Everyone is racing to use more AI... and that is exactly why it will not be your competitive advantage.
Within months, every business online will be leveraging AI to the max. The tools will be everywhere. The playing field will be level. And when that bubble bursts, all that will be left is what truly differentiates you: your humanness, your relationships, and your ability to activate real outcomes for real people.
In this week's episode, Kelly shares exactly how she is rebuilding the Virtual Business School for the activation era, and why the changes she is making run completely counter to what most business owners are doing right now.
While everyone else is bragging online about cutting their teams and replacing them with AI, Kelly is staffing up. While everyone else is adding more modules and more information to their programs, Kelly is stripping it down to live activation, community, and results generated in real time.
This episode is a blueprint for any business owner thinking about how to evolve their products, programs, and services for the new era, and a clear look at where the real opportunity is as AI continues to reshape how people buy, spend their time, and decide who to trust.
Timestamps:
00:30: Welcome to the post-Miracle Hour Experience era: what happened and what is coming next
02:00: The AI world and the activation era, and why they require different totally different strategies
03:30: What people are going to be buying in the AI world: experiences, community, nuance, consultancy, and depth of activation
05:00: The shift away from big programs and endless modules, and what immersive, results-driven programming actually looks like
06:00: Why community-led growth is now a core teaching inside the program
07:30: Weekly live Miracle Hour activations: why calls are being converted into real-time sales-generating experiences
09:00: Closing Mastery with Kelly: a monthly deep dive on stewardship-based selling and what it means to own your gifts in the marketplace
10:30: How to keep your Miracle Hour pipeline full of dream makers and best buyers
11:30: AI tools launching inside VBS (and the critical distinction between using AI as a functional tool versus letting it replace your God-given gifts)
13:00: Why AI is not your competitive advantage
14:30: Staffing up while everyone else is cutting teams
16:00: The future of online business: community, activation, human-forward, AI-supported
Resources:
Join the Virtual Business School for community, live activations, Closing Mastery, and stewardship-based sales training: https://www.virtualbusinessschool.com/virtual-business-school
Get a copy of the Miracle Hour Book on Amazon: https://www.virtualbusinessschool.com/virtual-business-school
Missed yesterday's FULL DAY Miracle Hour LIVE Experience? Get the recordings for just $129: https://go.thekellyroach.com/vipupgrade29th
This is the week.
The Miracle Hour Live Experience is here, and before we go live on Wednesday, Kelly is answering the questions that have been flooding in from the thousands of people who have already started going through the Miracle Hour audiobook.
In this episode, Kelly tackles the most common sticking points head on: should you be focused on new leads or old ones, can you break the Miracle Hour up throughout the day, and how do you stay consistent when life is busy and the schedule is full.
Kelly also breaks down why preparation is just as important as execution, why most business owners spend 45 minutes reorganizing and only 10 minutes actually reaching out, and why by 9am every single day her team already has dollars in the door.
If you have the book, the audiobook, or even just a growing curiosity about the Miracle Hour, this episode is your on-ramp to the live experience happening this week.
Timestamps:
00:30: What is happening this week: the Miracle Hour Live Experience, how to register, and the three attendance options
02:30: Should I focus on new leads or old ones first?
04:00: The five types of sales the Miracle Hour generates every week, and why four of the five are already sitting in your existing ecosystem
06:00: Can I break the Miracle Hour up into smaller blocks throughout the day?
07:00: Why imperfect action and consistency will always beat a perfectly executed hour that never happens
08:30: How do I stay consistent when my schedule is busy?
10:00: The real reason most people's outreach isn't working
Resources:
Register for the Miracle Hour Live Experience: free virtual, VIP with recordings and bonus Q&A, or in-person: https://www.themiraclehourbook.com/april-29th-live-experience
Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com: https://a.co/d/02xYaMbq
Theresa Corazon, TV producer turned entrepreneur, was at the peak of her career when everything changed.
She woke up days after Easter Sunday with frontal lobe brain trauma, eight broken ribs, a hand that nearly required amputation, and no memory of what had happened. She would spend eight months across five hospitals. Christmas, New Year's, and her birthday, alone, during COVID, with a rosary in her hand and her mother on the phone every single night.
Rebuilding everything for the next 5 years: the ability to walk, talk, read, and even breathe without complication.
In this episode, Kelly sits down with Theresa for one of the most powerful, raw, and faith-filled conversations where she and Theresa dig deep into the anger, the depression, the dark night of the soul, the surrender, and the framework she built from the rubble of her recovery to help others find their way back when everything has been stripped away.
This episode is not about business strategy. It is about what holds you when strategy is not enough. It is about faith, resilience, and what becomes possible when you stop asking why and start asking how you can be used.
