In this episode of The Kelly Roach Show, Kelly tackles the pressing subject of effective and constructive cost reduction in business, emphasizing the crucial role of mentorship during downturns. As the business climate becomes increasingly challenging, leaders must learn how to handle cost reductions without crippling their growth potential. Kelly emphasizes the importance of strategic cost reduction, cautioning against hastily slashing budgets, especially in key areas like personnel, marketing, and mentorship. She shares her approach to identifying redundancies, prioritizing essential investments, and renegotiating with vendors to protect the long-term growth prospects of a business.
Also in this episode:
Slashing budgets in critical areas such as staff, marketing, and mentorship stifles future growth.
Focus on eliminating unnecessary costs, especially in technology and subscriptions.
Regularly review and negotiate vendor contracts to ensure cost-efficient services.
Fully utilize existing tools and coaching programs to turn expenses into investments.
Ensure all staff roles are aligned with profit-generating tasks and maintain flexibility to navigate market challenges.
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In this episode of The Kelly Roach Show, Kelly dives into the critical topic of customer service excellence and accelerating trust-building in today's economic environment. With the market becoming increasingly cautious, Kelly emphasizes the importance of organizations focusing on trust to sustain growth and gain market share. She outlines actionable strategies for enhancing trust through consistency, frequency, and accuracy in content delivery.
Kelly sheds light on why long-form content such as blogs, newsletters, live streams, and podcasts should be prioritized. She also shares insights on creating content that effectively meets consumer needs and navigating the current market's unique challenges.
Also in this episode:
Consistency, Frequency and Accuracy to maintain high standards in these areas to meet your audience's needs and build lasting trust.
High-quality, accessible customer service greatly impacts consumer buying decisions.
Make it easy for potential customers to find information, book calls, and access sales pages.
Provide significant, valuable content upfront to make a strong first impression and encourage deeper audience engagement.
The Virtual Business School: https://virtualbusinessschool.com/members
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In this episode of The Kelly Roach Show, Kelly dives into the art of mastering sales with Liam Thurman. Known for his dynamic approach to sales and business, Liam shares insights from his latest book, "The Closer's Edge." The discussion explores his journey from a financial planner to a highly respected international speaker and author, emphasizing his unique strategies for closing deals and staying motivated in the business world.
Throughout the conversation, Liam delves into the principles behind his new series, "The Exception to the Rule," revealing how ordinary people can achieve extraordinary results. He shares personal anecdotes and professional experiences to illustrate the importance of perception, preparation, and maintaining a never-say-die attitude. The tips provided are not just theoretical but practical and actionable, ideal for anyone looking to sharpen their sales skills and business strategies.
William (Liam) Thurman II
William (Liam) Thurman II is a highly accomplished leader in the financial world, with over 30 years of experience as a top producer. Married to Angela Thurman, he is a proud father of nine in a blended family and has 16 grandchildren. As the CEO of LCI Consultants LLC, Liam has demonstrated his entrepreneurial spirit through various ventures. He is an international and national speaker and the author of five books, including the popular "Babe Ruth Bucket Series" and "The Closer's Edge." Additionally, he owns the BRB and ETTR brands.
In 1991, Liam founded the MTD Foundation, a community outreach program with a global reach. Although he retired in 2016, he continues to make an impact by coaching and training over 7,500 financial agents weekly. Liam partners with many in the coaching and speaking world, striving to make a positive difference.
Also in this episode:
Perception Matters, to take into consideration even how small details are, like the way a business card is presented, this significantly influences client perception and trust.
Regular practice and preparation, such as rehearsing presentations ten times before delivery, are crucial for success.
Emphasizing faith, commitment, and a positive mindset drives sales and personal achievements.
Unique Selling Techniques on handling objections upfront in a sales conversation helps in closing deals more effectively.
Sharing personal stories and experiences inspires and demonstrates that everyone has an extraordinary story worth telling.
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In this episode of The Kelly Roach Show, Kelly discusses how entrepreneurs can achieve sustainable growth by transforming their teams from delivering lackluster results to booming success. She delves into the importance of leadership and introduces the concept of the seven distinct levels of the employee-employer relationship. Kelly explains how most leaders get stuck at the lower levels due to a heavy focus on sales and marketing, often neglecting crucial leadership skills. Kelly emphasizes the significance of building a self-sufficient and profitable team, stressing that effective leadership and strategic role-setting are key to freeing up time and mental energy for business owners.
Also in this episode:
The seven distinct levels and how many entrepreneurs remain stuck at the first level due to a primary focus on sales and marketing.
Transitioning from task management to leadership drastically improves team performance and business results.
Building an autonomous and high-functioning team significantly reduces the burden on business owners, leading to greater freedom and profitability.
The core of leadership evolution starts with self-improvement, strategic role-setting, and clear communication of expectations.
Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team https://a.co/d/fKTMsJg
Register now for the upcoming masterclass: Future-Focused Leadership: Navigating Market Trends and Economic Shifts in Q3 2024
June 18th - June 21st from 12pm - 1pm EST https://hubs.li/Q02y_1w00
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In this episode of The Kelly Roach Show, Kelly welcomes Megan Sumrell to share her weekly planning secrets for busy women while focusing on strategies for eliminating overwhelm and achieving work-life harmony. Megan, a productivity and time management expert, recounts her journey from a corporate IT executive to a sought-after consultant specializing in efficient processes for women balancing career and family life. She speaks on traditional productivity methods and the importance of structured weekly planning to provide actionable steps to reclaim control over their time.
