42BiTfBQbrf9JjsM&dib_tag=se&hvadid=456481909142&hvdev=c&hvlocphy=9192306&hvnetw=g&hvqmt=e&hvrand=2971839718964064484&hvtargid=kwd-943283989852&hydadcr=16095_9872408&keywords=weightlifting+is+a+waste+of+time&qid=1733852519&sr=8-1 

Resources:

• Business Reinvention Bundle: https://thekellyroach.com/bundle 

• KAIROS Mentorship Waitlist: https://thekellyroach.com/kairos2024 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic 

Wouldn’t it be nice to know exactly what to focus on to grow your business peacefully this next year? Well, here they are. 

In this episode of The Kelly Roach Show, Kelly dives into her top three metrics for achieving business success in 2025. Learn how to simplify your approach, streamline operations, and balance acquisition with retention for a thriving, peaceful, and purpose-driven business. Kelly shares actionable insights based on her experience leading multiple companies, providing a roadmap to build a sustainable and scalable business model.

If you're ready to elevate your business strategy and achieve a peaceful yet profitable operation, this episode is packed with timeless principles and practical advice to help you succeed.

Key Takeaways:

1. Simplicity is Key to Scaling

   • Focus on fundamental business practices instead of adding unnecessary complexity.

   • Avoid “franken businesses” that are hard to scale and replicate.

   • Limit the number of KPIs to maintain clarity and direction.

2. Balance Acquisition and Retention

   • Success isn’t just about gaining customers—it’s about keeping them.

   • Track and grow your weekly active customer count to ensure consistent growth.

   • Focus on the 4 R’s: Renewals, Referrals, Reactivations, and Results (plus Upsells).

3. Daily Sales Discipline

   • Build a predictable and sustainable business by ensuring daily sales activity.

   • Utilize the Dream 1000, Call Bookings, and the Miracle Hour framework to drive consistent sales.

   • Sales behaviors should be embedded as a daily discipline across your team.

4. Care for the Back End of Your Business

   • Customer retention requires systems that deliver outstanding results and experiences.

   • Regularly evaluate and improve service standards through the Care More Model.

   • Retention strategies build long-term profitability and peace for your business.

Timestamps:

• [1:03] The importance of focusing on fundamentals for sustainable growth.

• [4:14] The critical role of balancing customer acquisition with retention.

• [7:02] How to calculate your ideal customer count and track weekly growth.

• [13:13] The five buckets of sales and their impact on growth.

• [16:03] Over-delivering customer promises through the Care More Model.

• [16:27] Top strategies: live launch, referral marketing, and social selling.

Resources:

• Miracle Hour Training: https://go.virtualbusinessschool.com/the-miracle-hour-5437?am_id=ashlyn4153 

• Business Reinvention Bundle: https://thekellyroach.com/bundle 

• KAIROS Mentorship Waitlist: https://thekellyroach.com/kairos2024 

• Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic 

If you knew that 5 minutes of daily breathwork would radically enhance your business and personal life, would you prioritize it? 

In this episode of The Kelly Roach Show, we sit down with Samantha Skelly, the founder of Pause Breathwork and a leading expert in breathwork, to discuss the profound impact that breathwork can have on personal and professional growth. Samantha shares her journey with breathwork, its powerful healing properties, and how it can be used to enhance leadership, emotional well-being, and intuitive clarity. 

Whether you're a leader looking to cultivate deeper self-awareness, a business owner seeking clarity, or simply someone wanting to feel more connected to yourself, this episode will give you the practical tools you need to become the next level of yourself.

Timestamps:

• 08:01 – 12:00 The initial shock factor of breathwork and why it’s so effective in triggering healing.

• 12:01 – 17:00 Building discipline in breathwork practice and its benefits for emotional clarity and leadership.

• 17:01 – 22:00 How breathwork helps us identify and heal hidden traumas within the body.

• 22:01 – 25:00 Using breathwork to heal and clear emotional triggers, including personal examples.

• 25:01 – 28:00 Breathwork’s role in unlocking intuition and improving self-leadership.

• 28:01 – 32:00 The growing integration of breathwork in corporate America and its potential to change the healthcare and leadership industries.

Key Takeaways:

• Breathwork as a Healing Tool: Samantha explains how breathwork is a powerful, natural way to heal physical, emotional, and spiritual wounds. By tapping into the body’s innate ability to heal, breathwork provides a safe and simple practice to process and release stuck energy.
  
  

• The Power of Discipline in Breathwork: While breathwork is an evolving journey of discovery, consistency, and discipline are essential for long-term benefits. Even just a few minutes a day can lead to profound changes in mental clarity, emotional health, and spiritual connection.
  
  

• Stages of Healing: When integrating breathwork into your life, you may experience an initial sense of curiosity followed by a deeper awareness of hidden traumas. Breathwork helps you process and release these emotions, often providing emotional breakthroughs and clarity.
  