Timestamps:
00:45: From aspiring pediatrician to TV journalist to entrepreneur
08:30: The idea that was born from a sticky note, and launched to a thousand people four months later
11:00: How producing the Miracle Morning documentary unknowingly prepared Theresa for her greatest fall
14:30: Easter Sunday and the moment everything changed
17:00: Waking up surrounded by medical professionals with no memory of what happened (and the words no one wants to hear)
25:00: The emotional journey through trauma, anger, depression, dark night of the soul, and the moment of surrender
31:00: Advice for anyone who feels like they are in the darkest place of their life right now
34:00: The RISE framework, and how it was built from her hospital bed
41:00: The books and voices that carried Theresa through recovery
44:30: What Theresa is most excited to bring into the world now: speaking, the Rise online program, and the official announcement of her upcoming book
47:00: The prayer that guides everything
48:30: Where to connect with Theresa and how to follow the Rise movement
Resources:
Follow Theresa on Instagram: https://www.instagram.com/theresacorazonwithlove/
Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresalaurico/
Visit Theresa's website: www.theresacorazon.com
Watch the Miracle Morning documentary — now free on YouTube: youtube.com/watch?v=pI8xsLp7hqg&vl=en
Learn more about the RISE online program and Theresa's upcoming book: www.theresacorazon.com
We stumbled onto Substack almost by accident.
It started as a requirement for a traditional book deal. And then something unexpected happened.
It exploded.
Growth, conversions, and revenue that shocked the entire team, and what is now pacing as a high multi-six figure income stream, built almost entirely by one team member running a turnkey system from existing IP.
In this episode, Kelly breaks down everything that is working on Substack right now: the three income streams they tap every single week, the recent platform enhancements that change the game for creators, why they chose not to move the Kelly Roach Show to Substack as its primary home, and exactly how they are restructuring their entire Substack strategy to reverse engineer directly into Virtual Business School in the back half of the year.
She also addresses the biggest misconception about the platform head on, that the only people making money on Substack are the people teaching Substack, and explains why that is completely wrong.
If you are a business owner, author, coach, or entrepreneur who has been sitting on a library of IP and wondering where to put it — this episode will show you exactly where.
Timestamps:
00:45: How Kelly's team discovered Substack accidentally through the Sacred Art of Selling book proposal process
02:30: What happened when Krista started repurposing Kelly's deepest work on the platform, and the growth that shocked everyone
04:00: The biggest misconception about who makes money on Substack, and why it has nothing to do with teaching business
05:30: The latest Substack platform enhancements: Substack TV, podcast hosting, and schedulable notes
07:30: Should you move your podcast to Substack? The honest answer and what it depends on
09:15: The three income streams Kelly's team generates from Substack every single week
11:00: How schedulable notes changed their consistency strategy and how they use AI to build out the entire week from one anchor piece
12:30: The three things driving new paid subscribers every single day
13:45: How they use branding ads to fill the top of the funnel and let content do the conversion work
15:00: How Kelly is restructuring Substack to reverse engineer directly into Virtual Business School for the back half of the year
16:30: Why Substack is where high ticket buyers are going and why they are leaving Facebook, Instagram, and LinkedIn behind
18:00: What is coming in Substack Mastery in May: co-created articles, adjacent niche growth, and the full A to Z system
19:30: How to get the replay of the first Substack Intensive and secure your spot for the May session
Resources:
Grab the replay of the first Substack Intensive: https://accelerator.virtualbusinessschool.com/substack
Register for the LIVE Substack Mastery event: happening May 15th:
https://accelerator.virtualbusinessschool.com/substack--92237
Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com:
Register for the April 29th Miracle Hour Live Experience — free virtual or $497 in person: https://a.co/d/0irD6ttH
Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/
The webinars that bombed. The asset build that bottlenecked the entire launch. And nobody told her that selling books through publishing houses means selling something with basically zero profit for months at a time.
This is not a highlight reel episode.
In this solo episode, Kelly sits down for a raw, unfiltered debrief of everything that has happened so far in the Miracle Hour book launch: what worked well, what hasn't, and nine key lessons she is documenting right now to completely reshape how she approaches her next book launch forr the Sacred Art of Selling.
Three weeks into pre-orders and approaching 3,000 copies, Kelly walks through everything from the webinar pivot that turned two bombed sessions into consistent conversions, to the asset build mistake that bottlenecked execution from week one, to the financial reality of trying to get books counted through publishing houses that she describes with every curse word she can think of.
This episode is required listening for anyone planning a book launch, a product launch, or any major campaign, and it is proof that the difference between failure and success is rarely starting over. It is usually one small shift.
