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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive, and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8 figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcast, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. It's time for a NEW ERA of business leadership. It's time to innovate, disrupt, and reinvent. If you are ready to elevate, subscribe now!
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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
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Feb 20, 2025

Don’t you hate it when you’re having a promising sales conversation with a prospect who immediately ghosts you?

It happens way too often; but today, you’re taking back the power. 

In today’s episode of The Kelly Roach Show, we’re diving into pattern interrupts – simple but powerful strategies that can help you reactivate conversations with prospects who have gone silent.

This episode will teach you why ideal buyers may stop responding (hint: it’s not personal), how to stay top of mind without being pushy, and which proven pattern interrupt messages can get prospects to re-engage. 

If you’ve ever struggled with follow-ups during the sales process, this episode is packed with actionable strategies you can implement today.

 


 

Key Takeaways:

  • Why ideal buyers go silent (and why it’s usually not about you!)

  • How top-performing sales reps stay on a prospect’s radar without being annoying

  • The psychology behind pattern interrupts and why they work

  • Proven pattern interrupt messages you can use to reignite stalled conversations, including:

    • Are you still interested in [desired result]?

    • Hope everything is OK?

    • I've been trying to reach you—I hope everything is OK?

    • We’ve been connected forever, but we’ve never actually connected.

    • Is this still a priority for you?

    • I was just thinking of you.

    • I had to share this [client success story/testimonial].

    • I am here to help when you are ready.

  • Why most sales happen after the 8th+ follow-up (and why today’s sales cycle likely requires even more persistence)

  • How to maintain a non-emotional, professional approach to follow-ups

 


 

Why This Matters:

In today’s market, buyers are doing more research and engaging with brands later in their decision-making process. That means staying top of mind is critical. These pattern interrupts will help you stay in the game without feeling like you’re being pushy or desperate.

If you’ve been moving from lead to lead without successfully converting past prospects, it’s time to refine your follow-up strategy. This episode will give you the tools to reconnect with potential clients and turn more of those stalled conversations into closed deals.

Resources: 

SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

 

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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