Megan and Kelly explore why the daily task list can be more of a hindrance than a help, advocating instead for a structured weekly planning approach. Megan introduces the concept of a 'to-don't' list and emphasizes regular time audits to identify and eliminate non-essential tasks. She offers practical advice for reducing decision fatigue and ensuring that daily activities align with broader life and business goals.
Also in this episode:
Shifting from a daily task list to a structured weekly plan helps alleviate overwhelm and improve productivity.
Recognizing that task lists contribute to decision fatigue and prevent progress on long-term goals.
Identifying and eliminating non-essential tasks that don't generate revenue or support customer satisfaction.
Regularly auditing your time reveals hidden inefficiencies and opportunities to delegate or stop certain activities.
A systematic approach to planning, including setting aside time for contingencies, leads to better focus and less stress.
About Megan Sumrell
Megan Sumrell, a former corporate techie turned entrepreneur, is a business owner, mom, and wife who understands the challenges of juggling multiple roles while maintaining a sense of self and purpose. After her daughter's birth in 2010, Megan struggled to manage work, motherhood, and family life, leading her to develop a unique time management system. Leveraging her 20+ year career in systems and processes, she created a proprietary 'feminine' planning approach that works from the bottom up. As a Time Management Expert, Megan teaches women strategies to efficiently manage their time, calendars, and goals, reducing stress, overwhelm, and exhaustion through her courses and planner.
Work + Life Harmony Podcast https://worklifeharmony.buzzsprout.com
ThePinkBee https://onelink.to/qxdcwu
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In this episode of The Kelly Roach Show, Kelly dives deep into the ultimate sales strategy, focusing on the critical components of generating consistent sales within a business environment. She demystifies the process, providing listeners with actionable strategies aimed at fostering sustainable business growth. Kelly emphasizes the importance of the Miracle Hour—a cornerstone strategy she has utilized to build multiple eight-figure businesses without relying heavily on advertising. Through this method, Kelly outlines seven core activities that should be embedded into the daily operations of any sales team or individual business owner. She explains how the Miracle Hour not only underpins immediate sales generation but also sets the foundation for long-term profitability and scalability.
Also in this episode:
Start each day by signaling that your business is open, whether through social media posts, emails, or live streams.
Actively engage with your top prospects and audience on their content to foster stronger relationships.
Regularly respond to comments and interactions on your posts to build a community and show appreciation.
Stay on top of your inbox to keep conversations going and follow up on leads and requests.
Don't wait for prospects to come to you; reach out and make offers regularly to drive sales.
Learn more about the Virtual Business School here
Check out our JUNE 18TH - 21ST event at 1PM -12PM EST here
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In this episode of The Kelly Roach Show, Kelly shares how staying resilient and profitable in the dynamic landscape of business requires a quarterly business assessment and a strategic approach. Kelly delivers no-fluff, actionable strategies for entrepreneurs aiming to enhance their business performance, particularly for Q3 of 2024. She emphasizes the significance of conducting a quarterly health check on your business, utilizing a 20-point system crafted by her business advisory team. Understanding and solving the correct problems within your business operations is key to maximizing growth. Kelly sheds light on common misdiagnoses in sales and marketing strategies, advocating for a data-driven approach to address the actual issues impeding growth.
Also in this episode:
Performing regular assessments of your business is essential for identifying and solving the right problems to prevent wasted efforts.
Rely on data, not assumptions or generalized guesses, to make informed decisions about your business strategies.
A common error is to focus exclusively on lead generation without ensuring effective lead management, structuring, and relationship building to convert leads into sales.
Evaluate and enhance the customer journey to reduce customer loss by ensuring they understand and effectively use your product or service.
20-Point Health Check for Businesses
Check out our JUNE 18TH-21ST EVENT AT 1PM -12PM EST here - https://hubs.li/Q02y_1w00
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In this episode of The Kelly Roach Show, Kelly and Michael Zuber, explore the steps to disrupt oneself and create a new revenue stream through real estate, one rental at a time. Michael's transformative tale begins with a financial downturn that led him to discover "Rich Dad Poor Dad," a book that reshaped his financial thinking. Michael discusses his strategic approach to property investment, highlighting the importance of focusing on local markets and adopting a patient approach.
Also in this episode:
Real estate investment is a ten-year journey, not a short-term get-rich-quick scheme.
Deepening investments in one market rather than diversifying across various regions lowers risks and improves management efficiency.
Hiring a capable property manager turns real estate investment into a passive enterprise, allowing the investor to focus on their main business.
Michael Zuber
Michael Zuber is Author of One Rental at a Time, a story of working full time and building a real estate portfolio that eventually replaced 2 six figure incomes. Having successfully made the leap from W2 to Financial Freedom 5+ years ago he now spends his time helping others see what is possible with a little focus and daily discipline.
One Rental At A Time book by Michael Zuber
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