Timestamps:
00:45: Our mission to get The Miracle Hour book into 10,000 hands within six months
02:30: The two webinars that bombed and the one shift that turned everything around
05:00: Why the middle market is disappearing, and what this launch proved about price point in real time
07:15: Why starting your bulk buy pre-order campaign six months out, not two months out, is ideal
08:30: Stop pitching on podcasts and start teaching in communities instead
10:00: Build all assets 90 days before launch so execution is never bottlenecked by creation
11:30: Create a tighter, faster process for moving buyers onto the street team
12:15: Staff up with a flexible workforce for street team messaging, interns, and PR booking at least nine months out
13:00: Build cash reserves before launch if you want books counted through publishing houses
14:00: Make sure the book reverse engineers directly into a core offer with recurring revenue on the back end
14:45: Why recording the audiobook first was one of the best decisions Kelly made and what she will repeat for Sacred Art of Selling
15:30: Match your webinar offer price point to your market's current sweet spot before you pitch
16:15: The thank you campaigns, the Miracle Hour street team update, and what is coming on April 29th
Resources:
Pre-order the Miracle Hour book and get instant access to the audiobook: https://a.co/d/01K78cjc
Register for the April 29th Miracle Hour Live Experience: https://www.themiraclehourbook.com/april-29th-live-experience
Join the Miracle Hour Street Team: https://www.themiraclehourbook.com/street-team-signup-page
Register for the second round of Substack Mastery — happening May 15th: https://accelerator.virtualbusinessschool.com/substack--92237
There is a person on the other side of every dream. There is a person that can open every million dollar door.
And when you are trying to get a book, a product, program, or movement into 10,000 hands, you cannot do it alone.
In this week's episode, Kelly pulls back the curtain on the exact street team strategy powering the Miracle Hour book launch, breaking down every element in enough detail that you can build your own version for your next big launch or campaign.
From the weekly activation calls where Kelly walks street team members through the Miracle Hour live, to the tiered reward structure that includes private masterminds, brand photo shoots, podcast features, and 1:1 strategy sessions, this episode is a masterclass in how to activate your community, reward your most loyal supporters, and build a movement that has real momentum behind it.
And the best part? None of this requires a massive audience, a big budget, or a team of fifty people. It requires just one person willing to share something they believe in.
If you have a big goal coming up and you want to know how to get other people genuinely excited to help you achieve it, this episode was made for you.
Timestamps:
00:45: What the Miracle Hour Street Team actually is
02:30: Why your top of funnel has been stealing from your middle and bottom for years
05:00: What makes this street team different from anything we've ever done
07:15: The tiered reward system
13:30: How to apply this exact model to your own product launch, program launch, or campaign
14:45: Your personal invitation to join the street team before launch day
Resources:
Join the Miracle Hour Street Team and get your customized affiliate link, full toolkit, and access to weekly activation calls: https://www.themiraclehourbook.com/street-team-signup-pag
Pre-order the Miracle Hour book and get instant access to the audiobook: https://go.thekellyroach.com/single-miracle-hour-book
Register for the April 29th Miracle Hour Live Immersion Event: (in person or virtual options available) https://www.themiraclehourbook.com/april-29th-live-experience
In the age of AI, relationships just became the most valuable asset in your business.
But most entrepreneurs have no idea how to build them quickly, authentically, or in a way that actually sticks.
In this episode, Kelly sits down with Behdad Jamshi, an engineer turned entrepreneur, super connector, and founder of CJM Marketing, who has spent seven years reverse engineering how human connection actually works. After connecting with over 4,000 people and helping clients generate $10M+ in five months through the right introductions, he has developed a four-part framework for building deep, meaningful relationships in 10 minutes or less.
From the fish hook introduction that replaces the elevator pitch, to the three levels of conversation and how to leap between them, to the root and bloom model for applying energy to your network, this episode is a masterclass in the one skill that will matter more than any other in the era ahead.
If you have been wondering why your network isn't producing results, this conversation will completely change that.
Timestamps:
00:45: Behdad's background: from engineer to entrepreneur, and how he discovered his gift for connection
03:00: Why the Miracle Hour and Be's framework are a perfect match (and the question people ask most about authentic connection at scale)
05:15: The four-stage framework for building deep relationships in 10 minutes or less
07:00: How to attract people to you before you even say a word
09:30: The three levels of conversation, depth factors, and how to move between them fast
12:00: The fish hook introduction: the opposite of an elevator pitch
16:30: How to use fish hooks in everyday conversation, not just introductions
18:15: Amplified relationships and how deep connections are actually built
23:30: The exponential ROI of investing in relationships without knowing the outcome
26:00: The real story behind a potential 7=figuredeal that came from one unexpected connection at an Austin event
28:00: Where to connect with Behdad and how to work with him
Resources:
Connect with Behdad and explore his marketing agency matchmaking services: http://www.cjammarketing.com/
Connect with Behdad on LinkedIn for daily thought leadership: https://www.linkedin.com/in/behdadjamshidi/
In today's episode, Kelly pulls back the curtain on exactly what has been happening behind the scenes of the Miracle Hour book launch: the strategy, the systems, the surprises, and the things she would do completely differently next time.