  

• Breathwork for Leaders: Samantha discusses the importance of self-leadership and intuition in today’s world. Leaders who can reconnect with their inner wisdom and practice self-care through breathwork will make better decisions, lead with authenticity, and inspire others to do the same.

Resources:

• Pause Breathwork App: Samantha’s personal app to help you integrate breathwork into your daily routine. https://www.pausebreathwork.com/app/ 

• Pause Breathwork Certification Program: Become a certified facilitator and help others harness the healing power of breathwork. https://www.pausebreathwork.com/facilitator-training-program/ 

• Follow Samantha Skelly on Instagram! https://www.instagram.com/samanthaskelly/

• Business Reinvention Bundle: https://thekellyroach.com/bundle 

• KAIROS Mentorship Waitlist: https://thekellyroach.com/kairos2024 

• Unstoppable: 9 Principles for Unlimited Success in Business & Life https://www.audible.com/pd/Unstoppable-Audiobook/B01JJNWMA4?source_code=ASSGB149080119000H&share_location=pdp 

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

If you’re going to win in 2025, you need to become the faith leader that your market, business, and family require you to be. 

In this episode of The Kelly Roach Show, we dive into the critical need for reinvention in today’s fast-paced business environment. As 2025 approaches, leaders must learn the art and science of self-disruption to stay ahead. We explore why relying on fleeting trends can damage your credibility and what it takes to build trust and authority in competitive markets.

You’ll discover:

• Why timeless strategies are your strongest foundation.

• The key differences between panic pivoting and strategic reinvention.

• How to blend creativity (the art) with execution (the science) for lasting impact.

• The role of faith and leadership in guiding your next evolution.

Plus, learn why continuity in your messaging creates trust, and get insights into maintaining alignment in a rapidly changing marketplace. Tune in for actionable tips on how to prepare for a standout 2025!

Timestamps:

• [01:02] Why competitive markets are where the real opportunities lie.

• [02:54] How to make timeless strategies relevant and fresh.

• [04:39] Avoiding the feast-or-famine cycle caused by trend-chasing.

• [07:48] Lessons from the AI hype of 2024 – and why credibility matters.

• [09:23] Building trust through intentional, strategic reinvention.

• [11:43] Accelerating the pace of reinvention without burnout.

• [13:08] Details on the Live Training in January: Register now!

• [15:23] How faith anchors leadership and fuels empire-building.

Key Takeaways:

1. Reinvention as a Leadership Skill
   Embrace reinvention not as a reaction but as a proactive strategy. Trust and credibility are built on delivering results rooted in timeless principles.
   
   

2. Why Trend-Chasing is Risky
   Jumping on fleeting trends can erode trust. Instead, focus on nuanced updates to proven strategies that align with your long-term vision.
   
   

3. The Art and Science of Reinvention
   
   

   • Art: Capturing attention through fresh aesthetics, messaging, and energy.

   • Science: Executing strategies that align with your goals and market needs.

4. Faith as Your Foundation
   Let faith guide your leadership, enabling you to disrupt yourself confidently and align with a higher purpose in business and life.
   
   

Resources:

• Business Reinvention Bundle

• KAIROS Mentorship Waitlist

• Unstoppable: 9 Principles for Unlimited Success in Business & Life 

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. 

In this episode of The Kelly Roach Show, Kelly dives into the transformative power of self-care, somatic healing, and nervous system regulation, offering essential tools for female entrepreneurs and leaders navigating high-pressure business environments and personal responsibilities. Keri Ford, a renowned expert in somatic healing, shares her journey from fitness and nutrition to leadership coaching, revealing how subconscious factors can limit professional success. Kelly and Keri discuss the importance of aligning mental health practices with business strategies for sustainable growth, highlighting how understanding trauma, self-care, stress management, and meditation can unlock new levels of performance. 

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

About Guest

Keri Ford, former award-winning Creative Director, is the CEO & Founder of Elevate with Keri, a global luxury brand transforming leadership for top female founders. As the Holy High Council for women in business, she uses advanced nervous system regulation, somatic strategies, and peak neuroscience performance to help clients achieve unparalleled success. Recognized as a Top 100 Global Visionary, Keri empowers her clients to expand their potential while cultivating greater peace, profit, and productivity.

Join The Champagne Club by Keri Ford: Elevate your network and connect with powerhouse female founders and investors at exclusive in-person dinner events. Designed for women with $2M+ in annual revenue, personal net worth, or recent exits, these gatherings are the perfect blend of inspiration, collaboration, and celebration. Learn more and reserve your spot here.

Unlock Your Next Level of Success: Access the Limitless Leader Playbook, a transformative 3-part video series. Discover how to break through performance blocks and amplify your impact using the Somatic Success® Method. Shift from self-sabotage to legacy-building with proven nervous system strategies. Get your free resource now.

Also in this episode:

• Somatic healing involves working with the nervous system to manage trauma and improve business success.

• High-performing leaders must prioritize self-care practices like meditation and stress management to maintain mental health and leadership effectiveness.

• Avoidance and trauma, many successful leaders unknowingly display avoidance behaviors due to unresolved trauma; addressing these propels business growth.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly kicks off a new season focused on Reinvention Strategies, emphasizing that in today’s rapidly evolving market, reinvention is a critical, not optional, strategy for business success. She cautions against "panic pivots" and advocates for a more deliberate, strategic approach that aligns with a company’s core mission and market demands. As consumer behavior and technology continue to evolve, businesses must constantly reinvent themselves to stay competitive. Kelly explains that reinvention goes beyond tweaking the business model—it's about aligning internal processes with external opportunities. 

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Reinvention Playbook: Discover The Reinvention Playbook by Kelly Roach—a transformative guide designed to help you pivot, adapt, and thrive in today’s ever-changing world. This step-by-step resource equips you with actionable strategies to redefine your path, overcome challenges, and build a life and business aligned with your highest potential. Learn more at thekellyroach.com/reinvention.

Also in this episode:

• Reinvention is essential in adapting to rapidly changing market conditions, keeping your business relevant and competitive.

• Avoiding panic pivots, entrepreneurs should avoid rash decisions and instead make strategic changes that align with their brand and market demands.

• Aligning business goals should reflect both internal company goals and external market conditions to maintain brand authority and growth.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly answers the common question, "How to build a dream team?" She shares her proven strategies for creating an autonomous, growth-focused team that aligns with your company’s vision and drives exponential growth. Kelly reveals the key elements of team-building, including reinforcing a visionary mission, fostering a culture of continuous learning, and implementing structured accountability. She emphasizes the importance of offering career progression to prevent stagnation and reduce turnover. Through real-world examples and her leadership blueprint, Kelly shows how aligning your team's personal aspirations with your organization's goals is the key to retaining top talent and achieving unparalleled success.

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Listen to the BRAND NEW Bigger Than You audiobook on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?qid=1731594266&sr=1-1&ref_pageloadid=not_applicable&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=68WZ5DQ9QYRDRQ67Z701&pageLoadId=X7bxRdXEx58OO09e&creativeId=0d6f6720-f41c-457e-a42b-8c8dceb62f2c&ref=a_search_c3_lProduct_1_1

Also in this episode:

• Vision casting should be a daily activity to motivate and align team efforts with broader organizational goals.

• Enabling team members to learn and grow, ensures personal development and translates into business success.

• Providing clear growth paths prevent stagnation and retains talented team members.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly explores transforming underperforming teams by implementing strategic leadership solutions to address core business challenges. She encourages listeners to approach leadership with clarity, focusing on identifying the root causes of team underperformance and fostering long-term growth. Moving beyond surface-level symptoms, Kelly emphasizes the importance of directly solving underlying issues to help teams thrive through all business seasons. She also introduces her newly expanded audiobook, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team, featuring seven new chapters and exclusive resources. Kelly explains how leaders can enhance team performance by assessing both the quality and quantity of inputs and actively diagnosing problems. By asking the right questions and adopting a strategic approach, leaders can transform underperforming teams into productive, proactive units that drive business success.

Listen to the BRAND NEW Bigger Than You audiobook on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?qid=1731594266&sr=1-1&ref_pageloadid=not_applicable&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=68WZ5DQ9QYRDRQ67Z701&pageLoadId=X7bxRdXEx58OO09e&creativeId=0d6f6720-f41c-457e-a42b-8c8dceb62f2c&ref=a_search_c3_lProduct_1_1

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Also in this episode:

• Differentiate between addressing symptoms and solving the root problems in business.

• Focus on input quality and quantity when assessing team performance.

• Turn underperforming teams around by providing better leadership and strategic guidance.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly explains how to create a lean profit machine by leveraging Six Sigma principles and Lean methodologies to drive sustainable business growth. She shares how these strategies have helped her companies boost productivity while maintaining a culture of continuous improvement. Kelly covers the essential Six Sigma steps—defining, measuring, analyzing, improving, and controlling outcomes—and emphasizes the importance of integrating them to foster feedback loops, leadership integrity, and operational efficiency. She also highlights the power of minimizing waste and building an agile workforce to address challenges swiftly. 

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Also in this episode:

• Establish a strong feedback loop to ensure that all team members feel empowered to identify and solve problems without fear of reprisal.

• Foster a culture of continuous improvement and problem-solving by combining Six Sigma principles with Lean methodologies to eliminate waste and enhance operational efficiency.

• Regularly assess and prioritize projects that will deliver significant time savings and impact productivity positively.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly dives deep into the essential components of building a scalable and sellable business—a key priority for any entrepreneur seeking long-term success. She demystifies the common misconception that scaling is solely about customer acquisition, highlighting instead the intricate balance between scalability and sellability. Kelly shares profound insights on creating a business model that achieves both, focusing on crucial elements like strong leadership, recurring revenue, and transparent financials. This episode serves as a comprehensive guide for entrepreneurs determined to build a thriving, sustainable, and profitable venture.

Listen to the BRAND NEW Bigger Than You audiobook on Audible:  https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Also in this episode:

• Importance of recurring revenue, establishing consistent cash flow through recurring revenue is crucial to demonstrate future financial viability to potential buyers.

• Maintaining a gross margin between 35% to 45% is essential for demonstrating profitability and attracting potential investors or buyers.

• Clean financial records, keeping transparent and organized books is fundamental for any business aimed at being attractive to potential buyers.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly dives into the essentials of a successful business turnaround, offering strategies for business owners looking to revitalize underperforming ventures or exploring acquisitions. Emphasizing leadership as the foundation of transformation, she draws on insights from her book, Bigger Than You, to illustrate how strong leadership can reshape business outcomes. Kelly introduces a four-step process—Leadership, Team, Strategy, and Execution—that guides listeners in assessing leadership effectiveness, building an aligned and capable team, refining strategic focus, and enhancing execution. She highlights the critical role of speed and volume in execution, advocating for a structured cadence to drive accountability and focus.

Listen to the BRAND NEW Bigger Than You audiobook on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?qid=1731594266&sr=1-1&ref_pageloadid=not_applicable&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=68WZ5DQ9QYRDRQ67Z701&pageLoadId=X7bxRdXEx58OO09e&creativeId=0d6f6720-f41c-457e-a42b-8c8dceb62f2c&ref=a_search_c3_lProduct_1_1  

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Also in this episode:

• Strategy serves as the business's go-to-market plan and should be scrutinized for viability and alignment with business goals.

• Effective execution relies on speed and quantity before quality, encouraging scalable operations without requiring perfection.

• A strong cadence and accountability system fosters focus, facilitating consistent progress and performance improvements.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly shares powerful insights on building a business with low owner reliance by nurturing leadership within your organization. She explains how developing a mentorship program and selecting the right employees for leadership roles can elevate team members while minimizing the business’s dependence on its owner. With seven essential criteria for choosing ideal mentorship candidates—such as stress management, problem-solving skills, and cultural alignment—Kelly highlights the traits that support a scalable, efficient business model primed for eventual sale. 

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Also in this episode:

• Low owner reliance is key, achieving low owner reliance is essential for making a business sellable and scalable.

• Selecting the right candidates for mentorship helps elevate employees into leadership roles, ensuring sustained business growth.

• Employees suitable for mentorship must manage stress well, solve problems efficiently, and embody the company culture.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly addresses a listener's question on transforming company culture to foster respect and drive outstanding results. She shares key strategies for building a sustainable, high-performing team culture grounded in mutual respect and growth. Kelly highlights the importance of clearly defining and consistently communicating company values and vision as a foundation for success, while emphasizing self-reflection in leadership to set the tone for a positive workplace. By articulating expectations and actively engaging with team members, leaders can create an environment that supports high performance and alignment with organizational goals.

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Apply to be an early reviewer of the Bigger Than You Audiobook: https://api.leadconnectorhq.com/widget/form/sarDW26z5SnmeNfMRl2h

Also in this episode:

• Clearly define individual roles and the expectations associated with them, consistently following up on performance to ensure accountability.

• Understand the personal motivations and challenges of each team member to foster a supportive, high-performance environment.

• Regularly communicate priorities and expectations, fostering a culture of improvement and growth.

Stay Connected With Kelly Roach: 

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In this episode of The Kelly Roach Show, Kelly dives into leadership bottlenecks, highlighting how leadership often underpins most business challenges. She reveals that leaders' decisions—or indecisions—are frequently the primary obstacles to success, sharing her own experiences to underscore the importance of decisive action and clear communication. Kelly explains how many business problems stem from leadership issues and stresses that indecision can be as harmful as wrong decisions. She provides actionable insights on recognizing and addressing upper limits within a business, focusing on employee management, identifying persistent problems, and fostering growth through proactive leadership.

Book a Call: Get personalized guidance and achieve your goals by booking a call with Kelly Roach: https://kellyroachcoaching.com/book-now/

Also in this episode:

• Continuous coaching should result in visible improvement; lack of progress may necessitate difficult decisions about team roles.

• Examine long-standing issues in the business as indicators of where leadership action is needed.

• A leader's job is predominantly to solve problems and facilitate growth, not to wait for change to occur.

Stay Connected With Kelly Roach: 

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