From the decision to distribute through Ingram and Porchlight instead of running everything through Amazon, to the grassroots street team model, to designing an immersion event instead of a launch party, Kelly walks through every major decision and what it has revealed about how to do this even better for the Sacred Art of Selling.
She also gets honest about the realities of pursuing bestseller lists, why pre-orders matter more than launch day, and what it has meant personally to see the names of every single person who has ordered a book and shown up for this movement.
If you are building a book, a brand, or a movement — or if you just want a real, no-fluff look at what it actually takes to launch something at this level, this episode is essential listening.
Timestamps:
00:45: Where the launch stands — 2,000 pre-orders and counting, with the April 29th launch date approaching
03:00: Why this launch is different from every other book launch Kelly has done
05:15: The decision to pursue a traditional publishing deal for the Sacred Art of Selling — and why the Miracle Hour launch is the practice run
07:30: Working with Ingram, Barnes and Noble, and Porchlight — and why the publishing industry is unnecessarily opaque and complex
10:00: How bestseller lists actually work — the seven day window, Amazon's two week delay, and why pre-orders are everything
13:15: The bulk buy strategy and why it has moved the needle more than any other single tactic
16:00: Why Kelly designed an immersion event instead of a launch party — and what April 29th is really about
19:30: The three ways to attend the April 29th Miracle Hour Integration Day — free virtual, virtual VIP, and in-person
23:00: The street team — how it works, what the prizes are, and why Kelly is doing weekly activation calls with every member
27:15: What Kelly would do differently — longer runway, more teaching in communities, earlier pre-orders, and more single sessions that sell
31:00: The Virtual Business School relaunch happening on launch day — new AI tools, new Miracle Hour content, and what's coming
33:30: The most meaningful part of this entire launch — seeing the names behind every single order
Resources:
Pre-order the Miracle Hour book and access instant audio book access and bulk buy bonuses: https://www.themiraclehourbook.com/the-miracle-hour-bulk-buys
Register for the April 29th Miracle Hour Integration Day (in-person or free virtual option available) - https://www.themiraclehourbook.com/april-29th-live-experience
Download the free Miracle Hour Toolkit: https://www.thekellyroach.com/miracle-toolkit
Join the Miracle Hour Street Team and earn prizes for every referral: https://www.themiraclehourbook.com/street-team-signup-page
Register for Substack Mastery session: https://accelerator.virtualbusinessschool.com/substack--92237
For questions about in-person attendance on April 29th, contact the team at: miraclehourbook@kellyroachinternational.com
In this episode, Kelly sits down with thought leadership strategist Michael Roderick to unpack the frameworks behind why some ideas spread like wildfire while others barely leave the room.
Michael, who went from high school English teacher to Broadway producer in under two year, has spent years helping undiscovered experts and thought leaders package, position, and present their ideas in a way that gets people talking about them when they're not even in the room. And in this episode, he breaks down exactly how to do it.
From the AIM framework to the IPO model that separates the experts who get attention from the ones who actually get paid, this episode is a masterclass in the craft of thought leadership.
If you've ever felt like you're more convicted about your idea than the people you're trying to reach, this conversation will completely change how you think about your message.
Timestamps:
00:45: How Michael went from high school English teacher to Broadway producer in under two years, and what it taught him about relationships
03:30: Why it's not enough to have a great idea (and what actually makes ideas spread)
05:15: The AIM framework broken down
08:00: Why true influence means people share your idea without you asking them to
10:30: How to use language, emotion, simplicity, and structure to make your message stick
13:00: Wy talking about the problem first changes everything
15:15: How to anchor your innovative idea to something people already understand
17:30: Challenging the dominant narrative: why thought leaders have to be Dorothy, not the wizard
19:45: The IPO model, and why most experts get stuck at the first step
21:00: Aspirational buyers vs. success problem solvers — and why the distinction matters more than ever right now
Resources:
Visit Michael's website and explore how he works with experts and thought leaders: https://www.smallpondenterprises.com
Sign up for Michael's daily email at: https://www.smallpondenterprises.com
Connect with Michael on LinkedIn for daily thought leadership insights: https://www.linkedin.com/in/michael-roderick-1161571/
Grab a copy of Kelly's book Conviction Marketing, your blueprint for challenging the dominant narrative in your industry: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK